March 22, 2023 • 20 mins
Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way.
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
➜ See how Hibu is making digital marketing easy for local businesses across the country: www.hibu.com
➜ Check out Dr. Jordan Job, DDS:
https://www.jobddsdental.com/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ian Messinger (00:01):
Hi, you're listening to Small Business
Small Talk powered by Hibu. I'myour host, Ian Messinger along
with my co-host, LaurenBlackford.
Lauren Blackford (00:08):
Hey there.
Ian Messinger (00:09):
At Hibu our goal is to help local businesses
across America succeed and growwith digital marketing. And a
great way to do that is to hearfirsthand stories of how actual
businesses have used digitalmarketing to reach their
specific customers. Today, we'retalking with Dr. Jordan job,
DDS. Hi, how are you?
Dr Jordan Job (00:29):
Doing? Good, how you doing?
Ian Messinger (00:31):
Good, good. Happy to have you here today.
Dr Jordan Job (00:33):
Thank you, Lauren. How you doing?
Lauren Blackford (00:35):
I'm great.
Great.
Dr Jordan Job (00:37):
Awesome. Thanks for having me.
Ian Messinger (00:38):
Yeah, yeah, thanks for making the time. So
Dr. Job is one of our clientshere at Hibu. And we wanted to
kind of get back into if youlistened to last few episodes,
we've talked to some other folksin the small business industry
and ask them about how they'remarketing their business. And we
really want to get back totalking to some of our clients
about what's working for themworking with Hibu. So if you
(01:01):
don't mind, it'd be great. Ifyou could just kind of give us a
brief introduction, what you do,how you got here, how you got
into the business. And yeah,we'll take it from there.
Dr Jordan Job (01:11):
So I've been out of dental school, I went to Ohio
State University, for about 10years, I actually for a year
actually was down in Columbusand was working for somebody as
an associate. And theopportunity came for me to take
over for a guy that was retiringand, you know, big shoes to fill
it was it was moving fromColumbus to Cleveland, and
(01:33):
decided to make the jump andpurchase the practice, take it
over run it. And from there forthe last nine years, we've
continued to, you know, monikeris patient care, his standard of
care, and, you know, just kindof grow the practice and try to
improve the technology andoverall patient experience. We
just tried to do that for them acouple years ago, we actually
(01:56):
just moved out of our oldlocation to our new location, it
is probably about 15 minuteseast of where it was in Parma
heights. Unfortunately, I'veheard some stories that the
building is no longeraccessible. It sounds like it's
condemned at the moment. So no,not at a really good time.
Right. So, ever since moving,we've grown, you know, just
(02:18):
having the location change,eventually running into to the
company, Hibu. Erin had... camein and just kind of we talked
but going in on that we justhave grown day by day, it just
seems like we're getting newpatients as we, as we grow
along. So things have beengreat. Things have been really
good.
Ian Messinger (02:36):
Great. And before, before an Erin came
along, what were you guys doingas far as a marketing plan?
Dr Jordan Job (02:43):
So that's the thing too, when when you get out
of school, you want to learndentistry and just try to you
know, how do you do a crown? Andyou know, with our... and how do
you do root canals orextractions and balancing time.
And, you know, when I taken overfrom the old practice, there was
the original staff that theoriginal owner had had. So there
(03:04):
was a lot of, there was actuallya lot of drama, when I first got
in, there was stuff behind thescenes that I didn't know about.
And then it kind of came tofruition that a lot of these
girls didn't get along with eachother. Those first few years are
growing pains. So social mediaand marketing wasn't really on
my mind. Because I figured Oh,word of mouth is what is
(03:26):
translating, you know, is whatthe Old School of Theology was.
And that's kind of what I wasbanking on. And I was noticing
that we did have the samepatient base, but we were, you
know, some patients move andthen so on the flip side, we're
losing patients. So, you know,you want to give them a quality
appointment, and make sure thatthey're cared for it. 100% and
(03:47):
that only goes so far. So as wedevelop the business, you know,
the dental skills within the,you know, probably three, four
years into it. It was like,Well, how do we grow the
practice? So it just, it reallystarted from the ground up. I
didn't know from the originalowner, he kind of once I bought
it, he was like, Alright, haveat it. So but to to grow it. We
(04:10):
had a website to start first.
The first year I was out. Ididn't look at it for five
years, maybe. But it was reallythe move that kind of, you know,
jumpstart it. So I think there'salways something you know, once
you get your base down. Yeah.
Moving to the next step, andthat's kind of where we're at
right now, especially within thelast year and a half. It's been
great with the marketing change.
Lauren Blackford (04:31):
Yeah, so that transition from you know, just
wanting to be a dentist tobecoming a business owner.
