Small Business Survival Conversations

Small Business Survival Conversations

It is hard to run your business and keep up with new trends and resources to help you build a profitable company. Each Tuesday, join Anna Steinfest and Dr. Michael Troyer will share with you business tools, insights, and ideas. If you are a business owner or thinking about starting a new company or just want to hear some business advice this podcast is for you.

Episodes

May 17, 2024 12 mins

Welcome to another insightful episode of Small Business Survival Conversations. Today, we're diving deep into the art of branding your business—a crucial strategy to distinguish it from branding a product or service.

In this episode, we unpack the four essential guides for effective business branding:

  1. Consistency: Discover why maintaining a consistent brand presence in everything you offer, say, and do is vital for building ...
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Join hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations, titled "Understanding Profit: Types and Strategies." Delving into the intricacies of profit management, Anna and Michael provide a comprehensive guide to help small business owners navigate the complexities of profitability.

Beginning with an exploration of gross profit, listeners will learn how to calculate and optimize ...

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In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer sit down with Barb LaMue, a seasoned economic development and entrepreneurship expert. With a rich background in fostering innovation and growth, Barb shares invaluable insights and strategies for small businesses aiming to thrive in today's dynamic landscape.

Drawing from her extensive experience, Barb delves into various topic...

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In this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the vital topic of Smart Leadership (and Ownership) in the Age of AI. Shedding traditional hierarchical structures, they advocate for a hands-on approach where leaders immerse themselves in the trenches alongside their team members.

The conversation emphasizes the importance of first seeing employees as individuals, fostering...

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In our latest episode, hosts Michael Troyer and Anna Steinfest dive deep into the crucial topic of "Small Business Financial Mastery: Navigate Your Path to Success!" Discover the indispensable role of financial indicators and why they are the cornerstone of every successful small business.

Why Are Financial Indicators Important?
Financial indicators serve as your small business's dashboard, providing real-time ins...

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In this episode of Small Business Survival Conversations, join us as we delve into the world of artificial intelligence and its transformative impact on small businesses. Discover how embracing AI tools like ChatGPT can revolutionize your marketing strategies, boost efficiency, and drive success in today's competitive landscape. Learn the essential ingredients and step-by-step recipe for effectively communicating with ChatGPT,...

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In this episode of Small Business Survival Conversations, join hosts Michael and Anna as they delve into the world of Artificial Intelligence (AI) and its relevance for small business owners. They break down the different types of AI - Analytic, Predictive, Generative, and Intelligent - to demystify what each means for your business.

With AI evolving rapidly, Michael and Anna discuss whether small business owners should be concerned...

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In this episode of "Small Business Survival Conversations," co-hosts Michael Troyer and Anna Steinfest delve into the crucial topic of decision-making for small business owners. Together, they guide you through a thought-provoking exploration of how to approach decisions when faced with critical issues in your business.

Join this dynamic duo as they explore questions such as: What options are available to you when tac...

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Join Michael Troyer and Anna Steinfest in this insightful episode as they delve into the labyrinth of procrastination and unveil five effective hacks to conquer it. Procrastination, often a silent adversary, stealthily sabotages our productivity by luring us away from tasks that demand our attention. However, armed with these hacks, you can emerge victorious in your battle against procrastination.

They explore how tasks, especially ...

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In this exciting episode of Small Business Survival Conversations, join hosts Dr. Michael Troyer and Anna Steinfest as they uncover the often-overlooked secrets to scaling up your business effortlessly. Drawing from years of experience and expertise, they unveil three crucial strategies that are essential for sustainable growth.
Firstly, they delve into the importance of setting a balanced growth pace. Discover how finding the ...

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In this episode of Small Business Survival Conversation, hosts Anna Steinfest and Michael Troyer dive deep into the world of small business support and certification with their esteemed guest, Jessie Leonard. Jessie Leonard, Director of Established Business Program and Services at the Women's Business Development Center (WBDC) in Milwaukee, brings over two decades of experience in diversity practice, administrative manage...

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Join Anna Steinfest and Michael Troyer in the latest Small Business Survival Conversations episode as they unravel the secrets behind delivering a compelling presentation. In this episode, they delve into the "5 Keys to a Better Presentation," equipping small business owners with the essential skills to captivate their audience and leave a lasting impression.

  1. Know Your Audience:
    Discover the power of understanding ...
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Join hosts Anna Steinfest and Michael Troyer in the latest episode of Small Business Survival Conversation, where they delve into the crucial aspects of business preparedness, expectation management, and maintaining a positive outlook. In this insightful discussion, the hosts draw parallels to the meticulous preparation of an attorney entering a courtroom to emphasize the importance of being well-prepared in the business arena.

Alwa...

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January 9, 2024 12 mins

Join hosts Anna Steinfest and Dr. Michael Troyer in this episode as they unveil three game-changing strategies for small business productivity.

  1. Tackle the To-Do List: Learn how to prioritize A, B, and C tasks, allocate time effectively, and avoid quick distractions.
  2. The Rule of Immersion: Turn off distractions, create focused blocks of time for critical tasks, and boost productivity.
  3. Take a Break: Discover the importance of breaks...
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Join hosts Dr. Michael Troyer and Anna Steinfest on Small Business Survival Conversations as they unveil the three essential steps for mastering the art of budgeting. Drawing on their extensive experience, the hosts simplify complex financial concepts and offer practical strategies for small business owners. Whether you're a seasoned entrepreneur or just starting, this episode provides actionable insights to help your business...

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"Join hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations podcast, where we dive deep into the strategies and tools that can make a significant impact on the success of small businesses. From spreading the Customer Relationship Cheer with powerful CRM tools to tuning into valuable customer feedback insights and navigating the art of planning and reflections, we unwrap a gift of know...

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In this episode of "Small Business Survival Conversations," hosts Anna Steinfest and Michael Troyer and a guest, John Opichka, explore essential strategies for protecting your business from cyber threats.

Episode Highlights:

  1. Evaluating Risks: Learn how to assess and prioritize potential cybersecurity risks, such as data hijacking and denial of service attacks, to focus resources effectively.
  2. Crafting a Cybersecurity Plan...
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Join hosts Anna Steinfest and Dr. Michael Troyer in this episode of Small Business Survival as they uncover the key to making captivating pitches. Discover the four essential steps to influence customers, colleagues, and investors. Learn how to strike a balance between emotional appeal and logical persuasion in a concise, straightforward manner.

You'll discover why brevity is crucial in a world of short attention spans. Avoid t...

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Improve Your Productivity Without Working More Hours

Anna Steinfest and Dr. Michael Troyer discuss five key steps small businesses can take to improve their productivity without working more hours. In this episode, you'll learn how to:

  • Take breaks and get more sleep
  • Prioritize for the long run
  • Train your employees well
  • Identify the actions and decisions that will benefit you most in the future
  • Be cautious of your human tendency ...
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In this episode, Michael Troyer and Anna Steinfest share tools and tips on how to delegate effectively. They discuss why delegation is important, how to identify tasks that can be delegated, and how to choose the right people to delegate to. They also provide advice on how to set clear expectations, provide feedback, and let go of control.

Whether you're a new small business owner or a seasoned pro, this episode is for you. Lea...

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