"The Guide to Going Viral" By Brendan Kane is a guidebook offering a data-driven model for creating viral social media content. It dispels common myths about virality, emphasizing strategic storytelling and audience engagement over high production values or frequent posting. The book introduces the Viral Content Model, a research-based system for identifying effective content formats and analyzing their performance drivers. It also presents the Communication Algorithm, a framework for crafting messages that resonate with a broader audience. Finally, the text includes numerous case studies demonstrating the application and success of these methods.
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