There's a lot to it, as youmentioned, and so can you talk
us through when Erin your salesrep from Hibu started working
with you, you know how thatexperience went, handing over to
her and to Hibu the themarketing aspect of your
business
Dr Jordan Job (04:52):
Before Erin came in. I'd actually was like, we
need to revamp the website sincewe moved and it was kind of
motivating that way. I'd signedup with A company that was out
of state, I just kind of read ina dental magazine, like, this is
an award winning dentalmarketing, you know, website
design, I noticed probablywithin the first two or three
months, I was not getting kindof the love and support that I
(05:16):
was gaining. And that's, that'swhat you want. I mean, it's same
thing with my patients, patientsdeserve to have someone that
walks them through everything.
When Erin walked in, sheobviously had said, Hey, we do
social media marketing, we'relooking to grow your practice.
And I think the the main thingthat made me decide let's give
it a shot is it wasn't workingwith that other company. It was
(05:36):
somebody local, which I think isvery, very important is somebody
that can come to your office anddiscuss options for you, which
has been huge. So I made thedecision to make change, let's
see how things go. And the restis history, things have gone
really, really well since then.
So it was a really good decisionfor me.
Ian Messinger (05:56):
We might touch on this again later in the
conversation. But while we'rewhile we're talking about
results, and the plan that Erinhelped you put in place, I'm
just looking at your, yourdashboard now for the last the
last calendar year. And it lookslike we've helped drive 1300
leads to you know, phone calls,form fills, I mean, that's, I
(06:17):
don't want to put words in yourmouth, I assume that's
noticeable. When you're at thatpoint where you're trying to
grow your practice.
Dr Jordan Job (06:22):
It really has been, you know, you just got to
stay up there. Same thing withthe dental technology, you know,
95% of the population, I wouldassume check their stuff through
their cell phones through theirtablets or computers, I mean,
you gotta move with the times.
And it was time for us to kindof word of mouth was kind of
passe. And it's you know, yougot to put the, the effort, and
I have to say you have to putsome money into marketing
(06:45):
yourself. And that's, you know,it does cost a little bit, but
what you get out of it is, youknow, you by gaining patients,
that's the lifeblood of thepractice, even in the community,
I'm not trying to go national oranything, but just staying
within the community just toimprove their dental health
care. You know, that's, that'snumber one, we just want to be a
staple in the community, theGoogle reviews have increased,
(07:07):
that that's the thing is justthe traffic and Erin comes in
once a month, we set somethingup, we go over what's going
well, what can we do to improve.
And that's where you reallyhave to put the effort in, you
know, on both ends. And it's,it's staying communicative
between those two companies.
So...
Ian Messinger (07:25):
I think Lauren touched on something important
to that, you know, we talk abouta lot the fact that, you know,
we're talking to, whether it's adentist or any other industry,
you know, you you go to schoolto learn this specialized thing,
and then you have to make thisweird transition to being a
business owner. And, you know,one pillar of that is the
marketing part where you're alsodealing with, you know, rent
(07:48):
bills coming in, you know, allthe normal things that go along
with running a business, so itcan get tiny once a
overwhelming, it's, I feel likemarketing can often be something
that gets, you know, put away ina drawer Until next month,
because it's like, Oh, we got todeal with this other thing. And
you know, I'll get to it when Ican. So it's, um, you know,
that's, that's what we alwayshope to offer, through our
(08:09):
solutions is, you know, what wewe get it, it's easy to, you
know, find a reason to kind ofskip over this as you're both
running your business andpracticing your trade. Let us
handle it, you know, we can wecan be that support for you.
Dr Jordan Job (08:23):
Yeah, and that's thing, it's an added expense to
the the overhead that you haveto exhume. I mean, you got to
pay your staff, they got totable, the rent, the electric,
yeah, the overhead is reallyhigh. And that's the thing, you
know, it is it's a jump, butit's a jump worth going for,
because, like I said, the newpatients that read our reviews,
(08:45):
I mean, the last patient, that'swhy I'm a little late is because
they saw us on Google. And we'relike, you know, we read the
reviews, and you know, that'swhat people are trust, they're
trusting other people, and westand behind what we what we do.
And if people don't know thatyou do that, you know, what,
what's the point? Sure. Just,you know, you're not you're
trying to at least kind of letpeople know in the community,
(09:06):
hey, this is what we do. Andthose Google reviews are huge.
And that's the best part. Andanytime I need to, you know, add
a YouTube video, you know, Italked to Erin – and Erin will
just, you know, upload it rightto the website. How can we blog,
that's something we're going tolook into doing more in the
future is just, you know, once amonth, maybe to start is just
(09:26):
get some verbiage out therejust, you know, increase the
traffic of the website, thingsof that nature. So yeah,
Lauren Blackford (09:34):
You know, we say all the time that reviews
are now the new word of mouthinstead of you know, asking your
neighbor you go to Google orFacebook or Yelp to find out
what people are saying, Are youfinding that the reviews are the
main driver of your newpatients?
