Small But Mighty - Marketing Moment
Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams. Music by Sergio Prosvirini From Pixabay
Episodes
In this special episode, I’m sharing why being engaged in our community matters—and how voting is one of the most impactful ways to do that.
From my own experiences volunteering and organizing, I’ve seen firsthand how stepping up strengthens our connections and creates a better future for everyone.
Election Day is tomorrow, November 5th, and I encourage each of you to make your voice heard.
Tune in to h...
In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.
I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.
I dive into how these focused cycles ...
In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing.
Society often pushes us to see things in binaries—either you succeed or you fail—but the reality is far more complex. Drawing parallels to marketing, I discuss how we can apply this mindset to our KPIs. Instead of se...
In this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and our company’s name pays tribute to Monkey Island, a park from our childhood.
I share why our purpose is to “Build rich lives together,” and what that really means beyond financial success—richness in r...
In this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months.
Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying true to your values, learning from challenges, and adapting to change.
We also explore three major trends affecting our industry, from high interest rates and declining marketing budgets...
In this episode of the "Small but Mighty Marketing Moment," I share the life-changing lessons I learned from a decade spent living and working in Montevideo, Uruguay, South America.
Discover how embracing the art of leisure and redefining success can lead to a more fulfilling and balanced life. Whether you’ve lived overseas or not, I believe these universal truths can reframe your perspective on what it means to...
In this episode of the Small but Mighty Marketing Moment, I take a step back and reflect on how quickly life moves—both personally and professionally.
Whether it’s raising kids or building a business, the moments that shape us often pass by in a blur.
I'll explore the importance of being present, appreciating the small moments, and finding balance between the drive for growth and the joy of the journey. Bec...
In digital marketing you need equal parts hustle, creativity and fresh ideas, but without a good plan, you're sunk. In this episode of the Small but Mighty Marketing Moment, I talk about the power of the "5 P's"—Proper Planning Prevents Poor Performance.
Discover how effective planning can elevate your campaigns, align your team, and instill confidence in your marketing efforts. Whether you're set...
Is your data driving decisions or derailing them? 🌟
The right data can fuel your marketing like nothing else—but only if it's clean, accurate, and everyone’s on the same page.
In this episode, I share how to get your whole team seeing the same numbers and asking the right questions. Tune in to make your data your secret weapon.
#MarketingTips #DataDrivenSuccess #Teamwork
In this episode I dive into a crucial element of marketing success—getting everyone in your organization aligned with your marketing process. The most successful teams are those who ensure that everyone, from top leaders to supporting departments, understand and buy into their marketing approach.
I’ll discuss the importance of clear communication and transparency in articulating your process, breaking down marketing jargon into plai...
My daughter is taking a gap year to hit the road with her dog and live the "Van Life." 6 months of upgrading an ambulance and a reminder to support our children's dream even when they may be defying convention.
Our role as parents is to protect and empower.
Saying yes all of the time leads to building habits and expectations that become difficult to uphold. Today we're talking about strategies to say no, align on plans, and keep expectations in place.
Radical candor in small but mighty marketing teams; breaking down the four communication styles and specific marketing examples.
The business never ensured that they had administrative access to their Google Ad accounts..... a cautionary tale.
Discussing the questions to ask to help manage stakeholder expectations and establish what you can influence within the situation.
We hit 70% of our KPIs, BUT, here's what we learned about our product, our customers, our platform, our strategy and ROI, etc.
Build learning organizations, where business insights are valued as much as the KPIs.
Hey leaders, we need to be out and volunteering in our communities. It is super rewarding. Hear where I volunteer my time, how I chose my cause and how much of a blessing it has been for me.
Stop jumping from one set of strategies or tactics to another too quickly. Do fewer things, manage expectations, quality over quantity.
Leaders of small but mighty marketing teams should think about creating an environment of psychological safety and gratitude to encourage team engagement. Gritty teams and leaders are winning teams and leaders.
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