S1, E89: SLCScoop - Dylan, Chris, and Jordan

Three creative minds, one viral Instagram account, and the unexpected story of how they became NBA YoungBoy's go-to content team in Utah. The SLC Scoop founders—Chris, Dylan, and Jordan—reveal the spontaneous beginnings of what's become Salt Lake City's most talked-about social media presence.

What started as a creative outlet for Chris, who was preparing for fatherhood, evolved into a digital phenomenon capturing everything from breaking local news to behind-the-scenes moments with some of music's biggest names. The trio shares how their complementary skills—Chris as the creative genius behind the lens, Dylan managing business relationships, and Jordan as the recognizable on-camera personality—created the perfect formula for success in Utah's growing digital landscape.

The conversation takes us into their relationship with NBA YoungBoy, detailing how their "run-and-gun" filming style perfectly matched his spontaneous approach to creating content. From shooting at Maverick gas stations to random houses in the woods, they've turned Utah into their creative playground. The recent presidential pardon of YoungBoy opens new possibilities for their collaborative work that extends beyond state lines.

Beyond celebrity connections, the SLC Scoop team discusses the surreal experience of seeing their brand recognized everywhere they go—their content has become Utah's version of "World Star!" as people capture viral moments. They share plans to expand beyond news coverage into consistent content segments and merchandise that reflects their rebellious brand identity.

Throughout their journey, they've discovered the power of networking in Utah's surprisingly collaborative environment, building relationships with entrepreneurs and established business figures who provide mentorship. Their ultimate vision extends beyond content creation to community building and giving back to the place that's embraced them so enthusiastically.

Follow SLC Scoop on Instagram to witness how they continue transforming chaos into community through their uniquely Utah lens. They're just getting started.

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Join Erik as he supports Fork Cancer, a night of food, drinks, and live music—all for a great cause. Grab your tickets at utah.acscanforkcancer.org and enter Erik Nilsson to help him hit his $12,000 fundraising goal!

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Episode Transcript

Speaker 1 (00:00):
If we have the same mindset, the same vision and we
can execute together, I think itcould be a good opportunity.

Speaker 2 (00:06):
But yeah, the question I've wanted to ask all
the time, and ever since, istell me the story of Youngboy
and how that all came to be.

Speaker 3 (00:12):
Yeah, no, utah is pretty much like our playground.
Chris is like the creative artside of everything, dylan is
like business and relationships,and then I'm like the on-camera
kind of stuff like business andrelationships, and then I'm
like the on-camera kind of stuff.

Speaker 1 (00:26):
I think, realistically, our main focus of
direction, moving forward, isjust not only master like the
news, but try to bring moreconsistent segments.
I guess you could call them tosay like I feel like scoop's
giving us the opportunity tohave a relationship with all
these people.

Speaker 3 (00:40):
If you're gonna be the biggest, you know it comes
with a lot of stuff and it'slike I don't know like we know a
lot of people out here andthat's the crazy part how Utah
is so small Like you just knoweverybody eventually.

Speaker 2 (00:52):
Small Lake City baby.
What is up everybody andwelcome back to another episode
of the Small Lake City podcast.
I'm your host, eric Nilsen.
This week, we're sitting downwith the team behind one of the
most followed and most talkedabout accounts in Salt Lake City
right now SLC Scoop.
If you live in Utah and have anInstagram account, you've
probably seen their posts pop upon your feed, from breaking

(01:13):
local news, viral videos, crimeupdates and, honestly, some of
the best behind the scenes.
Look at what's really going onin the city.
We talk about how they built apage, the balance between the
serious and fun nature of theaccount, the people they've been
able to meet and everything inbetween.
This one was a really fun lookto get a peek behind the curtain
of a page that's become a dailyscroll for so many of us in the

(01:35):
area.
So the four of us are in thisconversation.
Dylan is the man behind a lotof business operations, chris is
the creative genius behind thelens and Dylan is the face that
you probably see the most in allof the posts.
So let's jump into it.
This is one you're all going toenjoy, and I'll see you on the
other side.
For real, though, I got.
I remember the first time Iever had a mic in my face and it

(01:57):
was like so nerve wracking andbeing like all right, here we go
.
So I recently started I callthem like the vault episodes,
where I just go back on oldepisodes and re-release them
because a lot of people haven'tbeen there from the beginning,
right, and I've never read,listened to any of them, but
I'll like hear the first littlebit.
As I'm editing in the new intro, I'm like, oh, like, sat
lightly, cringe, we've learned alot, but we'll, we'll take

(02:20):
whatever we can get.
But then you just get to apoint where you're like all
right, cool, here's a mic on myface, it doesn't matter, right?
Oh, um, yeah, we can just getstarted, I guess.
Cool because, yeah, usually Ihave to like warm up people and
we've been sitting in chat for aminute.
But the skew boy we have chris,jordan and dylan, who I mean
it's been wild to see, like frommy perspective.

(02:40):
Because, like when I firststarted the podcast, I kind of
like when I created theInstagram, I was like all right,
let's just go find bigfollowings, things a lot of
mutual people are following,even if I didn't know much about
them and get going and likeScoop was one of those and it's
so funny because, like being akid who grew up on the east side
, like went to east high school,went to the U, and like now I
live like, I guess, technicallyon the west side because my west

(03:02):
is in my address, but thenalways seeing like everything
that you guys post and just likethe, the chaos, and just like I
mean how funny it all is, hasalways been a wild ride.
So as soon as they got to apoint I was like and then also
like with like the young boystuff and I mean even seeing
like Jordan's like phase stuff,because like I I mean I'm a big
gamer, especially like 2010s,like one of my favorite

(03:24):
streamers of all time was NateHill and like big Fortnite guy,
and so it was just so funny tosee like there's a post that you
did recently where you werewith oh my God, I can't think of
his name it was Swag, yeah, andI was like how do these things
come together?
And like so it's like not onlydid I get exposed to you guys,
but then it's like oh, oh, bythe way, here's this young boy
stuff, here's what Bijan told me, here's this.

(03:46):
I'm like how is this allhappening and how it all came
together?
So, as the more time went by,it was like cheese or a good,
fine wine, like it aged myperspective and had enough that
I knew more to talk about,whereas if I would have talked
to you from the beginning, itwould have been like oh so you
have an Instagram page.
Tell me about it.
Just not as not as exciting.
But I mean, how did you guysget to like what started all of

(04:07):
this said, did you guys know?
You guys know each other fromthe beginning, or how did you
get introduced?

Speaker 1 (04:11):
yeah, I mean chris and I've known each other what
16 years.
Um, yeah, we've been friendsfor a really long time.
We've always kind of donecreative stuff together, um,
just throughout the time,whether it be photos, videos,
whatever the guys and kind ofgrowing into that chris was, you
know, had some life changeshappen.

(04:32):
He's about to be a dad and he'slike I'm gonna be home a lot
more.
You know, I wanted to, I wantto do something, I want to
create something, and I wasactually out of the state at the
time.
I was living in florida oh dear.
so he kind of called me with theidea and you know, asked me if
I wanted to be a part of it withhim and kind of see what we
could do with it and honestlykind of started out as like I
guess, a joke, like a lot oftrial and error of course, but

(04:55):
like the beginning of it I feellike was pretty funny, just
because, like we didn't, wedidn't have expectations you
know, and did you have like anidea of what you wanted to do or
what you wanted to become?

Speaker 2 (05:05):
or is it mostly like we'll just start something and
see where it goes from there?

Speaker 1 (05:09):
more of that.
Yeah, I feel like the, the usergenerated stuff was like once
that started to kind of flow.
I news wasn't really like whatwe were, I feel like, focused on
right out the gate, yeah, butit was just more of being able
to offer more exposure.
But like, yeah, just as fast asit grew it just didn't make any
sense to either one of us.

Speaker 2 (05:28):
It kind of caught us both off guard yeah, I mean, and
it's like and it's never anintentional thing when done,
right, because, like the people,they're like oh, I just really
want to have a big social mediafollowing, so I'm going to start
this and have it do something.
Well, because usually, I mean,you can smell authenticity from
a mile away, right, but it's thepeople.
It's like hey, like, we'vecreated stuff, I want to create
stuff.
Also, I have a baby on the wayand I need to pay for stuff.