Dr Jordan Job (09:51):
I mean, word of mouth is still you know, patient
referrals are still big butyeah, that's it that's not
number two or one it's that youknow, they flip flop but yes Oh,
absolutely. We do send outletters, or cards, you know,
like the bow pack. And that hasbeen successful too. So just
even sending out mailers aregood, but obviously they get the
(10:12):
mailer. Well, let me find out alittle bit more about that
person. So it leads from that tothat to a phone call. Phone call
comes in. You know, that'sanother thing. There's so many
steps to get that patient intothe chair to trust you. I mean,
Sabrina answers the phone. Ifthey don't have a connection
with Sabrina, they don'tschedule, you know, so there's
(10:34):
just a lot of
Lauren Blackford (10:37):
touch points, right. Yes.
Dr Jordan Job (10:40):
Marketing, you know, the social media marketing
or, you know, that gets thephone call. That's, that's the
spark, but you got to keep itgoing. So, it's really cool.
It's fun. It's actually fun.
That's the one thing I it's funto see it grow. It really is
like, it's like a plant or yourbaby. It's just you feed it you
nurture it, you watch it grow.
It's it really has been anawesome experience so far.
Announcer (11:07):
You're listening to Small Business Small Talk
powered by Hibu. Hibu is thecountry's leading provider of
synchronized digital marketingfor small businesses, delivering
more visibility, more visitors,more leads, and more customers.
Visit us today@hibu.com.
H-I-B-U. hibu.com.
Lauren Blackford (11:31):
are back with our guest today, Dr. Jordan job
Ian Messinger (11:34):
Do you remember and you may not because it's
DDS.
been at least a year and a halfsince you've been working with
us. But do you remember what thethe process of kind of getting
set up was? Like I know you'veyou've mentioned that Erin, your
your sales rep is a great, youknow, ongoing touch point to to
help you upload new videos orwhatever, whatever you might
(11:55):
need. But what was the I feellike one of the barriers for a
lot of small businesses can be Idon't know what it's going to be
like, you know, getting thewebsite built and doing this.
And I don't I don't have timefor all that I've got, you know,
I've got an hour in betweenpatients where I can deal with
this. Do you have any, anyrecollection of what that that
(12:15):
sort of onboarding process waslike?
Dr Jordan Job (12:17):
It's kind of like with anything, you have to set
aside some time you are runningaround. But if you schedule
ahead, you're able to set upthat meeting, Erin's had to wait
in the waiting room, 15 minutesfor me sometimes same with you
guys. But you, as long as us seta time to do that, it makes it a
lot easier to go out and dothat. So sometimes we have to
(12:38):
reschedule and that it happens.
But for the most part, I thinkthe number one thing was just
trust, and same thing with me.
Same thing with it, it's like Itrust you to help me out, you
know, with, with my marketingand growing my practice. And you
know, she's now a patient in thepractice. I mean, that's, that
speaks volumes, you know,somebody that's marketing you
(13:00):
that, you know, she wasn't apatient before and been like how
things have gone that, you know,she's bringing her family here,
and like that means the world tous. So it really speaks volumes
on that. So yeah, that's great.
That's the thing. It's justestablishing, you know, when
somebody comes into a smallbusiness, I always emphasize
just establish that trust thatshe never pushed anything. She
(13:21):
just said, Hey, I'm here. It wasjust a good approach. And like I
said, I she was younger. So itwas like somebody I'll long term
hopefully work with. And youknow, but again, if she now at
this point, if she moves on orwhatever. I've now we've got a
good base of what Hibu is allabout. Yeah, I'm still learning
a lot of things regarding, youknow, like you said, the
(13:43):
dashboard and what, it's stillnew terminology for me. And so
just in that regard, that's whathaving her, you know, on board
coming in once a month is huge.
And so far, so good. Like Isaid, I'm very, very happy with,
with my experience with Hibu.
We've really, you know, that'swhere we're starting to really
fire on all eight cylinders. Soyou learn more on the dental
(14:04):
side, and then you put a littlebit more time into the social
media side. And like I said,that's, you know, with Sabrina
making phone calls, we're doingtraining on that. So, yeah,
working, working with Erin hasbeen really a good, it's been a
blessing. We want to see it growmore. I mean, you know, as
you're putting in more money,it's like, I got to make sure I
(14:24):
get the results back. And sure,yeah.
Lauren Blackford (14:30):
Well, and it changes so frequently. I mean,
Google never lets us you know,have a moment's rest before
they've changed. You know, whatthey're focused on what their
policies are. So the good thingis that, you know, folks like
Darryl and Erin, are coachingyou through this. Yeah.
Understanding those changes inthe industry and what's going on
and where's that's to put youknow, your digital marketing
(14:53):
spend?
Ian Messinger (14:54):
Yes, yeah. Yeah.
