Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv
Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results. Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us! MASSIVE thank you to our Sponsor, Thryv!! Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster. With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!
Episodes
In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance.
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Best Moments:
(01:00) Debunking the myth about promotions tab issues
(01:37) Why less than 30% of Gmail users ...
In this episode of Small Business Quick Wins, host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve.
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Best Moments:
(01:00) Introduction to AI tricks for small ...
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers.
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Best Moments:
(02:31) Understanding Met...
In this episode of Small Business Quick Wins, host Jay Schwedelson
In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery.
Best Moments:
(01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zealand baking
(02:45) Paige’s journey from p...
In this episode of Small Business Quick Wins, host Jay Schwedelson is joined by Clint Fontanella, a content expert at Thryv, to explore how small businesses can leverage both traditional and "fake" holidays to boost engagement and stand out. They discuss creative ways to tie in holidays—like Valentine's Day and March Madness—into marketing campaigns, even for industries that don’t have an obvious connection.
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In this episode of Small Business Quick Wins, host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships.
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Best Moments:
(01:15) The importance of timing in sending the firs...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Lisa Landsman, who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices.
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Best Moments:
(01:05) Introduction to the topic of Google reviews and Google Business Profiles
(...
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes Christina Garnett, Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch.
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Best Moments:
(01:26) Introduction to the role of a Chief...
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Stephanie Love, content lead at Thryv, to share strategies for keeping New Year’s resolutions and business goals on track. They explore practical frameworks and accountability techniques to help small business owners succeed.
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Best Moments:
(01:14) Setting attainable business goals for the new year
(02:18) Using the S...
In this episode of Small Business Quick Wins presented by Thryv, host Jay Schwedelson welcomes Amanda Zantal-Wiener to discuss the transformative power of brand storytelling for small businesses. They explore practical ways to create meaningful connections with customers through engaging narratives.
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Best Moments:
(01:28) Introduction to the importance of storytelling for small businesses
(02:54) ...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Daniel Murray, a social media marketing expert and creator of the Marketing Millennials podcast and social media channels.
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Best Moments:
(01:04) Introduction of Daniel Murray and his social media success
(03:51) Prioritizing social media over podcasts or newsletters for small businesses
(04:56) Choosing the right social medi...
In this engaging episode of Small Business Quick Wins, host Jay Schwedelson and guest Stephanie Love, a content team leader at Thryv, delve into the practical use of AI tools like ChatGPT for small businesses. They explore how small businesses can use AI as a collaborative tool, improve AI interactions, and leverage AI for content enhancement and customer insights.
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Key Moments:
(01:42) Strategies fo...
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back guest Stephanie Love to discuss ideas for small businesses heading into the new year. They share practical strategies for capitalizing on early January opportunities, implementing simple loyalty programs, and emphasizing the importance of thanking existing customers. The episode wraps up with a fun debate on what truly constitutes a holiday movie.
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Clint Fontanella, an experienced blogger who manages blogs for Thryv and previously for HubSpot. They discuss the importance of blogging for small businesses and provide practical tips for getting started.
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Best Moments:
(01:01) Introduction to blogging and its importance for small businesses
(02:36) The value and purpos...
In this episode of Small Business Quick Wins, host Jay Schwedelson shares invaluable marketing strategies and quick wins for small businesses heading into 2025. This episode is a recording from a recent Thryv webinar where Jay covered topics ranging from email marketing best practices to leveraging AI for better results.
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Best Moments:
(01:30) Introduction to quick win marketing strategies for 20...
In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.
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Key Discussion Points:
(01:35...
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.
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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.
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Best Moments:
(00:56) Introducti...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Gary Milkwick, CFO of 1-800Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning.
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Best Moments:
(01:13) Introduction of Gary Milkwick, C...
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