(05:51):
Yeah, so let's figure out a wayto make cool things, but then
align that with what peoplewould want and then, like, once
those two things come in line,then that's when everything
starts to take off 100.
So how did you guys meetoriginally and like what?
I'm just curious, like whatstarted the creative side of
things?
Even just thinking about, Imean, 16 years ago rough math,
2009, actually, that's not roughmath.
That is bad, yeah, uh.
But like, that's not the timewhen people were creating things

(06:16):
like to like to say, I'm goingto go shoot video and edit it,
or take photo, photo and edit it.
I mean, you don't really havean iphone, then you have to be
pretty intentional about it,right, but like what?
What kind of stuff were youdoing, I mean, and what kind of
started that creative orscratching that creative itch?

Speaker 1 (06:29):
I think it was more later yeah, um, it was football.

Speaker 3 (06:35):
First we played football together, yeah, and
then I think we ended up goingto school together in high
school and then, uh, that inhigh school, that's when I
started like photography okaythat was like 2015 what got you
into photography?
Uh, just like music, I guess Iwanted, I wanted to do music,

(06:55):
but uh, yeah, I had to findsomething like a way into it,
and I think photography was theeasiest way yeah, because I mean
it's like everybody.

Speaker 2 (07:04):
There's a lot of people especially at that age,
like I mean, when I think oflike the times in my life I was
most active and following musicand like I guess like related to
the music was during that time,because I mean, call it
adolescence, call it growing upand right, you grab onto
something to relate to and for alot of people it's music and so
people want to get involvedwith it.
But it's kind of like they feellike they either have to go be

(07:24):
rapper, musician, something, butinstead you're like hey, like
someone's taking these pictures,we like someone's shooting this
video, we like yeah, and somany people aren't thinking that
way that they get kind of hungup and you're like, hey, like I
I'm not doing this yet, but Iknow if I can get good at this
doing this thing that I can havean opportunity for right, then
eventually we can bridge thatgap yeah, no, and uh, I was

(07:45):
doing the the newsroom in in uhin high school.
Yeah, yeah, you know what youknow the newsroom yeah like I
think I made a video orsomething for them, but but it's
like those things that I meanfrom my perspective in high
school and I would see peopledoing that be like I'll never
want to do that, like that'sdumb, but that that that gives
you access to all the cameras.

Speaker 3 (08:04):
If you get into the newsroom like, you have all the
access to the big cameras yeah,and you have access, you have
all the subscriptions to all thevideo editing.
Yeah, yeah, so that's like themain reason like you should go
into it if you want to likelearn editing.

Speaker 2 (08:18):
Um, but yeah, because sometimes you just need a
reason to be able to editsomething, because like to be
able to like oh cool, like thismight not be the my top choice
and what I want to work on, butI'm at least getting like at
bats and get reps in what I needto be doing.
So then, when I can it's notlike young boy knocks on your
door it's like, hey, like I needa music.
You're like, fuck, I gottafigure something out real quick.
But instead you're like oh yeah, like check this out.

(08:39):
It's like but right, so whatpoint did uh mr jordan join this
?
The picture?

Speaker 3 (08:46):
um, yeah, it's been.
It's been about a year and somelike a month maybe.
I think it was like april oflast year.
It's june 1st, yeah.
So, like april of last year,dylan gave me a call, um, or
actually reached out to me,because we'd always been like
following each other and like itwas like a mutual respect thing
, but we had never done anything.
Um, and then it was it was likeapril of last year he sent me a

(09:10):
dm.
He's like hey, we're working onsome stuff we really want you
to get involved, like can I giveyou a call?
And so it just took one phonecall and I was like, oh, yeah,
yeah, absolutely yeah, because Iknow your background is
interesting very um

Speaker 2 (09:23):
very from mean gaming and YouTube and Twitch to I
mean everything that you'redoing now.
I mean hyper-localized contentin Salt Lake, but I mean what
started your what's calledinternet exposure, or I mean
just social media presence ingeneral.

Speaker 3 (09:37):
I was.
It was my freshman year.
So ninth grade summer of ninthgrade, I've always been a gamer.
That's always been a gamer.
That's always in my background,from nintendo 64, gamecube,
playstation 2 we like everything.
That's always been my thing, um, but it was in ninth grade.
Um, summer was right around thecorner.
I was a teacher's assistant fora gym teacher.

(10:00):
So you're doing nothing, yeah,the last few weeks of school, um
, and I was very in love with uhcall of duty at the time, and
so I found the streamer.
Um, he was streaming everysingle day while I was in that
ta class.
While they're out doing stuff,I would just sit and watch his
twitch stream and slowly throughthat, I was like, oh, this is
cool.

(10:21):
And just through random events,meeting people in call of Duty
ended up becoming friends withthe streamer that I'd been
watching for a month.
Who was it?
His name's GreenGoblinHD.
He doesn't do anything anymore,but he was really big during
like Modern Warfare 3 in 2011.

Speaker 1 (10:36):
Oh Peak Era.

Speaker 3 (10:37):
Peak Era when everybody was really playing.
But yeah, so through randomevents became friends that were
friends with him, then movedinto that group and then we
started randomly meeting peoplejust through, like twitter and
youtube and stuff like that,that were on the grind, yeah, um
, and then they just convincedme to start start doing youtube

(10:58):
myself and I was like, okay, soI started in like 20.
I really started in like 2015.

Speaker 2 (11:03):
Okay, right after I graduated because it was like
good timing too.
Yes, because, like everybody, Imean I.
So for context, when I look atmy streaming platform or like
media I consume, twitch isprobably like number one or two.
Like I watch a lot of Twitch.
I fall asleep to Twitch.
If I'm walking running on atreadmill, it's usually to
Twitch, and so, and like justthe way my brain works, I like
just see trends and see howthings are happening and you

(11:24):
think about like that area oflike the I mean obviously, like
I mean phase started from, uh, Imean Black Ops 2 and kind of
like that.
Yeah, and then then you havethe people who kind of started
to hit their stride.
Then, like I mean the NickMerckx's, the Ninja's, the Tim
the Tapman's, those sort ofpeople, and so it's nice to have
kind of like your ducks in arow to execute at that time and

(11:44):
have that exposure when it did.

Speaker 3 (11:46):
Absolutely it was crazy too because, like I went
from being going to gamingevents like 2014, 16, 17, like
being fans of all these peoplethat I was around, and then,
just through consistent postingand growth and everything like
that and like our little friendgroup growing, I became friends
with the people that I was a fanof.
Yeah, so it's like it's such awild, full source also such a
crazy like moment.

(12:08):
It's like now I can honestlysay that there's like people in
phase clan that I'm like friendswith or that have been in phase
clan that I'm like friends withand like you know, 13 year old,
14 year old, me would befreaking out.
You know what I'm saying.
So it is.
It is a very.

Speaker 2 (12:21):
My journey has very, very different than I think a
lot of people's Well it seemslike there've been some friends
that have remained prettyconsistent, cause, I mean,
you've posted stuffsemi-recently, like on swag,
yeah, and so it's gotta be coolto like, I mean, have these
people that you had?
I mean, these experiences withthat were I mean great,
especially going from oh shit,I'm in meeting up, playing
together, getting in lobbiestogether, yeah, like, and then

(12:46):
you can still have those friendstoday, even though you're not
maybe like focusing in the sameway, but yeah, it's crazy
because, like Swag specifically,I met him in a random call of
duty modern war for three lobby.

Speaker 3 (12:56):
That's how we became friends is.
He was going for like three orfour of the people that were
doing the same thing.
He ended up on our team and oneof the people knew who he was.
He probably had 200 subscriberson YouTube, like at this moment
, and so we were, you know,chatting about that.
And then we brought him intothe group and then we just it
was just one of those naturalthings where we were just

(13:16):
everybody was on just going fornukes and playing Call of Duty,
how you are in your 16, 17, youknow.
And then it just blossomed, likewe started incorporating more
people.
It grew, we'd go to gamingevents together, like we'd all
split hotel rooms, like it was.
It became like a whole, likewhole thing, and those people
are like that group of friends,like they will be at my wedding,

(13:36):
like that's the type of likefriendships that I've built.
And then, like with swag, we'vebeen friends, like I said,
since we were 15.
We're he's 29 and 28, um, butyeah, I go out there.
He lives in la, he's been therefor the last five years and I
go out there at least once oncea year to go visit them and hang
out with them, and I was therefor an entire month.

Speaker 2 (13:54):
They're all still living.
The was a nuke squad.

Speaker 3 (13:56):
Yeah, yeah, they all live together, yeah because
that's when I got.