I feel like there must be a lotof cases where you're obviously
Like you said, you're you'reenjoying the process of learning
about marketing and, and workingwith Erin, I know there are a
lot of cases where a smallbusiness owner, whether it's a
dentist or anyone else will, youknow, their first step will
often be, Okay, I've got theeducation, I bought the
business, I'm going to learn howto do this myself. And you know,
(15:16):
like Lauren just alluded to, youknow, you, you may, that's
great, that's awesome, you know,and you may sit there and read a
book and learn how to do it. Andby the time you're done the
book, that knowledge is old.
Yeah, and you may not know thatbecause you know, you took the
time to read it and apply it.
And then you're just kind ofoperating on outdated
information. So it's great tohave someone like Erin, someone
(15:38):
like Hibu, to be able to say,listen, we're keeping up with
this, we're monitoring what'schanging, and then we're going
to either implement changes onyour behalf, or recommend to
you, hey, the landscapes alittle different. And this is
what you should be doing todayversus yesterday.
Dr Jordan Job (15:55):
For sure. I mean, even when I'm, when I'm looking
for a restaurant, if I'm out oftown, going right to Yelp, I'm
going right to four, four above,you know, and that's the thing,
like, we're not going to go Imean, there's probably some good
restaurants at 3.5, it's just apain patient, a customer, you
know, might write a bad review.
And you know, that'sunfortunate, because we wouldn't
(16:15):
go unless they're born above,because I want to experience the
cuisine of any area you go to.
And that's, that's what's funwith it. And that's thing, you
have a patient there, theirdentist may retire, and then
they're like looking around,they don't ask their friends,
they're gonna look on a computerbecause that's sore. What's the
next thing that I can do? Soit's, it's really helped grow.
Ian Messinger (16:40):
Well, it sounds a little, a little mean, but you
know, even depending on thefriend, you may be like,
alright, well, they said this,I'm gonna see what other people
are saying, because maybe theirexperience was great. And other
people are like, whoa, not forme, or vice versa. So, you know,
I don't even know these days, ifit's an either or I think a lot
of times, it's both it'spersonal recommendations, and
(17:01):
then validating that by kinda,you know, crowdsourcing, what
other folks are saying too.
Dr Jordan Job (17:06):
Yeah, and that's the thing is just stand behind
what those people are talkingabout, because of their, you
know, you can have a bad day,but you don't bring it here. You
know, it's, that's the thing,you don't ever want to give a
patient a bad experience. Ittakes one bad patient to ruin 10
good reviews. So we just kind ofkeep that mindset, no matter,
you just gotta have a lot ofpatients with that. So yeah,
(17:28):
because those reviews mean alot. But that's the thing. You
read them and you're like, oh mygosh, you know, I didn't realize
I made this much impact. So it'sthat's another cool thing. Like
when I started, I think I hadthree reviews. Now we're at 83.
Yeah. You know, Erin, saying,hey, reply to those reviews that
helps to traffic. So we've beendoing that, you know.
Ian Messinger (17:48):
And that's all automated for you too, right?
Those are just you know, you'renot you're not tasking someone
in your office with, hey, I needyou to, you know, wander the
street and hand out cards askingfor a review that just that goes
out through email, text, andthey come back in?
Dr Jordan Job (18:03):
Well, she even set up like a QR code. Something
as simple as that. I mean, like,those are just like little
things. You don't think aboutthat. I mean, it's like, Duh,
you know, but you don't think,obviously, like little things
like that can go a long way,like, hey, how do you like your
appointment? Would you like toschedule you just sent him the
QR code? Our website was veryarchaic and very plain and
bland. And, you know, justfeeding that website and just
(18:27):
trying to get it to grow hasbeen, it's nice, because while I
do dentistry, Erin does thewebsite design. And yeah, that's
why it's worth investing in thatbecause you know, you got
somebody taking care of you, andshe's down the road. So that's
having someone local, as big. Ithink that's the main thing that
made me really want to make thechange.
Ian Messinger (18:46):
Sure. Yeah.
Dr Jordan Job (18:47):
She didn't do it.
It was timing. She tim ed it upperfectly. Where it wasn't,
wasn't happy with this. I havenothing bad to say about it. I
don't even remember thecompany's name anymore. But
that's the thing. It's just beensuch a better thing for us.
Ian Messinger (19:01):
Well, Dr. Job, thanks for joining us today and
sharing your experience and yourknowledge and helping us help
dentists like you. And to all ofyou listening, it doesn't matter
what industry you're in. Ifyou're local business needs a
digital marketing solution thatgenerates more leads and
customers. talk with us abouthow Hibu can deliver the kind of
results you want. If you likedwhat you heard on this episode,
(19:23):
be sure to subscribe. And pleaseif you can leave us a review. It
really does help. This is SmallBusiness Small Talk... out.
Announcer (19:36):
Thanks for listening to this episode of Small
Business Small Talk powered byHibu. Hibu is a leading provider
of synchronized digitalmarketing for small businesses
across America. With Hibu youget all the digital marketing
your business needs, all from asingle provider, all working
together to maximize results.
