Small Business PR
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies. The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated. Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO. Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required. Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts. Get her free AI visibility prompts and PR training you won’t find anywhere else. gloriachoupr.com/masterclass
Episodes
Want more journalists to actually read your pitches?
In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.
You'll learn:
• How to write subject lines journalists actually want to open
• Why email tracking can change your entire PR strategy
• The best days and times to send your pitches
• How to use DMs...
Most business owners are still using AI like a chatbot.
They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.
But that's not where the biggest time savings happen.
In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that helps run parts of the business.
You&a...
Most small business owners do not have an information problem anymore.
They have a visibility problem.
In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show up and be seen.
This conversation explores:
• why so many founders stay stuck in “learnin...
Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?
In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead.
From fake scarcity and overpriced masterminds to toxic positivity and unrealistic “10X your business” promises, this episode e...
What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?
In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what’s actually working for product brands in 2026 — from AI generated content and influencer marketing to trust, messaging, customer connection, and why so many brands are blendi...
You’ve probably heard it before:
“Make it go viral.”
“Jump on trends.”
“Say more. Add more. Do more.”
But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.
After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):
Most PR pitches don’t g...
You’ve heard the advice.
Be everywhere. Say yes. Do more.
I followed it… until I didn’t.
In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.
Because the truth is:
your problem isn’t a lack of information.
It’s a lack of clarity on what success actually looks like for you.
And when that’s missing, you en...
Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?
You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.
And yet… something feels off.
In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable busines...
Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?
In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy.
If your brand isn’t showing up in AI recommendations, you’re missing one of the biggest visibility opportunities right...
Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.
In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.
From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll ...
In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.
While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result.
What You’ll Learn
✔️ Where AI actual...
In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.
While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.
What Makes This Different
✔️ Not just writing—AI that completes tasks for you
✔️ Connects t...
Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.
Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guide...
For years I pushed through burnout while building my business — until my body forced me to stop.
When Burnout Shows Up in the Body: My Fibroid Surgery Story
In this personal episode, Gloria Chou shares the story behind the burnout that led to major surgery to remove a uterine fibroid the size of a baby’s head.
But this conversation isn’t really about surgery.
It’s about how burnout and chronic st...
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman’s Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor’s attention—and what immediately gets deleted.
While many founders assume traditional me...
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn’t dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.
The biggest shift? Search is no longer about peo...
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly creating a new playing field—one whe...
In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn't dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year.
The biggest shift? Search is no longer abou...
In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely articulate: it no longer feels possible—or ethical—to operate as if it’s business as usual. This episode is a direct response to the collective heaviness of running a business amid systemic violen...
Every year, I choose a word of the year to guide how I show up in my business and my life. Last year, my word was Freedom — and it shaped how I made decisions around visibility, boundaries, and growth.
This year, my word is Owning It. And that shift helped me realize something important: freedom isn’t just about having more time or flexibility — it’s about having the confidence to take up space and trust your voice.
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