Speaker 2 (13:59):
When I started following him, was, I mean, like
war zone yeah, 2020.

Speaker 3 (14:04):
When everybody's inside, there's nothing else to
do oh, yeah, but like I lovethat.

Speaker 2 (14:07):
Like the gaming relationship with people is such
a unique one.
Yes, like, for example, one ofmy friends and his little
brother, uh zach, and braxtonhuntsman I it was when I was
still living in seattle, likeseven years ago now, and playing
a shit ton of fortnite, and allof a sudden, one friend's like,
oh, like, hey, we're gonna hopin this game, like come join,
like all right, like that, orwhatever, and I, like it's one

(14:29):
of those like oh, we know all ofthe same people.
I don't know how we've met,haven't met yet but we probably
played for like a year and ahalf, like multiple times a week
, and then the first time I eversaw him was when he brought his
first daughter home from thehospital, and so I was like, hey
, like what?
Uh, like that we drop in, uh,but, and like I've probably seen
him in person, probably likeless than 15 times, but like the

(14:50):
amount of like hours we've seenthat playing like yeah, like
when I get married, like yeah,would be in my wedding
absolutely, and so it's thosepeople that, yeah, it's so fun.
So so you get connected, theseguys.
And it sounds like uh dylanreached out and said hey, like
we see what you're doing, wethink there's some opportunity,
because were you, because youwere, were you raised in
california no, I'm born andraised here in utah.

Speaker 3 (15:11):
Yeah, like born and raised right.

Speaker 2 (15:13):
So so how, like yeah, how did you initially get
turned on to them?
Like I'm just curious, how,like all of the steps that go
towards these like pathscrossing, I think?

Speaker 3 (15:21):
I think dylan followed me first, like it
wasn't even ssc scoop.
It had nothing to do with scoop.
I think it was just dylan yeahand then I always observe, like,
who follows me?
I'm super like particular who Iinteract with and I saw a ton
of people because you, you guys,went to cop copper, copper,
yeah, I went to west jordan.
I'm gonna copper hills.
They're like just rivalsbecause they're both in west

(15:42):
jordan, so there's just therivalry there.
So.
But I saw a ton of people thatI know follow him.
So I'm like, oh, like he's justa mutual with a bunch of people
, so I just followed um, andthen he started posting a bit
more about scoop and I'm likewhat, what is this?
And so I just I just observedfrom the outside and then I know
I think his perspective isprobably a little bit different
on how, because he came to me Ididn't know.

(16:02):
Then they came to me.

Speaker 2 (16:03):
Yes, I mean, like, during that time, what were you
saying?
Like how did that?
Because, like, to get to apoint where I mean, especially
if you've had something you'reworking on either alone or with
some other people, the thoughtof bringing someone else in
right is a like that's aconversation.
Because, I mean, we all canprobably spit off.
Like five to ten people in ourlives are like oh, I started the
business with this person.
A year later, I either boughtthem out or they fucked it up.
Yep, um, and so like to be sointentional about again, like

(16:24):
you guys have this baby you'vebeen creating and they're like
all right, like let's bringsomeone into the fold.
And this is why, like, what wasyour thought process behind
that?

Speaker 1 (16:32):
I mean realistically, I feel like I have a.
I like to say I have a prettygood judge of character.
So I feel like for me, I waskind of observing what jordan
was already doing.
Um, I watched a lot of stuffthat he was doing.

Speaker 2 (16:44):
Because you were putting out content like a lot
of content.
Oh yeah, okay, yes, yeah, yeah.

Speaker 1 (16:48):
And I was seeing and at the time I don't have TikTok
anymore, but when I did I wasseeing a lot of his stuff on
TikTok and so that transitionedinto me kind of having a
conversation with Chris.
I'm like, hey, like I thinkthis dude would would do really
well if we brought him to scoopand like just amplified his
content, like he's already doingreally well.
Like we just need to findpeople we want to grow with,
yeah, and where it'd be mutuallybeneficial for both parties.

(17:09):
And so we had that conversation.
We kind of let that sink in.

Speaker 2 (17:14):
We didn't really make any immediate moves, we
continued to watch stuff, wecontinued to have conversations
about it so you guys are likemessaging this entire, so it's
not just like this random dm tobe like we would like to invite
you to be part of the full himand I, yeah, so Chris and I were
more of discussing it, like isthis the right mood, like should
we do this?

Speaker 1 (17:32):
And then I kind of just told Chris like, hey, I
think we, you know, at least geton a call with him, let's,
let's just fill them out, let'ssee if we don't say no, okay, no
.
And so we, we, we talked aboutthat and I was like you know
what, screw it, I'm just gonnareach out to him.
And so we had a goodconversation and I think, like
everything just aligned, like Ithink that's what made it such a
healthy way to bring him on andtransition over, just because,

(17:53):
like we, we kind of picked eachother's brains.
I'm like, okay, what are yourgoals, what are your intentions,
what are what are you trying todo a year from now?
Like, what is it that you'retrying to execute in Salt Lake,
you know, and a lot of our ideasaligned.
So it was like, okay, cool,well, if we have the same
mindset, the same vision and wecan execute together, I think it
could be a good opportunity.
And then, as soon as we broughtJordan on, like after we had

(18:16):
that conversation, it just madesense.
You know, we, we met up withthem, everybody connected really
well and then it was just likeokay, how do we get things
moving, you know, like, how dowe make this beneficial for both
of us, to where now we canreally push this?

Speaker 2 (18:28):
yeah, because it's like when you bring someone on,
I mean especially such a smallscale, it was like I mean
essentially three of you plussome other people to jump in and
help every now and then, right,like, adding someone can either
I mean essentially like I'mjust using easy numbers like
increase your output or whateveryou're 50%, or they can make
you have to do their shit allover again and take from what
you're going to do, right, andso to have someone where.
But then there's also like youcan't have three of the same

(18:50):
people trying to do differentthings 100% and so have, like,
where people actually can dothings.
But then also the good thingabout Scoop and all of you is
you all don't want to say all inon Scoop because that's the
biggest, what seems to be thebiggest priority for you guys,
but you also have your variousthings that you do personally as
well.
Right, like it's always funnyto see all of your guys' stories

(19:11):
lined up on the feed.
I'm like, all right, buckle up,you got some shit to watch.
Next thing, I know I'm liketapping wearing a ski mask.
Wearing a ski mask, oh, um.
But yeah, the question I'vewanted to ask all the time, and
ever since is tell me the storyof young boy and how that all

(19:32):
came to be, because it's I mean,if you're not from here,
because, again, if you followedscoop for enough, you're like,
okay, like I see this shithappening, but like, sure, like
in utah of all places, but yeah,talking through how it all came
together, which is which is topreface with, it's got to be
pretty fucking cool to go backto your like high school self
and say, hey, I want to get intomusic, I'm gonna get into
photography, videography, andthen all of a sudden, yeah,

(19:52):
arguably one of the mostrelevant rappers in the last few
years is like, hey, I need somehelp yeah, no, I think, uh, we
just got lucky, and, and withpost malone, we got lucky with
post malone too.

Speaker 3 (20:02):
But yeah, we've just known him, we've known him and
he's just been our friend eversince because you guys shoot
essentially like most, if notall, of his music videos yeah,
no, he, he has a.
He has a way with like musicvideos.
But yeah, we're, we're prettymuch like on call for like music
videos out here, but, um, everynow and then he has other

(20:26):
cameramen out here.

Speaker 2 (20:29):
And what's it like walking onto a young boy music
video scene.

Speaker 3 (20:34):
It's more like random .

Speaker 2 (20:37):
Like people randomly boxing and the random shit.

Speaker 3 (20:40):
I mean, it's really like a run-and-gun shoot.
Do you know what a run-and-gunshoot is?

Speaker 2 (20:45):
Yes, but explain it.

Speaker 3 (20:47):
It's pretty much just like on the spot, wherever
you're at, let's just do a musicvideo.
Yeah, you got to like reallythink about the setting too In
like a short period of time.
But it's fun though.
Wherever we're at, we justshoot a music video.

Speaker 2 (21:03):
Yeah, Maverick gas stations and random houses in
the woods you know it's like Ican't imagine being the camera
guy for that work because, likeit's one thing to be, like all
right, here's a shoot, here'swhere we're doing it,
everything's all prepped, we gotthe light all red out.

Speaker 3 (21:16):
Like here we go, compared to like hey, I'm gonna
light up backwoods play somemusic and three, two, one gal
yeah, no, utah is pretty muchlike our playground what about
you, dylan, anything to add oranything that you saw from that?