Visit us today@hibu.com.
H-I-B-U. hibu.com.
Hi, you're listening to Small Business
Small Talk powered by Hibu. I'myour host, Ian Messinger along
with my co-host, LaurenBlackford.
Lauren Blackford (00:08):
Hey there.
Ian Messinger (00:09):
At Hibu our goal is to help local businesses
across America succeed and growwith digital marketing. And a
great way to do that is to hearfirsthand stories of how actual
businesses have used digitalmarketing to reach their
specific customers. Today, we'retalking with Dr. Jordan job,
DDS. Hi, how are you?
Dr Jordan Job (00:29):
Doing? Good, how you doing?
Ian Messinger (00:31):
Good, good. Happy to have you here today.
Dr Jordan Job (00:33):
Thank you, Lauren. How you doing?
Lauren Blackford (00:35):
I'm great.
Great.
Dr Jordan Job (00:37):
Awesome. Thanks for having me.
Ian Messinger (00:38):
Yeah, yeah, thanks for making the time. So
Dr. Job is one of our clientshere at Hibu. And we wanted to
kind of get back into if youlistened to last few episodes,
we've talked to some other folksin the small business industry
and ask them about how they'remarketing their business. And we
really want to get back totalking to some of our clients
about what's working for themworking with Hibu. So if you
(01:01):
don't mind, it'd be great. Ifyou could just kind of give us a
brief introduction, what you do,how you got here, how you got
into the business. And yeah,we'll take it from there.
Dr Jordan Job (01:11):
So I've been out of dental school, I went to Ohio
State University, for about 10years, I actually for a year
actually was down in Columbusand was working for somebody as
an associate. And theopportunity came for me to take
over for a guy that was retiringand, you know, big shoes to fill
it was it was moving fromColumbus to Cleveland, and
(01:33):
decided to make the jump andpurchase the practice, take it
over run it. And from there forthe last nine years, we've
continued to, you know, monikeris patient care, his standard of
care, and, you know, just kindof grow the practice and try to
improve the technology andoverall patient experience. We
just tried to do that for them acouple years ago, we actually
(01:56):
just moved out of our oldlocation to our new location, it
is probably about 15 minuteseast of where it was in Parma
heights. Unfortunately, I'veheard some stories that the
building is no longeraccessible. It sounds like it's
condemned at the moment. So no,not at a really good time.
Right. So, ever since moving,we've grown, you know, just
(02:18):
having the location change,eventually running into to the
company, Hibu. Erin had... camein and just kind of we talked
but going in on that we justhave grown day by day, it just
seems like we're getting newpatients as we, as we grow
along. So things have beengreat. Things have been really
good.
Ian Messinger (02:36):
Great. And before, before an Erin came
along, what were you guys doingas far as a marketing plan?
Dr Jordan Job (02:43):
So that's the thing too, when when you get out
of school, you want to learndentistry and just try to you
know, how do you do a crown? Andyou know, with our... and how do
you do root canals orextractions and balancing time.
And, you know, when I taken overfrom the old practice, there was
the original staff that theoriginal owner had had. So there
(03:04):
was a lot of, there was actuallya lot of drama, when I first got
in, there was stuff behind thescenes that I didn't know about.
And then it kind of came tofruition that a lot of these
girls didn't get along with eachother. Those first few years are
growing pains. So social mediaand marketing wasn't really on
my mind. Because I figured Oh,word of mouth is what is
(03:26):
translating, you know, is whatthe Old School of Theology was.
And that's kind of what I wasbanking on. And I was noticing
that we did have the samepatient base, but we were, you
know, some patients move andthen so on the flip side, we're
losing patients. So, you know,you want to give them a quality
appointment, and make sure thatthey're cared for it. 100% and
(03:47):
that only goes so far. So as wedevelop the business, you know,
the dental skills within the,you know, probably three, four
years into it. It was like,Well, how do we grow the
practice? So it just, it reallystarted from the ground up. I
didn't know from the originalowner, he kind of once I bought
it, he was like, Alright, haveat it. So but to to grow it. We
(04:10):
had a website to start first.
The first year I was out. Ididn't look at it for five
years, maybe. But it was reallythe move that kind of, you know,
jumpstart it. So I think there'salways something you know, once
you get your base down. Yeah.
Moving to the next step, andthat's kind of where we're at
right now, especially within thelast year and a half. It's been
great with the marketing change.
Lauren Blackford (04:31):
Yeah, so that transition from you know, just
wanting to be a dentist tobecoming a business owner.
