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May 13, 2025 32 mins

How about turning your LinkedIn profile into a powerful fundraising tool? Join Maria Rio and LinkedIn expert, Michelle Benson, as they share actionable strategies for nonprofits to build their digital presence and attract funders via LinkedIn. In this episode, Michelle discusses how to create content that actually enagges donors and funders as well as how to use the platform for donor prospecting and stewardship.

Learn how to connect with funders, enhance your nonprofit’s visibility, and turn LinkedIn into a powerful tool for achieving your fundraising goals.

Fundraising on LinkedIn – The Highlights:

  • How to optimize your LinkedIn profile to attract funders and partners.
  • Why LinkedIn is the ideal platform for donor prospecting and relationship building.
  • How to spark conversations that lead to direct messages from funders.
  • Tips for creating engaging LinkedIn content that drives donor engagement.
  • How to use LinkedIn’s algorithm to enhance your nonprofit’s visibility and impact.


🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Michelle Benson:

Michelle helps charity leaders and senior fundraisers use LinkedIn to fundraise – especially high value partnerships that you cannot reach off-line. She shows fundraisers and CEOs how to connect and start a relationship on-line and take that off-line, so you can cultivate the people you need to reach to an ask in a GDPR and human friendly way.

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