Speaker 2 (21:33):
I mean just experience of Howard got it
because, like, how did he end uphere, of all?

Speaker 1 (21:37):
places background.
I think of just childhood, likehaving family and relatives and
good people around him growingup out here.

Speaker 2 (21:44):
I don't know that you know your family here yeah,
traveling back and forth.

Speaker 1 (21:47):
I think that's what and I mean Utah, I feel like is
just a natural like as a drawingeffect.
You know what I mean.
Like what's crazy actually iswhere.
So nba young boys from batonrouge, louisiana I, I spent a
summer in baton rouge, louisianadoing door-to-door when I was
like 19, so I, I know what batonrouge is like, you know.
So it's like coming from thereto here, like it's.

(22:08):
It's a, you know, it's a bigdraw effect.
I feel like there's a lot ofstuff to do.
Like utah is relatively verysafe.
You know what I mean.
That's like I feel like that'sanother huge thing, but like
kind of bouncing off what Chriswas saying is like because of
his way of shooting music videos, it's very run and gun.
I feel like that's what kind ofshows like showcases Chris's

(22:28):
talent, just because, likethere's a lot of people in the
industry that spend 30, 40, 50,100, 000, you know, on music
videos and it's like how yousaid, it's like production,
everything's set there's,there's a way of doing things,
and so it's like of course, it'sgoing to be good, everything's
played out.
Yeah, where, like when chrisshoots, because it's run and gun
, you kind of have to just rollwith it and then make it badass

(22:51):
on your own, whether that beediting or however you showcase
the shots like.
I feel like that's what kind ofmakes it a little bit different
compared to what a lot of othercameramen do and just feels
more authentic.

Speaker 2 (23:02):
Yeah, because, again, like, anybody can be a studio,
have wardrobe, have everythinggoing, be like all right, play
right.
But to be like I'm literallyjust following him around
waiting for or just recordingthings that I will use at some
point, just b-roll and like,because it's like because people
think recording things that Iwill use at some point, just
b-roll and like because it'slike because people think
recording content and I will dieon this hill.
It's like, oh, via shootingcontent, recording content,
creating content that's easy,just have a camera.
I'm like listen yeah no, evenjust like the thought of like

(23:24):
b-roll, of just seeing peoplesitting time, like all right,
pull a camera and start filming,like oh, they're doing this
cool.
Like oh, here's a backdrop, andthe next thing you know you're
editing a video and you're likeshit, I need a 15 minute or not
15 minute, 15 second clip.
You're like, oh, this one worksperfect, or this one does that
Right, and then try to have likea narrative around it, like
that takes skill.
But to be able to again like goin intentionally, have a script
, have a narrative, have acreative vision and go do that,
like don't get me wrong.

(23:45):
Like that's hard too, tyler,and being a good like lyricist,
right, two very different things.
Both are respectable, but atthe end of the day, like seeing
someone drop like a, like alittle Dickie or juice world
flow, I'm being like God damn,like that was just all right off
of the head.
It's just, it's a different, inmy personal opinion, a

(24:05):
different age to scratch Right.
So, and then now I I'll never.
I was sitting on the toilet, inall honesty, and I scroll and
I'm like, and President Trumppardons, young boy, I was like
that's you Like all right, likecool, sure like, yeah, he's out
Because he was on house arrest,while you guys have yeah here up

(24:25):
north, which is how you guysgot into film.
I mean, how does that changeyour guys' relationship with him
?
Or, like, just shooting morecontent or maybe less content
because he can go more places?
I don't know, we're no idea yetbecause it's so recent.

Speaker 3 (24:42):
What was the question I?

Speaker 2 (24:44):
would ever say I mean , does that change anything from
him of being like, okay, listen, I can do more now, or like I
don't have to focus on otherlegal stuff?
Does that change the way thatyou think about?
I mean filming for him andcreating content?

Speaker 3 (25:02):
It's more.
It's not in the house anymore,so we could do whatever we want.

Speaker 2 (25:07):
Yeah, thank God, a little bit more creative freedom
.

Speaker 3 (25:10):
Yeah, it's still like more run and gun, but it's like
we're not restrained to thehouse, like we could go
somewhere, but we're not doinganything crazy yet.

Speaker 2 (25:21):
Just still on call, waiting for that crazy shot.

Speaker 3 (25:24):
Yeah, no, I'm waiting to leave Utah with them.
So, yeah, it's got to be niceto run and gun in a PGA.
Yeah, yeah, yeah.
No, I think we've used most ofutah.
We haven't really gone outsideto like all of utah, but, um,
yeah, once we're out of utah, Ithink that's when it'll get more

(25:46):
fun yeah, at least for me, butfor him I bet it feels good to
be outside.

Speaker 2 (25:51):
It's's not how to have like like just mental
bandwidth Cause like again hehas to deal with all this and
then have it go away Like cool.
I've presented my brain back todo things that I want to do.

Speaker 3 (26:02):
No, he he's.
He's a normal guy too, so it'slike he's got his own stuff
going on too, besides music.
So it's I.
I find it impressive how hebalances all, all of it, so 100.

Speaker 2 (26:19):
So yeah, it's cool, but yeah it'd be nice to have a
little bit more freedom then howcan we use the same stuff over
again then make it feel freshand new?

Speaker 3 (26:29):
yeah, yeah.

Speaker 2 (26:31):
No, I know he's having a good time right now oh,
I would be too if I just uhpardoned and don't have to worry
about that going to jailanymore.
That's, that's a nice.
I don't know that feeling, butI I can imagine it doesn't suck.
But then I mean, also on thesame topic of like post malone,
I mean, how did that?
I mean, did I mean which onecame first, did like all the
young boy stuff where he, likepost, can see that be like, oh
there's these guys that canshoot, let's go reach out to

(26:53):
them, or was that before all theYoungboy stuff?

Speaker 3 (26:56):
Post Malone.
I think Post Malone came aroundthe same time, but I'm not
really too sure.

Speaker 1 (27:04):
Yeah, I don't remember what year he moved here
.

Speaker 3 (27:07):
Probably like a year before that, before Youngboy
came.

Speaker 2 (27:11):
What stuff have you worked on with that Post Malone?

Speaker 1 (27:16):
We haven't worked with nothing okay yeah, um, yeah
, our friend, yeah right yeah,our friends, uh galanson's oh,
yeah, they he shops there.

Speaker 2 (27:25):
So that sounds right that tracks because he's also
like the nicest guy in the world, like he.
Uh, I walked into edison oneday, as I do, and I I was kind
of looking at my phone going upto the bar.
I was like oh shit, plus more.
Like all right, cool.
And I'm like guys, I don't liketo be that person Like oh my
God, you know.
But so I go sit down at the barand just kind of like just

(27:46):
watching it all happen, becauseI mean he has his bodyguards
there's like oh my God, I'm sofucking drunk, but like people
will go up to him and he's likeoh of course I'll take a picture
Like he loves it here, which isso fun to see someone embrace
him Like I've never.
Like I've heard a couple ofthings on interviews with him
about it, but one day I'll beable to talk to him and get the

(28:09):
full scoop for sure.
Um, but yeah, so there's allthat.
What else to go ask about?
I still phase.
I felt that.
But I mean, yeah, so you setout to create this thing and I
guess I, going back to thereason chris wanted to do this
is he has, I mean, baby in theway I wanted to do it.
So it's got to be fun to seelike cool, you've created this,
we've done this thing.
We're still doing stuff yeah um,I mean what's been your

(28:29):
favorite part, or all of yourguys favorite part along the way
, and what like gives you mostenergy moving forward?

Speaker 3 (28:34):
I don't know, I got it, I got it.
You think on that one, youthink on that one, um, I think I
, what I've over the last year,like being really involved, um,
just because, um, what I kind ofdo, like I've you, you were
saying earlier, we all kind ofdo different things.
Like chris is like the creative, uh art side of everything,
dylan is like business andrelationships, and then I'm like

(28:56):
the on-camera kind of stuff, um, but my, I think the biggest
thing I've noticed over the lastyear is just like the
recognition, like the how muchpeople love scoop out and about.
Like I'll do, um, I actuallyfilmed a like a street interview
style video a couple weeks agoand I had a hoodie that says SLC
, scoop on it, seeing it inperson.