There's a lot to it, as youmentioned, and so can you talk
us through when Erin your salesrep from Hibu started working
with you, you know how thatexperience went, handing over to
her and to Hibu the themarketing aspect of your
business
Dr Jordan Job (04:52):
Before Erin came in. I'd actually was like, we
need to revamp the website sincewe moved and it was kind of
motivating that way. I'd signedup with A company that was out
of state, I just kind of read ina dental magazine, like, this is
an award winning dentalmarketing, you know, website
design, I noticed probablywithin the first two or three
months, I was not getting kindof the love and support that I
(05:16):
was gaining. And that's, that'swhat you want. I mean, it's same
thing with my patients, patientsdeserve to have someone that
walks them through everything.
When Erin walked in, sheobviously had said, Hey, we do
social media marketing, we'relooking to grow your practice.
And I think the the main thingthat made me decide let's give
it a shot is it wasn't workingwith that other company. It was
(05:36):
somebody local, which I think isvery, very important is somebody
that can come to your office anddiscuss options for you, which
has been huge. So I made thedecision to make change, let's
see how things go. And the restis history, things have gone
really, really well since then.
So it was a really good decisionfor me.
Ian Messinger (05:56):
We might touch on this again later in the
conversation. But while we'rewhile we're talking about
results, and the plan that Erinhelped you put in place, I'm
just looking at your, yourdashboard now for the last the
last calendar year. And it lookslike we've helped drive 1300
leads to you know, phone calls,form fills, I mean, that's, I
(06:17):
don't want to put words in yourmouth, I assume that's
noticeable. When you're at thatpoint where you're trying to
grow your practice.
Dr Jordan Job (06:22):
It really has been, you know, you just got to
stay up there. Same thing withthe dental technology, you know,
95% of the population, I wouldassume check their stuff through
their cell phones through theirtablets or computers, I mean,
you gotta move with the times.
And it was time for us to kindof word of mouth was kind of
passe. And it's you know, yougot to put the, the effort, and
I have to say you have to putsome money into marketing
(06:45):
yourself. And that's, you know,it does cost a little bit, but
what you get out of it is, youknow, you by gaining patients,
that's the lifeblood of thepractice, even in the community,
I'm not trying to go national oranything, but just staying
within the community just toimprove their dental health
care. You know, that's, that'snumber one, we just want to be a
staple in the community, theGoogle reviews have increased,
(07:07):
that that's the thing is justthe traffic and Erin comes in
once a month, we set somethingup, we go over what's going
well, what can we do to improve.
And that's where you reallyhave to put the effort in, you
know, on both ends. And it's,it's staying communicative
between those two companies.
So...
Ian Messinger (07:25):
I think Lauren touched on something important
to that, you know, we talk abouta lot the fact that, you know,
we're talking to, whether it's adentist or any other industry,
you know, you you go to schoolto learn this specialized thing,
and then you have to make thisweird transition to being a
business owner. And, you know,one pillar of that is the
marketing part where you're alsodealing with, you know, rent
(07:48):
bills coming in, you know, allthe normal things that go along
with running a business, so itcan get tiny once a
overwhelming, it's, I feel likemarketing can often be something
that gets, you know, put away ina drawer Until next month,
because it's like, Oh, we got todeal with this other thing. And
you know, I'll get to it when Ican. So it's, um, you know,
that's, that's what we alwayshope to offer, through our
(08:09):
solutions is, you know, what wewe get it, it's easy to, you
know, find a reason to kind ofskip over this as you're both
running your business andpracticing your trade. Let us
handle it, you know, we can wecan be that support for you.
Dr Jordan Job (08:23):
Yeah, and that's thing, it's an added expense to
the the overhead that you haveto exhume. I mean, you got to
pay your staff, they got totable, the rent, the electric,
yeah, the overhead is reallyhigh. And that's the thing, you
know, it is it's a jump, butit's a jump worth going for,
because, like I said, the newpatients that read our reviews,
(08:45):
I mean, the last patient, that'swhy I'm a little late is because
they saw us on Google. And we'relike, you know, we read the
reviews, and you know, that'swhat people are trust, they're
trusting other people, and westand behind what we what we do.
And if people don't know thatyou do that, you know, what,
what's the point? Sure. Just,you know, you're not you're
trying to at least kind of letpeople know in the community,
(09:06):
hey, this is what we do. Andthose Google reviews are huge.
And that's the best part. Andanytime I need to, you know, add
a YouTube video, you know, Italked to Erin – and Erin will
just, you know, upload it rightto the website. How can we blog,
that's something we're going tolook into doing more in the
future is just, you know, once amonth, maybe to start is just
(09:26):
get some verbiage out therejust, you know, increase the
traffic of the website, thingsof that nature. So yeah,
Lauren Blackford (09:34):
You know, we say all the time that reviews
are now the new word of mouthinstead of you know, asking your
neighbor you go to Google orFacebook or Yelp to find out
what people are saying, Are youfinding that the reviews are the
main driver of your newpatients?
