Small Business Pivots
Tired of fluff-filled business advice? Small Business Pivots delivers raw, honest conversations with entrepreneurs, content creators, and industry experts who’ve made bold pivots to grow—whether to six figures, seven, or simply the next stage of success. Hosted by nationally recognized small business coach and BOSS founder Michael Morrison, this show shares the unfiltered stories, mindset shifts, and behind-the-scenes strategies that help real business owners overcome burnout, build momentum, and grow a business that works—without working themselves into the ground. With over 100 episodes, Small Business Pivots is a trusted resource for small business owners who are serious about growth. From the early struggles to the key turning points, you’ll walk away with practical tools, honest encouragement, and actionable insight every week. 🎯 Sample episodes dive into: • Small business marketing and content creation • Building referral networks and strategic partnerships • Mindset, burnout, and decision-making as a founder • Time management, leadership, SOPs, hiring, and team culture • Systemization, SOPs, and franchising • Social media, branding, automation, and scaling strategies Whether you're aiming for your first six figures or scaling beyond seven, this podcast gives you the real-world insight, inspiration, and community you need to take your next big step. Subscribe now—and start making the pivots that move your business forward. Want to visit with our host, Michael Morrison, about business coaching services for your small business? Go here: https://www.michaeldmorrison.com/consultation
Episodes
What does it really take to reach — and stay in — the top 1% of your field? Legendary speaker and bestselling author Jim Cathcart shares the exact mindset, daily habits, and career strategy that took him from “likable ordinary guy” to National Speakers Association President, Professional Speakers Hall of Fame inductee, Sales & Marketing Hall of Fame (London), and author of 27 books including The Acorn Principle, R...
What does it really take to grow a small business from two people in a tiny Alaska office to a 30-person, multi-state digital marketing agency?
In this episode of Small Business Pivots, host Michael Morrison interviews Adrienne Wilkerson, co-founder and CEO of Beacon Media + Marketing, a nationwide digital agency specializing in mental health and addiction recovery marketing. Adrienne opens up about the struggles of en...
What if the secret to better sales isn’t selling harder—but helping buyers feel safe enough to buy?
In this episode of Small Business Pivots, I sit down with St John Craner, founder of Agrarian Rural Marketing, to explore a fresh, psychology-driven approach to sales that flips traditional methods upside down.
Drawing on his unique background—farm life in rural England combined with decades of psychology and sales expert...
From Sleep Apnea Clinics to Better Health Coverage — Lessons from Building Four Businesses
In this episode of Small Business Pivots, host Michael Morrison sits down with Ernest Diaz, founder of Better Coverage Consultants, to unpack the hard-earned lessons from a lifetime of entrepreneurship.
Ernest has built four successful companies — from launching sleep apnea clinics across multiple states to now helping small busin...
Jimmy Owens, Founder & CEO of Design Tunnel in Oklahoma City, has spent over 14 years helping businesses transform their brand through strategic, high-quality video production. In this episode, he explains why video isn’t just a tool—it’s a clarity accelerator that forces you to define your message, tighten your focus, and show up professionally.
You’ll learn:
- Why most DIY videos fall flat—and what separates the...
Struggling to turn business goals into consistent action? Discover why 95% of entrepreneurs fail to achieve their intentions and how one small business owner cracked the code to 25x income growth in just 4 years.
In this episode of Small Business Pivots, entrepreneur John Mitchell reveals the missing secret hidden in Napoleon Hill's "Think and Grow Rich" - the bestselling business success book read by ov...
What if the very business you built to create freedom is the one keeping you stuck?
In this must-listen episode of Small Business Pivots, Andy Seeley—Founder & CEO of Creatively Disruptive—uncovers why so many small business owners end up trapped in demanding roles instead of running true businesses. With over a decade of experience helping 120+ small businesses scale through smart marketing and strategic leadershi...
What if the pirates of the high seas never disappeared — they just moved online? According to cybersecurity expert and Oklahoma City business owner Josh Cochran, that's exactly what's happened. In this must-listen episode of Small Business Pivots, Josh shares how today’s cybercriminals use AI-powered tactics to quietly infiltrate your business, steal sensitive data, and redirect payments — sometimes without ...
Discover the mental edge that sets elite performers apart with Gary Chupik, Founder & CEO of Elite Mindset Nation.
