We review Ryan Deiss's Invisible Selling Machine details a system for automated email marketing. Five phases are outlined: indoctrination (introducing the brand), engagement (making offers), ascension (upselling existing customers), segmentation (targeting specific interests), and re-engagement (reactivating inactive subscribers). The book emphasizes building a system to monetize email lists rather than focusing solely on list size. It provides templates, checklists, and examples for crafting effective emails and landing pages, along with strategies for driving traffic and optimizing the entire process for maximum sales. The author's extensive experience in various business niches is highlighted to establish credibility.
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