How to Create a Lead Magnet That Attracts the Right Clients

Tired of lead magnets that get downloads but no sales? In this no-fluff episode, we walk through 10 real-world strategies to create lead magnets that actually move the needle—whether you're a roofer, tax pro, or local agency. You’ll learn how to solve real problems, tap into search data, build content that matches the buyer’s journey, and turn one guide into weeks of social fuel. Plus, we break down how to localize for SEO, track what works, and nurture leads without sounding salesy. If you're serious about getting more visibility and more leads—without gimmicks—this one's for you. https://smallbusinessunplugged.com/