Dr Jordan Job (09:51):
I mean, word of mouth is still you know, patient
referrals are still big butyeah, that's it that's not
number two or one it's that youknow, they flip flop but yes Oh,
absolutely. We do send outletters, or cards, you know,
like the bow pack. And that hasbeen successful too. So just
even sending out mailers aregood, but obviously they get the
(10:12):
mailer. Well, let me find out alittle bit more about that
person. So it leads from that tothat to a phone call. Phone call
comes in. You know, that'sanother thing. There's so many
steps to get that patient intothe chair to trust you. I mean,
Sabrina answers the phone. Ifthey don't have a connection
with Sabrina, they don'tschedule, you know, so there's
(10:34):
just a lot of
Lauren Blackford (10:37):
touch points, right. Yes.
Dr Jordan Job (10:40):
Marketing, you know, the social media marketing
or, you know, that gets thephone call. That's, that's the
spark, but you got to keep itgoing. So, it's really cool.
It's fun. It's actually fun.
That's the one thing I it's funto see it grow. It really is
like, it's like a plant or yourbaby. It's just you feed it you
nurture it, you watch it grow.
It's it really has been anawesome experience so far.
Announcer (11:07):
You're listening to Small Business Small Talk
powered by Hibu. Hibu is thecountry's leading provider of
synchronized digital marketingfor small businesses, delivering
more visibility, more visitors,more leads, and more customers.
Visit us today@hibu.com.
H-I-B-U. hibu.com.
Lauren Blackford (11:31):
are back with our guest today, Dr. Jordan job
Ian Messinger (11:34):
Do you remember and you may not because it's
DDS.
been at least a year and a halfsince you've been working with
us. But do you remember what thethe process of kind of getting
set up was? Like I know you'veyou've mentioned that Erin, your
your sales rep is a great, youknow, ongoing touch point to to
help you upload new videos orwhatever, whatever you might
(11:55):
need. But what was the I feellike one of the barriers for a
lot of small businesses can be Idon't know what it's going to be
like, you know, getting thewebsite built and doing this.
And I don't I don't have timefor all that I've got, you know,
I've got an hour in betweenpatients where I can deal with
this. Do you have any, anyrecollection of what that that
(12:15):
sort of onboarding process waslike?
Dr Jordan Job (12:17):
It's kind of like with anything, you have to set
aside some time you are runningaround. But if you schedule
ahead, you're able to set upthat meeting, Erin's had to wait
in the waiting room, 15 minutesfor me sometimes same with you
guys. But you, as long as us seta time to do that, it makes it a
lot easier to go out and dothat. So sometimes we have to
(12:38):
reschedule and that it happens.
But for the most part, I thinkthe number one thing was just
trust, and same thing with me.
Same thing with it, it's like Itrust you to help me out, you
know, with, with my marketingand growing my practice. And you
know, she's now a patient in thepractice. I mean, that's, that
speaks volumes, you know,somebody that's marketing you
(13:00):
that, you know, she wasn't apatient before and been like how
things have gone that, you know,she's bringing her family here,
and like that means the world tous. So it really speaks volumes
on that. So yeah, that's great.
That's the thing. It's justestablishing, you know, when
somebody comes into a smallbusiness, I always emphasize
just establish that trust thatshe never pushed anything. She
(13:21):
just said, Hey, I'm here. It wasjust a good approach. And like I
said, I she was younger. So itwas like somebody I'll long term
hopefully work with. And youknow, but again, if she now at
this point, if she moves on orwhatever. I've now we've got a
good base of what Hibu is allabout. Yeah, I'm still learning
a lot of things regarding, youknow, like you said, the
(13:43):
dashboard and what, it's stillnew terminology for me. And so
just in that regard, that's whathaving her, you know, on board
coming in once a month is huge.
And so far, so good. Like Isaid, I'm very, very happy with,
with my experience with Hibu.
We've really, you know, that'swhere we're starting to really
fire on all eight cylinders. Soyou learn more on the dental
(14:04):
side, and then you put a littlebit more time into the social
media side. And like I said,that's, you know, with Sabrina
making phone calls, we're doingtraining on that. So, yeah,
working, working with Erin hasbeen really a good, it's been a
blessing. We want to see it growmore. I mean, you know, as
you're putting in more money,it's like, I got to make sure I
(14:24):
get the results back. And sure,yeah.
Lauren Blackford (14:30):
Well, and it changes so frequently. I mean,
Google never lets us you know,have a moment's rest before
they've changed. You know, whatthey're focused on what their
policies are. So the good thingis that, you know, folks like
Darryl and Erin, are coachingyou through this. Yeah.
Understanding those changes inthe industry and what's going on
and where's that's to put youknow, your digital marketing
(14:53):
spend?
Ian Messinger (14:54):
Yes, yeah. Yeah.
I feel like there must be a lotof cases where you're obviously
Like you said, you're you'reenjoying the process of learning
about marketing and, and workingwith Erin, I know there are a
lot of cases where a smallbusiness owner, whether it's a
dentist or anyone else will, youknow, their first step will
often be, Okay, I've got theeducation, I bought the
business, I'm going to learn howto do this myself. And you know,
(15:16):
like Lauren just alluded to, youknow, you, you may, that's
great, that's awesome, you know,and you may sit there and read a
book and learn how to do it. Andby the time you're done the
book, that knowledge is old.
