Small But Mighty - Marketing Moment

In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape. 

I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints. 

I dive into how these focused cycles ...

In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing. 

Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to marketing, I discuss how we can apply this mindset to our KPIs. Instead of se...

In this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and our company’s name pays tribute to Monkey Island, a park from our childhood.

I share why our purpose is to “Build rich lives together,” and what that really means beyond financial success—richness in r...

In this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months.

Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying true to your values, learning from challenges, and adapting to change. 

We also explore three major trends affecting our industry, from high interest rates and declining marketing budgets...

In this episode of the "Small but Mighty Marketing Moment," I share the life-changing lessons I learned from a decade spent living and working in Montevideo, Uruguay, South America. 

Discover how embracing the art of leisure and redefining success can lead to a more fulfilling and balanced life. Whether you’ve lived overseas or not, I believe these universal truths can reframe your perspective on what it means to...

In this episode of the Small but Mighty Marketing Moment, I take a step back and reflect on how quickly life moves—both personally and professionally.

Whether it’s raising kids or building a business, the moments that shape us often pass by in a blur.

I'll explore the importance of being present, appreciating the small moments, and finding balance between the drive for growth and the joy of the journey. Bec...

In digital marketing you need equal parts hustle, creativity and fresh ideas, but without a good plan, you're sunk. In this episode of the Small but Mighty Marketing Moment, I talk about the power of the "5 P's"—Proper Planning Prevents Poor Performance.

Discover how effective planning can elevate your campaigns, align your team, and instill confidence in your marketing efforts. Whether you're set...

In this episode I dive into a crucial element of marketing success—getting everyone in your organization aligned with your marketing process. The most successful teams are those who ensure that everyone, from top leaders to supporting departments, understand and buy into their marketing approach.

I’ll discuss the importance of clear communication and transparency in articulating your process, breaking down marketing jargon into plai...