(29:33):
You can see the numbers onlineand you can track all that stuff
.
The reaction to that frompeople just out and about that
is one of the craziest things.
I called him the day after Ifilmed that video.
I was like dude, I haven't beenlike out outside since.

(29:55):
Like you hit a hundred thousandon the Instagram and like
starting to kind of post morevideo footage and content and
stuff like that and so like tosee what it's manifested into in
person, like with everybody inSalt Lake is is insane Like I
think that's honestly become myfavorite thing over the last
year.
Just the reaction to the brandand what we're posting from the

(30:16):
people that, uh, consume it yeah, because, like I, because it's
like it's hard to find peoplethat understand that feeling
yeah of like, because again,like I upload, I mean a lot of
content, a lot of.

Speaker 2 (30:27):
I mean at least in it like a podcast a week and you
see it, you see the numbers, yousee everything.
But that doesn't mean likepeople and faces and how they
found it.
But, then, like, once you startto see that you're like oh shit,
Like it's like there's peoplethat actually like for lack of a
better term like fuck with this, yeah, and like I'll never
forget there was one story he'sactually like my friend now, but

(30:47):
so cause I like also like Ikind of like live in a micro
bubble unintentionally.
I need to be better about itwhere it's like I mean I have a
remote job for my full-time job,working from home, but then I
also spend a ton of time atEdison House Like that's
majority of my social time.
Everybody there knows I have apodcast, but it's kind of just
between these two places.
But then now and then I'll goout with friends and I'll like I
usually I would try to it'syour brand, you like you want to

(31:18):
promote that right.
And then, like I'll neverforget, I was at the closing
night at alibi and I was likejust kind of like overwhelmed
because I mean, if you've everbeen to alibi, it's chaotic and
a lot of people, so I've seenyou get a breath and there's
this girl.
She's pretty drunk and she looks.
She's like you look just likethat guy that has that podcast.
And I was like, oh, I've gottenthat before and I like start to
walk, but she's like wait aminute, Like as you're like oh
no, thank you so much, Like whoa.
But it's like you don'tcontextualize it until someone
like sees that and like that'swhere it becomes like very real

(31:38):
and like I don't have nearly asmuch of like a following or have
a history, is like scoop andeverything, and so it's got to

(31:59):
be a different experience tohave something that I mean you
join, especially to work on withother people yeah, absolutely
so like to see that and see thatmoment for like, oh damn, like
nice move, like I'm glad I didthis, yeah, and I'm super picky
with who I involve myself with.

Speaker 3 (32:12):
Um, I don't really like a lot of other content
creators, just in general, noteven just Utah scene, just in
general.
You know, like I have myselective groups and people that
I social, uh socialize with andlike and I have like
acquaintances.
But yeah, it's like seeing this, what this has become and what
we have plans for in the futureto become like it's already very

(32:33):
tangible, um, what we'd be ableto the future to become like.
It's already very tangible, um,what we'd be able to do.
And it's like it's still justinsane the reaction like it
because it's like I went frombeing oh, you're the utah tiktok
guy to you're the like I seeyou on instagram and then now
it's like oh, you're, you'rescooped, like I suppose he's
like you are scooped likeeverybody.

(32:53):
It's so funny because everybodythinks because these guys don't
this, you're, you're scooped,like as soon as you say you are
scooped like everybody.
It's so funny because everybodythinks because these guys don't
this you're getting, so they'renever on camera.
I'm always the one that's oncamera, so everybody thinks I am
soc scooped and they'll be likebro, like do you run the whole
thing I'm like, I'm mostly justjust a face, like just I just
get on it's got the money maker.

Speaker 2 (33:11):
That's exactly that's .

Speaker 3 (33:12):
That's what I'm for.
These guys are the brains ofthe operation.
This is their baby, but yeah,just the growth of everything in
the last year has been insane,insane.

Speaker 2 (33:24):
Because I've done everything solo up until the
last few months, because it'shard when it's just you, because
you're like, oh cool, I havethese things I want to do, but
no one else is pushing you to doit, or like has some sort of
like hey, you said you do thisby then, like like, did
something happen, like what,like some sort of accountability
, you know?
And going back, I forgot tofinish that story ADHD brain for

(33:50):
you.
So if I work out every morningat Edison and there's a guy I
always saw, but if I, if you seeme at the gym, it's like head
nod at best, like I'm not hereto talk to you, I've like clocks
running, I got shit to do.
And so this guy I always saw, Ialways saw, and so I also work
at edison a lot.
And so I go in and see myfriend maddie and she's like oh,
like there's mike.
Do you know mike?
Like I don't know him, but he,uh, I see him every morning.
She's like mike, come here.

(34:10):
He's like oh, hey, I see you.
Your name's eric, oh, mike.
Well, he's like what do you do?
I'm like oh, I work in tech andhost a podcast.
He's like oh, that's so cool,it's the podcast.
I was like, uh, it's calledsmall lake city.
He's like what.
I was like first off, like whatdo you mean?
One's like to go, let's go oneof two ways, and he's like no
ways.
Like I moved here, found thepodcast, listened to the first
episode, which is of edisonhouse, like george uncharted
cardin, and then joined the nextday.

(34:33):
Yeah, he's like, yeah, I listento the podcast almost every
week.
Like this is how I've gotten toknow the place.
Like thank you so much.
And it was like that was one ofthe first moments.
I was like, oh, like people,like this affects people, and so
now he's a good friend of mine.
He's actually like we had aconversation and I'll ask him if
I can post this before I say itbut like he's just kind of like
I have a good job, I, I makegood money, but I just don't
feel like I'm like that, I'm notfulfilled.

(34:55):
And so I had this conversationlike blah, blah, blah, heart to
heart.
And then there was one day hewas getting ready while I was in
the shower at Edison and Iheard him just talking to this
guy and just getting to know himand just so curious about it
was like he'd need like I wantto do.
So I hit him up, like, hey,listen, I want you to come help.
I need help with like partnersand outreach and just like

(35:17):
scheduling.
Like would you be willing tohelp?
He's like, absolutely.
So that was the second person Ibrought on and that was like my
own doing.
But then in so in December lastyear I got laid off from a job,
which not mad about then nor now, and so I had like a bunch of
time and it was nice becauseagain, like I don't have to
worry about things.
I'm going to just be likeeverything that I put on the
back burner I didn't have timefor.

(35:43):
It's like no excuse now.
And then I accepted a new joband then I was like shit, like
it kind of sucks that I havethis momentum and kind of have
to slow down.
And then this woman named Shanareaches out to me and she's
like hey, I moved back here fromSeattle a few years ago.
I just graduated from the?
U in engineering.
I used to work at bars and doall of these events and I kind
of miss being a part of thecommunity.
Like can I help?
And I was like yeah, like let'sgrab coffee and chat and make
sure like it makes sense, andlike this whole year for me has

(36:06):
been a priority of like buildinga community, bringing people
together.
And so I sit down, like hey,like what do you want it like,
what's your goal?
Like what would you want to do.
And she's like I want to beable to like coordinate events
and make them like happen and doall this like perfect.
So like that is exactly it.
And so it's been fun to see,like if you put out the right
things and the right energy, theright people start to come
along.
And so it's like with you, likeoh cool, like I see them what

(36:28):
they're doing, follow they, seeyou, follow they, like you're
doing follow back and, little bylittle, like hey, yeah, let's
have this happen, because againselected, with people not going
to do everything with everybody,but the right person comes
along, sees the vision one onboard.
I mean that's when fun stuffstarts to happen, right, um, so
yeah, I mean that's cool.
I mean like thinking about, Imean scoop today versus scoop

(36:48):
tomorrow and what are some ofyour guys priorities or what's
on the docket coming up?

Speaker 3 (36:53):
um, I mean if the cameras are showing I mean,
realistically, we have.

Speaker 1 (37:01):
We have a lot of things that we're trying to do.
Um, I think, realistically, ourmain focus of direction, moving
forward, is just trying to notonly master, like, the news
aspect of things but try tobring more consistent segments.
I guess you could call them tosoup, just have something that
people could consistently comeback to besides media.
Like, I think that's we alreadykind of have that under control

(37:24):
, which is, you know, we'resuper grateful for and it gives
us an opportunity to kind oftrial and error a lot of stuff
with the audience as far asmedia goes, how far we can kind
of as crazy as it might soundlike push the boundaries a
little bit, um, but like I thinkthat's our focus now is like
making sure that that'scompletely dialed in to where.
Now that's that's something weyou know we got a black belt in.