Yeah, and you may not know thatbecause you know, you took the
time to read it and apply it.
And then you're just kind ofoperating on outdated
information. So it's great tohave someone like Erin, someone
(15:38):
like Hibu, to be able to say,listen, we're keeping up with
this, we're monitoring what'schanging, and then we're going
to either implement changes onyour behalf, or recommend to
you, hey, the landscapes alittle different. And this is
what you should be doing todayversus yesterday.
Dr Jordan Job (15:55):
For sure. I mean, even when I'm, when I'm looking
for a restaurant, if I'm out oftown, going right to Yelp, I'm
going right to four, four above,you know, and that's the thing,
like, we're not going to go Imean, there's probably some good
restaurants at 3.5, it's just apain patient, a customer, you
know, might write a bad review.
And you know, that'sunfortunate, because we wouldn't
(16:15):
go unless they're born above,because I want to experience the
cuisine of any area you go to.
And that's, that's what's funwith it. And that's thing, you
have a patient there, theirdentist may retire, and then
they're like looking around,they don't ask their friends,
they're gonna look on a computerbecause that's sore. What's the
next thing that I can do? Soit's, it's really helped grow.
Ian Messinger (16:40):
Well, it sounds a little, a little mean, but you
know, even depending on thefriend, you may be like,
alright, well, they said this,I'm gonna see what other people
are saying, because maybe theirexperience was great. And other
people are like, whoa, not forme, or vice versa. So, you know,
I don't even know these days, ifit's an either or I think a lot
of times, it's both it'spersonal recommendations, and
(17:01):
then validating that by kinda,you know, crowdsourcing, what
other folks are saying too.
Dr Jordan Job (17:06):
Yeah, and that's the thing is just stand behind
what those people are talkingabout, because of their, you
know, you can have a bad day,but you don't bring it here. You
know, it's, that's the thing,you don't ever want to give a
patient a bad experience. Ittakes one bad patient to ruin 10
good reviews. So we just kind ofkeep that mindset, no matter,
you just gotta have a lot ofpatients with that. So yeah,
(17:28):
because those reviews mean alot. But that's the thing. You
read them and you're like, oh mygosh, you know, I didn't realize
I made this much impact. So it'sthat's another cool thing. Like
when I started, I think I hadthree reviews. Now we're at 83.
Yeah. You know, Erin, saying,hey, reply to those reviews that
helps to traffic. So we've beendoing that, you know.
Ian Messinger (17:48):
And that's all automated for you too, right?
Those are just you know, you'renot you're not tasking someone
in your office with, hey, I needyou to, you know, wander the
street and hand out cards askingfor a review that just that goes
out through email, text, andthey come back in?
Dr Jordan Job (18:03):
Well, she even set up like a QR code. Something
as simple as that. I mean, like,those are just like little
things. You don't think aboutthat. I mean, it's like, Duh,
you know, but you don't think,obviously, like little things
like that can go a long way,like, hey, how do you like your
appointment? Would you like toschedule you just sent him the
QR code? Our website was veryarchaic and very plain and
bland. And, you know, justfeeding that website and just
(18:27):
trying to get it to grow hasbeen, it's nice, because while I
do dentistry, Erin does thewebsite design. And yeah, that's
why it's worth investing in thatbecause you know, you got
somebody taking care of you, andshe's down the road. So that's
having someone local, as big. Ithink that's the main thing that
made me really want to make thechange.
Ian Messinger (18:46):
Sure. Yeah.
Dr Jordan Job (18:47):
She didn't do it.
It was timing. She tim ed it upperfectly. Where it wasn't,
wasn't happy with this. I havenothing bad to say about it. I
don't even remember thecompany's name anymore. But
that's the thing. It's just beensuch a better thing for us.
Ian Messinger (19:01):
Well, Dr. Job, thanks for joining us today and
sharing your experience and yourknowledge and helping us help
dentists like you. And to all ofyou listening, it doesn't matter
what industry you're in. Ifyou're local business needs a
digital marketing solution thatgenerates more leads and
customers. talk with us abouthow Hibu can deliver the kind of
results you want. If you likedwhat you heard on this episode,
(19:23):
be sure to subscribe. And pleaseif you can leave us a review. It
really does help. This is SmallBusiness Small Talk... out.
Announcer (19:36):
Thanks for listening to this episode of Small
Business Small Talk powered byHibu. Hibu is a leading provider
of synchronized digitalmarketing for small businesses
across America. With Hibu youget all the digital marketing
your business needs, all from asingle provider, all working
together to maximize results.
Visit us today@hibu.com.
H-I-B-U. hibu.com.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!