Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv
Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results. Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us! MASSIVE thank you to our Sponsor, Thryv!! Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster. With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!
Episodes
In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.
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Key Discussion Points:
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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.
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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.
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Best Moments:
(00:56) Introducti...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Gary Milkwick, CFO of 1-800Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning.
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Best Moments:
(01:13) Introduction of Gary Milkwick, C...
In this episode of Small Business Quick Wins, host Jay Schwedelson
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Amanda Zantal-Wiener, head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers.
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Best Moments:
(01:14) Creating engaging content for small busi...
In this episode of Small Business Quick Wins, host Jay Schwedelson discusses three silent killers of small businesses that owners might not be aware of. He provides actionable tips to address these issues and improve customer engagement and sales opportunities.
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Best Moments:
(01:31) The importance of quick follow-up after collecting customer information
(03:27) The impact of form complexity on custom...
In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the impact of the upcoming presidential election on small business marketing efforts and provides strategies for navigating this challenging period.
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Best Moments:
(01:01) Impact of presidential election on marketing effectiveness
(02:35) Expected drop in email open rates and click-through rates
(03:29) Three options for commu...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Nick Friedman, co-founder of College Hunks Hauling Junk and Moving. They discuss building a successful business, creating a strong company culture, and the importance of core values in attracting and retaining talent.
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Best Moments:
(02:06) The origin story of College Hunks Hauling Junk and Moving
(06:48) The importance of c...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28, a fine jewelry, piercings, and custom tattoo studio in New York City. They discuss the importance of customer reviews for small businesses and TJ's unique approach to handling both positive and negative feedback.
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Best Moments:
(01:56) TJ's background and transition from finance to tattoo st...
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Craig Jooste, president of Genie Senior Services, about effective demand generation tactics and strategies for driving business awareness in the senior services industry. They explore the importance of marketing technology, CRM systems, and the "foundational 4" system for business success.
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Key Discussion Points:
(00:01:56)...
In this episode, host Jay Schwedelson sits down with Brian Luciani, Chief Growth Officer at SMB Franchise Advisors and Stadium Ventures. They dive into the world of franchising and explore its potential for small businesses, covering everything from business readiness to trending franchise categories.
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Best Moments:
(01:35) Brian shares his journey into franchising, starting fr...
In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.
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Best Moments:
(00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits
(02:04) Stephanie explains what referral program marketing is and its effectiveness
(03:04) The first step to setting up a referral program is understanding the incentive
(04:23) The second step i...
In this episode, host Jay Schwedelson chats with Steve Jones from Microsoft about how small businesses can effectively harness AI to boost efficiency and enhance customer experiences. They explore practical, accessible AI tools and strategies that don’t require extensive technical expertise.
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Best Moments:
(02:51) How AI can augment human capabilities, making business pro...
In this episode, host Jay Schwedelson interviews Dan DeGolier, CEO and founder of Ascent CFO Solutions, to explore the critical role of having a financial expert in your small business. Dan shares invaluable insights on managing cash flow, securing lines of credit, and the benefits of engaging a fractional CFO.
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Best Moments:
(03:08) The most common pitfall: not understanding cash flow and it...
In this episode, host Jay Schwedelson discusses when and how to fire a client with Stephanie Love.
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Best Moments:
(01:25) Is it okay to fire a client? When should you fire a client?
(02:52) Signs to look for when firing a client: nightmare clients vs. misaligned vision
(04:36) Importance of firing rude clients to maintain team morale
(06:28) How to actually fire a client: have a direct conve...
In this episode, host Jay Schwedelson sits down with Debra Corey, Chief "Pay It Forward" Officer at DebCo HR and acclaimed author, to identify the top traits of BAD BOSSES and how small business owners can navigate common HR challenges without a dedicated HR department.
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Best Moments:
(01:14) Debra Corey’s background in HR and her mission to help leaders
(03:37) The 10 types of "bad bosses...
In this episode, host Jay Schwedelson interviews Todd Caponi, the founder of Sales Melon, best-selling author, and sales expert. They discuss the importance of transparency in sales, how to guide customers through the buying process, and how to negotiate effectively.
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Best Moments:
(01:39) Todd Caponi's background and how he became interested in sales and behavioral science
(03...
In this episode, host Jay Schwedelson discusses the importance of analyzing your competitors and shares tips on how to effectively do so with Stephanie Love from Thryv.
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Best Moments:
(01:00) The importance of analyzing competitors and how to do it
(01:43) Three places to research competitors: website, social media accounts, and Google search
(04:11) Using AI tool G...
In this episode, host Jay Schwedelson discusses inexpensive marketing tactics for small businesses with Stephanie Love from Thryv.
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Best Moments:
(01:51) The importance of having a complete and updated Google Business Profile
(03:14) Providing value on social media by sharing tips and advice related to your business
(04:28) The benefits of email marketing and se...
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