In this powerful episode, Gary shares his unexpected journey from ordained minister to high-performance mental coach after experiencing severe burnout in 2017. He reveals how his pastoral background became his superpower, helping him guide professional athletes and top business leaders toward lasting s...
Every website click is a chance to win a new customer — but are you actually converting those visitors into paying clients?
In this episode, we sit down with Trevor Levine, founder of Marketing Experts and a direct response copywriting powerhouse since 1998. Trevor has spent decades helping businesses transform lukewarm website traffic into loyal buyers — without spending a dime more on ads.
Trevor breaks down the bigge...
Your business might show a healthy profit on paper — but why does your bank account still feel empty? In this eye-opening episode, Avi Pinsky, founder & CEO of Pinsky Consulting and a sought-after fractional CFO, uncovers the hidden reasons so many business owners struggle with cash flow despite seeing "profits" in their statements.
Avi explains the real difference between profit and cash, breaking down t...
What if your business was designed to give you freedom—not take it away?
In this powerful episode of Small Business Pivots, I sit down with Scott Jarred, Founder & CEO of Invst, to unpack how he went from growing up in Section 8 housing to achieving financial freedom—and how he’s now helping other entrepreneurs do the same.
🔑 Scott shares the one mindset shift that transformed everything: stop building a job and st...
Could your successful business become a franchise? Or better yet—should it?
In this insightful episode of Small Business Pivots, Dr. Tom Dufore, CEO of Big Sky Franchise Team, breaks down what it really takes to franchise your business—and why franchising isn’t the right fit for everyone.
With over 21 years of experience in franchise development as both a franchisor and franchisee, Tom shares the three must-haves every ...
Want to stop chasing one client at a time and start influencing hundreds with a single message? Public speaking may be the most overlooked growth tool in your business—and Robert Kennedy III is here to change that.
In this episode of Small Business Pivots, I sit down with Robert Kennedy III, professional speaker, coach, and Founder of Kennetik Kommunications, to talk about how small business owners can harness the powe...
What causes some businesses to scale while others stay stuck in survival mode?
Jennifer Christensen, co-founder of Beacon Media + Marketing, knows the answer firsthand. After growing her Alaska-based digital marketing agency to the Inc. 5000 list, she shares the honest story of how expanding too fast—and too wide—nearly ended it all.
In this episode of Small Business Pivots, Jennifer pulls back the curtain on the real g...
Are you tired of networking events that feel like a waste of time? Sybil Hale gets it—and she’s here to flip the script. In this episode of Small Business Pivots, Sybil, Founder & CEO of both Pro’s Make Ready Sanitizing Services and Mix and Mingle, shares how she turned authentic connections into real business growth.
As an entrepreneur who started her journey cleaning homes and navigating pandemic challenges, Sybi...
What is a brand—and why do so many business owners get it wrong?
In this powerful episode of Small Business Pivots, host Michael D. Morrison sits down with Jim Heininger, Principal at Rebranding Experts, to unpack the true meaning of branding and why updating a logo is not the same as rebranding. From iconic transformations like Victoria’s Secret, Abercrombie & Fitch, and Meta (formerly Facebook), Jim breaks down h...
In this powerful episode of Small Business Pivots, mental health advocate and nonprofit founder Stacee Goetzinger shares her life journey navigating anxiety, depression, anorexia, self-harm, and borderline personality disorder—while also running a business and helping others do the same.
Forget the polished success stories. Stacee offers something different: raw honesty from the middle of the battle, not just the other...
When Kayla Trent traded spreadsheets for smoked brisket, she wasn’t just changing careers—she was reclaiming her life. In this inspiring episode, Kayla, the founder of KatHouse BBQ in Oklahoma City, shares how she left a stifling accounting job to build a thriving female-owned barbecue business fueled by passion, grit, and community.
Like many new entrepreneurs, Kayla encountered unexpected challenges—such as learning...
What Happens to Your Business If You Step Away Tomorrow?
Rick Yvanovich has built multiple global companies over the past 30+ years—but his journey started stocking supermarket shelves. In this episode, Rick shares what it really takes to grow a business that can run without you.
From battling long COVID to redefining his role as a leader, Rick opens up about the mindset shift every business owner must make: stop being ...
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