(37:45):
We can move on to somethingelse.
We can start executing segments, you know, um, whether it be
just different businesses,highlighting different
businesses, finding niches inutah, just finding something
that we can do on a consistentbasis every week bring people
back for something else besidesmedia.
I mean they're already thereanyways.
You know the traffic.
If the traffic's there, I feellike, if we can deliver
something that people want toconsistently watch, I think that

(38:09):
could kind of change ourdirection as a business too,
doing more in-house production.
I just think that's.
That's a big focus for us.
That and just merchandise.
I think merchandise is super,super important to us.
We.
I feel like it'll be a way forus to kind of connect with our
audience too.
Yeah, um, just because the way,like from my perspective, I
think, scoop is like therebellious, you know, brand,

(38:31):
it's like hated by the news typeof thing.
So it's like with our, with ourtheme of our brand as as itself
, you know, because it's abusiness and a brand are
completely different.
You know two separate things.
So it's like the business thingis developed.
Now it's, you know, our nextproject to tackle is developing
a brand to where we can, youknow, connect with our audience
a little bit more.
And you know, I think seeingsomething like it's it's kind of

(38:55):
like the way I look at it islike being an art.
If you're an artist, you know,listening or hearing your own
song on the radio, you know howcool that is like for me and I
really, like you know, I'mpassionate about clothes,
passionate about creating.
So I think pushing clothing forus would be really cool,
because if I see that out in thewild, you know, that's my shirt
.

Speaker 2 (39:13):
Yeah, I did that.
Yeah, so, which is also similarto like I mean, chris, with
wanting to be, I mean to getinto music, to shoot music, yeah
, and having a way to do it,like you and like this high
school experience, like youcan't do it until you have a
reason to do it right, or elseit's really hard to get started
because if you don't have like a, like a vehicle to to learn and
get those at bats, it's reallyhard to just be like, okay, I'm
gonna go outside and record thistree before, like, yeah,

(39:36):
something like there's a hard to, and so now, like that, you
have a way to work on somethingthat's also a passion and just
have like a blank canvas of likeoh, I have like a goal in this,
I have a brand that I want tocreate in this, but now I
finally have something comparedto start from square one, like
what does this look like and howdo I do that?

Speaker 3 (39:52):
right.
Yeah, no, sslc scoop is alwaysfun.
Um, I think the fun part aboutthe whole thing too is, uh, when
people send us videos and theysay slc scoop, only good deal.
Sometimes they say salt lakescoop, but that's fine too hey,

(40:12):
we'll get it back around.

Speaker 1 (40:14):
The World Star effect .

Speaker 2 (40:16):
Oh yeah, like instead of people saying Fighting in
the Streets like World Star, andI was like I saw Sweet Scoop.

Speaker 3 (40:21):
Hey, scoop, yeah, oh yeah.
And just seeing, like the wholebrand, I designed everything
until like last year we madelike a new logo update.
But as far as that, likeeverything that I've made and
people like, is a good feelingtoo, so it's like I got paid for

(40:48):
that.
Yeah, the like I don't know,like the whole feel to slc scoop
, I'm glad they feel it too, thesame way that I like uh, made
it for you know right because Ihave.

Speaker 2 (41:01):
Let's try to finish that.

Speaker 3 (41:02):
But like I don't know .
Like people used to think thatslc scoop was like a gossip,
yeah more, but it's not.
It's like if you see something,just send it to us see
something, say something yeah,we're not, we're not we're not,
yeah, we're not the cops either.

Speaker 2 (41:19):
So we're not.
Yeah, no need to filter yeah,just make sure, yeah, yeah um,
but that's like a thing too thatI think's interesting, because
like again, like when you'reediting, when you're creating,
when you have an idea of likeagain that brand, look and feel
that you want, for it's coolwhen you see people pick up
exactly what you wanted to putout Right.

(41:40):
So it's fun to be able to haveagain an artist with his
paintbrush or Chris with his, Iguess, adobe Premiere or
something around there.

Speaker 3 (41:48):
Yeah, adobe Photoshop , there you go.

Speaker 2 (41:51):
And like same thing.

Speaker 3 (41:59):
You can have this idea of what you want to do, how
you want to convey it and belike, and someone's like hey, I
like this because I like bingo.
Damn that, even when they hateit too, if they criticize it,
it's okay, it's a lesson, itfeels good too if you're not
failing a little bit, thenyou're doing something wrong
yeah, 100 yeah, and if everybodyloves everything, then you're
also doing something wrong right

Speaker 1 (42:12):
and also like never happens to you, so yeah, I would
say, like a cool thing aboutscoop for me is my favorite part
of scoop, I think, is theopportunity to meet so many new
people in utah, like whether itbe entrepreneurs or, you know,
young people that are hustling,trying to just do cool stuff,
like I feel like scoop's givingus the opportunity to have a

(42:33):
relationship with all thesepeople and, honestly, like it's
got given me the opportunity tomeet a lot of really good people
.
You know, I've come to realizea lot of the successful
entrepreneurs in Utah are veryfriendly and very willing to
help offer, whether it be adviceor any type of guidance.
Whatever the case be Like.

(42:53):
I think that was a struggle forus for a long time was like
lacking direction.
You know we we have the recipebut we didn't know how to cook
it.
You know, for a for a long timewe kind of we're trying to
figure out, like, what we aregoing to do, what direction
we're going to go in, and it'slike having those, those people
at arm's length reach to be ableto be like, hey, you know
you've been successful for xamount of time.

(43:14):
Like what roadblocks did yourun into?
From a successful person's youknow point of view, where do you
see, like things missing fromscoop?
So it's like being able to haveopportunity to get advice and
knowledge from people that have,you know, done a lot more than
all of us.
Yeah, I think that's what'skind of given us a lot of
willpower to push really heavilyto try to make scoop into

(43:35):
something bigger.

Speaker 2 (43:36):
Yeah, because, like that's one thing I've been
grateful for too is like a it'swild, the people you can just dm
and say, hey, I host a podcast,you want to be on a podcast.
Like, yeah, I'm in right, I'mlike all right, like right on,
and like it's fun.
And then I mean people becomefriends and especially like a
lot of other people, like I lovebeing the person to like send
an email to somebody, like, hey,I have this idea, would you be

(43:58):
interested?
and they're like yeah like Ilike I dm'd both the holo zoo
and the aquarium where, so, like, my favorite animal in the
world is a river otter, and so Idm'd them like hey, listen, I
have this idea where we makethis like spin-off, where I pose
to be like an otterchiropractor and I'll come in
and they're like are you surethis one?
Yeah, yeah, here's my likecertification.
Yeah, like it gets me into likethe back, and they're kind of

(44:19):
like, uh, no, like that, I don'teven think we can legally do it
like, all right, just an idearight and so it's those people
like I love being able to havepeople that I can send things to
or like be able to, like wantto collaborate or do something
with right, and they do that butthen also just being able to
learn from so many great peopleI think the collaboration side
of thing is something very, very, very unique to utah,
especially salt lake.
Everyone is willing to help andI've seen that in I mean the

(44:42):
art community, the techcommunity, the food community,
even like the after hours andlike I mean party like slash
rave community, right, andseeing how much people are
willing to support someone, um,especially if someone has a
vision and wants to do something.
Because, like, one thing I'velearned a ton through the
podcast is the more specific youcan be with a request for
someone, the more likely theyare to help you Thousand percent
.
Because it's like if I go toJordan, I'm like, hey, jordan,

(45:03):
let's go get lunch.
You're like, where do you wantto go?
What do you want to eat?
But if I'm really feeling someAsian or uh, or like some
Japanese teriyaki or maybe someLiberia tacos, you're like, bet,
I know this place or this placeright.
So in the same way, if you'relike, hey, I need, I want to
talk to this person because Ihave this like whatever it might

(45:25):
be, can you help me?
It's like, yeah, like you knowexactly what you want and I'm
like willing to help people,right.
But if you don't come in with aspecific question, then then
it's like I'm moving out forworkshop this little bit, but I
like don't really have time tolike sit here and like spoon
feed you how to come up with agood question, right.
But yeah, like Jordan, what'sbeen?
Like I mean, you talked aboutkind of having this brand
exposure and being able to dothat, but what's been some of
the things that you've learned?

(45:46):
Or like the access you'vegotten to people through Scoop
that you never thought?

Speaker 3 (45:56):
PC laptops, that's uh , pc laptops, that's the big one
, that's our, that's our mostconsistent one, um, which I'm
super thankful for, because danthere is just he's crazy but
he's a genius but he's like,yeah, like it's also like a salt
lake slash utah icon, everybodycameras, pc laptop I was.
I remember the first timethey're like, yeah, we're gonna
shoot something on pc laptops.
I don't think that might be topthree most nervous I've ever
been in my life.
Oh, yeah, it was like Was like,because they're like, yeah, we
want you to interview him.
I was like, oh my gosh, like Igrew up with the like PC laptops

(46:22):
, we love you Like Dan justdoing crazy stuff on the TV, you
know, yeah.
And so I was like, oh my gosh,like I'm going to be sitting
down Dex him interviewing him.
Like I don him.
Like I I don't know why, I'msorry, how's idea here, but no,
I think I think the pc laptopsthing, um, has been incredible.
I think that's honestly one ofmy favorite things and through
that, through everything we'vedone with scoop and stuff, I've

(46:43):
actually managed to get my ownsponsorship with pc laptops.
I'm the only like solo contentcreator that's ever been
sponsored by them.
So, like, that's even a biggerdeal, so it helps legitimize
what I'm pushing for and goingfor and everything like that.
So, yeah, I think I just thinkeverything we've done with them
has been a huge thing in in mycareer.

(47:04):
Um, as well as like potent meposting on instagram as well,
and like collaborating withscoop has helped build my
audience on instagram as well.
Like I went went from like 3000followers not really caring
about Instagram and then, whenthey're like, talking more about
a TikTok ban last year.
I'm like, oh shit, like I needto like got it to person.
I'm like I need to do thisbefore like it happens, like I

(47:27):
need to have a plan B before theplan a actually fails.
So I started posting onInstagram more and like using
collaborative posts and postingstuff that can like help my
metrics but also help theirmetrics, and like I've had a lot
of videos that we've clad withgo viral like multi-million,
like just random stuff and so,yeah, I think it's just um

(47:48):
building my brand.
My brand has gone nuclear sinceI've stepped on board with
scoop, like everybody just likeit's synonymous at this point.

Speaker 2 (47:56):
So which is, like I mean a like very beneficial for
you in a lot of ways.
But then it's also nice to seelike that overlap between
because, like, imagine you again, like they reach out to you,
you come on board, but likeyours doesn't grow, yeah, like
then that says something aboutit, you know yeah.
So it's nice for people likeall right, fuck all right fuck
with this.

Speaker 3 (48:14):
We're in Absolutely.
Yeah, it's just been awesome.

Speaker 2 (48:18):
Damn, if you guys could pick someone that you
would want to collaborate withor like, if a business partner
like oh, if we could get thisperson to partner with Scoop.
Who are those people?
What are those brands?

Speaker 1 (48:29):
Super Car Ron.

Speaker 2 (48:36):
Every time I see like he'll comment on something.
Every night I'm like this guy,just classic individual, yeah.

Speaker 1 (48:39):
Yeah, I love his content.
I think that's like not onlyhis content, but I think the the
way that he does his stuff isso not only like family friendly
and whatnot, but it's alsoenjoyable for everybody.
And I think the things that hebrings to utah like I mean, he's
the big, the biggest car guy inutah, yeah, but I think
bringing vehicles that, likepeople have never even seen,

(49:00):
some never even seen in thiscountry, um has helped his brand
grow super big and, like I, Ireally like the stuff he does.
He does a lot of charity stuff.
He does a lot of stuff for likekids, high schools, whatnot,
but he puts together like reallygood, healthy events.
I think that's what like more.
That's like what I wanted to addonto a scoop is like I think
that's something we're trying todive more into um be a part of

(49:22):
more like helpful, cool things.
You know what I mean, whetherit be car meets or different
events like that.
I've not only as a good way tooperate or a good opportunity to
, you know, network with people,but I think it's a good
opportunity for us to leverageour viewership to help.
You know what I mean.

Speaker 2 (49:38):
I mean one of my favorite people in the world.
I mean started with my gym ratdays in college, but it was like
Arnold Schwarzenegger and hegives this.
He's a five or six rules ofadvice and one of them is give
back.

Speaker 1 (49:50):
And.

Speaker 2 (49:50):
I always thought that when I think, give back it,
like, oh, give money to charity,give like, once you have money,
give it to things.
But I've realized, like the wayto give back doesn't have to be
that and give you so manydifferent ways.
Like, if someone reaches out,he's like hey, I've been
thinking about starting apodcast, will you?
Can I talk to him?
Like yeah, like, let's grablunch and chat right, or
something.
Like, oh, hey, I need an introfor this.

(50:11):
Like, hey, could you help mepromote this?
Or think through, like whateverit might be.
I'm like, yeah, like I, I wishsomeone or there were people
that I reached out to for helpand they helped me, right.
So at some point you have to bethe person to give back 100 and
like, so it's fun to learn thatlesson of there.
Like I don't just have to beable to be like, oh, I made my
millions of dollars, here's yourcheck for charity, blah, blah,
blah.
But it can.
But it can be.

(50:32):
I mean time, effort, presence,showing up for people, of a way
to give back without I mean,again, expecting anything in
return.
And give back support, I meanespecially the community, like I
mean to have.
Like I was talking with MitchMatthews.
He played football, byu,started his own business and now
just started a launch FlowHouse down in Pleasant Grove.
But I mean and he talked, thedifference between, again, like

(50:53):
having a large following isn't acommunity, right, and the
community takes time, it takeseffort, it takes.
I mean just similar likebuilding any relationship with a
person and we talked about itwhen we were setting up of like
you have to show up.
Like first and foremost, youhave to show up.
I've never had a goodrelationship with people who
aren't there for me.
Right, they can try to do goodthings.

(51:18):
Right, like you don't go toanybody, like, hey, like do you
want to make the world a betterplace?
Like not burn into the ground,but like it just like doesn't
add up.
And so the more that you canput out that energy and have
people bring and like highlightgreat people, it's that's when I
think, like that next kind oflevel of great stuff that
happens can, can start to seeitself, like come to fruition
for sure yeah, no, for sure, Ithink it's.

Speaker 1 (51:36):
I think it's important too, like there's a
lot of things that utah'smissing.
So I feel like it's another,like not only being able to help
but getting involved in thosecrowds.
I feel like what's huge for usis every person that we've ended
up networking with down theroad.
It's like I mean even dan.
You know, dan is somebody whohe gives a lot of what he gives
to us.
He gives a lot of his time,yeah, and he's you know, he's a

(51:58):
very, very smart individual.

Speaker 3 (52:00):
I've been doing it for a while, I mean even outside
of PC laptops.

Speaker 1 (52:03):
I mean, he owns, you know, multiple other businesses
and he's just he's been aroundfor so long, he's he's seen a
lot of things happen and he'sbeen able to give us a lot of
clarity on you know what we'redoing right, what we're doing
wrong, and I think having thatavailability is super helpful
for us.
And like, even as we grow, youknow, something that I've always

(52:24):
had been in fear of is it'slike as you grow, you get, you
know, more haters, more love,all that right, it comes with it
.
But something that Dan said tome, that stuck with me, that
makes me like keep pushing andbe okay with that and it doesn't
bother me is.
He says that.
What did he say?
He said big, big trees attractbig winds and he said that you

(52:45):
have to kind of ultimately makethat decision.
Like, if you're going to be thebiggest, you know it comes with
a lot of stuff and it's likeyou compare that to like artists
or music you know what I meanlike rappers and artists are
getting robbed and killed andwhatever.
So it's like it's it's the samething.
It's because if they get so big, you know you have so many eyes
on you.
Yeah, could be positive ornegative.

Speaker 2 (53:04):
Yeah, but it's up to you to do with it what you
require, one percent, andrealize, like a like not
everybody saying something Ihave to internalize and take
advice, for I don't go to oneperson for every single like
asset of advice I would gotoward Right, and no one's great
at everything.
And so to be able to havesomeone who like all right,
you've done this before, I havethis advice, but also like, the

(53:26):
more you succeed because hepartners with you, the more he
succeeds 100%, so it'sadvantageous for him to be like
all right, like listen, I sawyou guys do this, right, I
learned not to do that becauseof this.
Here's what I recommend.
Or maybe try this, or even justbeing just a thought partner of
like hey, what do we do, whatcould we do?
I mean, again, going to regularcontent, what segments, what do
you think people have anappetite for?

(53:48):
I mean, he's got to be a goodset up, a scenario for you yeah
you're sitting at home, doingwhatever you do, watching real
housewives of salt lake, yourphone buzzes.
It's either a text, a call or adm from some sort of rapper
musician who would you hope itwas the most uh, gotta be yb.

Speaker 3 (54:07):
Yeah, top, that's the only one.

Speaker 2 (54:11):
Uh, I don't really listen to nobody else, just yb
yeah, and if he's like, let'skeep going with it, let's say
he's like all right, chris, I'mflying into utah for three days,
got a music video, I got a shoe, maybe some other content, like
give me some ideas to know thatyou're the guy that I should be
working with.
Like what.
What would you say to him?

(54:31):
Be like I'm your guy because ofthis.

Speaker 3 (54:34):
For Utah.
Yeah, Like in Utah, I don'tknow.
I would say like, whatever youneed, like we'll find it.
Like, if it's something herequests, it's like a car, We'll
find a supercar around yeah.
We'll get a whole hit ofsupercar around, but yeah, we'll

(54:55):
get anything done.
I feel like I don't know.
If it was a different musician,I don't know who it would be.
I want Michael Jackson, buthe's dead.

Speaker 2 (55:07):
He just comes back.
I want to use a video of you,bro.

Speaker 3 (55:11):
Yeah, we'll use anything.

Speaker 2 (55:12):
All the resources we got, we'll throw it at him we
just gotta go find his body andbury it like a cemetery.
That'd be cool yeah, no, it's.

Speaker 3 (55:25):
I don't know like we.

Speaker 2 (55:26):
We know a lot of people out here and that's the
crazy part how utah is so small,like you just know everybody
eventually small, like city babybut there is a lot of people
moving here too, that so thatit's about to grow even more and
then it's funny like I'm goingback to your point, dylan, about
like I mean, you start workingwith a lot of local people, you

(55:47):
start meeting a lot of localpeople and like one of my
favorite things, like if I goout on town for a night or out
for dinner, whatever, and I'llbe like, oh shit, like I saw
five different podcast gueststoday.
It was like it was a good night,like I thought buying good
friends of mine, um, and thenbeing able to have someone be
like, oh, like I know thisperson, like, oh, I like, no,
like, yeah, like, and I knowsomeone that can help you with
that.
Or like I know someone that'slike, oh, my friend, like who's

(56:09):
your friend, like, oh, thisperson, like how do you know
them?
I'm like log, sorry, but it's,it's just fun to see all those
things come together and like,especially when it gets to the
point where again, let's say,someone reaches out to someone
else, is like, hey, I need somehelp with content, whatever it
might be, they're like oh, yeah,like chris scoop, like they
know what they're doing, hitthem up and they're gonna,
they're gonna be the ones whocan take care of them, whoever
it is right.
So the two questions I alwaysend every episode with for each

(56:31):
of you is the first is if youcould have someone on the small
lake city podcast and hear moreabout their story, what they're
up to.
Who'd you want to hear from?

Speaker 1 (56:39):
that's a good one honestly, I'm trying to think of
somebody like in utah that Ilike look up to a lot, that we
haven't like talked to or likethat we haven't heard a podcast,
or not even a podcast, but likeany, any video of them speaking

(57:00):
or anything like that.
That's actually a good question.

Speaker 3 (57:05):
I want somebody that works at Fox and just ask them,
like what do you think of SaltLake City School?
Just to see, like the inside,inside details, how they see us.

Speaker 2 (57:18):
They're like we need some content.
We need Chris on this, yeah.

Speaker 1 (57:22):
I think it'd be sick to have NBA Youngboy on the
podcast.

Speaker 2 (57:25):
Yeah, he'd be a phone guy, like listen, I know you
got experience here, but like tobe the caliber of person he is
and then realize you're going togo on house arrest for a long
time.
Be like, all right, so I justbought this house up here, I got
spade, this is where I'm goingto be.
Uh, chris is on his way to comeshoot some, some running gun.
Let's grab some fun.
Yeah, no, it'd be so funny,it'd be so fun to talk to him

(57:47):
because, again, like you know,like he talked about chris, like
he's, I mean, normal person atthe same sort of issue where
he's concerned, but like I meanI have like think of Yabu I
think of, like I mean him is thepersonality I see him as.
Yeah, it's always fun to seepeople out of that context and
see, I don't know, just like inreal life a better term like
true colors.

Speaker 3 (58:05):
Yeah, he likes to go outside a lot Like we do a bunch
of outdoor shit.
So, it's just weird seeing himin this setting in utah ski
masks, not in the winter yeah,yeah, and right now do the
summer about to come.
It's gonna be cool.
I don't know what we're aboutto do, but we'll see yeah, it's

(58:27):
gonna be calling soon.

Speaker 2 (58:28):
He's like listen, like we can go anywhere we know
we're gonna go film something,uh, at the like zion or
something yeah, hopefully thatwould be sick.

Speaker 3 (58:36):
Yeah, he knows about saint george, who knows it's
like four hours away from lasvegas too, or two hours.
Is it two hours?

Speaker 2 (58:44):
yeah, two hours yeah he's probably gonna figure that
out and the the blessing andcurse of it yeah, so yeah,
that's cool yeah, boy got you.
What about you, jordan um?

Speaker 3 (58:58):
I'd be intrigued.
I always I really like seeinglike uh celebrities like talk
about why they come to utah,like why they live here.
Um, ty burrell would be a coolone, uh, from modern family.
Uh, post malone, uh jelly rolllike they've all made utah their
home and it's just like I lovejelly roll is here yeah, he.
I saw an interview with himrecently I probably within the

(59:21):
last like four or five monthswhere he talked or it was.
He was on stage, uh, here hewas here last summer yes, yeah
and he was talking.
It was, yeah, it was from lastsummer, but I saw it more
recently.
But he was talking about how he, like, bought a house in Utah
because he loves it so much.
But I was just like I want toknow what in their perspective,
because they're like you'rethey're not living from like

(59:43):
what?
I've known about, like postmalone and stuff like that, is
like they're not living in these, like they're living in crazy
houses, but they're not livingin like untouchable areas, you
know.
I'm saying like, um, they'renot living in like pepperwood

(01:00:05):
and sandy, where it's like gate,like super gated, but they have
security and everything likethat.
So it's like I just want toknow like why utah of?

Speaker 2 (01:00:14):
of all places Like Ty Burrell.

Speaker 3 (01:00:16):
I think would be one of the coolest ones.
I think he's.
I've watched a lot of hisinterviews.
I just think he's such a coolguy and, like he, he owns a
couple of bars.

Speaker 2 (01:00:25):
Yeah, like Bar X Beer Bar.
Yeah, and one other one, butyeah, I mean like cause.
Again, it's right here.

Speaker 3 (01:00:32):
Yeah.
So yeah, I think those are kindof like my top three would be
those.

Speaker 2 (01:00:36):
Yeah, I imagine I can just see Post Malone and Jelly
Roll at Post Malone's housesomehow just crushing bud lights
and then next you know JellyRoll's.
Like I saw your neighbor,you're half of the net in the
house next door is for sale, butlike talking out.
Next you know Post Malone'smaking a lot more country music,
but like talking out.
Next you know Post.

Speaker 1 (01:00:55):
Malone's making a lot more country music.

Speaker 2 (01:00:56):
Yeah, actually All comes around.
No, that'd be good.
And then, lastly, if peoplewant to find out more
information about Scoop, seewhat's coming up.
Keep an eye out for merch.
What's the best place to findinformation?

Speaker 1 (01:01:05):
On Instagram.
Yeah, on our Instagram.

Speaker 3 (01:01:07):
SLC Scoop.

Speaker 2 (01:01:09):
Not Salt Lake Scoop, slc Scoop yeah, that'll see.
Scoop yeah, yeah.
Slc scoop you should get, ifit's still available, that the
salt lake scoop handle, and justhave it be like don't look at
this, scoop, it's then a rockscoop.

Speaker 3 (01:01:22):
Yeah, there's an ogden scoop.
Do you see that one ogden scoop?

Speaker 2 (01:01:28):
wait, there's an ogden impersonator, shout out
ogden scoop.

Speaker 3 (01:01:33):
you're way nicer than I am and like if you're
impersonating me, fuck off.

Speaker 2 (01:01:37):
Yeah, it's flattering , but no, thank you yeah it's
whatever.
No, this has been great guys.
It's been fun to get to knowy'all better, hear more of the
story, because I've been yeahfascinated by it.
It's fun to watch, excited forwhat.