What Canadians want: New CIBC poll reveals what matters most to us right now

Has the current economic landscape led you to revisit your goals or adjust your journey to achieving them? If so, you’re not alone. 

In this episode of Smart Advice, Carissa Lucreziano is joined by Sean Simpson, Senior Vice President of Public Affairs at Ipsos, to unpack the findings of the inaugural CIBC Ambitions Index. Together, they explore how Canadians are reshaping their goals with a focus on balancing health, financial stability, and personal relationships. From Gen Z's short-term wins to Boomers' focus on preserving wealth, the conversation dives into generational differences, economic challenges, and the resilience driving Canadians forward. 

Learn how clear goals, professional guidance, and celebrating milestones can help you achieve success in today’s complex environment. This discussion offers valuable insights for anyone looking to reshape and achieve their ambitions.

 

Three reasons you should listen to this episode:

1. Learn how Canadians are reshaping their goals and priorities in the face of economic uncertainty 
2. Gain a deeper understanding of how ambitions differ across generations  
3. Discover actionable strategies Canadians are using to achieve their goals

Resources

• CIBC's "Smart Advice" Podcast and Website
• Visit CIBC for more Smart Advice
• CIBC Ambitions Index
• Ipsos

Episode Highlights

[00:05] Financial Goals in the 2025 economy

• Each generation has different financial goals; Gen Z’s bold dreams, Gen X’s balancing act, and Boomers’ retirement plans reflect how they meet economic shifts.
• The CIBC Ambitions Index, a groundbreaking inaugural study, reveals what drives these goals and the challenges holding people back.
• Senior Vice President of Public Affairs at Ipsos, Sean Simpson, joins us to unpack these insights, offering a clear lens on Canadians’ financial and personal priorities.

[01:06] Overview of the Ambitions Index

• The CIBC Ambitions Index, a comprehensive study, maps the goals, challenges, and shifting ambitions of Canadians.
• Health and wellness top the list, with 57% prioritizing a healthy lifestyle, while 85% focus on financial stability to secure their future.
• Personal relationships also matter deeply, as 49% emphasize building strong connections with family and friends.
• This balanced approach reflects a post-pandemic reset, where Canadians spread their energy across multiple domains rather than fixating solely on career or wealth.

[04:29] Sean Simpson: “We can see through health, through finance and relationships that Canadians are really striving for a balanced approach, not putting all their attention on their career, not putting all their attention on health, but spreading their goals across many different ambitions.”

[05:08] Resilience and determination of Canadians

• Despite rising costs and economic uncertainty, 68% of Canadians remain steadfast in pursuing their goals.
• Strategic task prioritization and effective time management fuel this resilience, keeping progress on track.
• Celebrating small milestones proves crucial, with those who regularly review and acknowledge achievements showing greater motivation.
• Optimism prevails, as 61% feel confident about future successes, demonstrating a collective ability to navigate headwinds with purpose.

[08:23] Generational differences in ambitions

• Carissa and Sean discuss the generational differences in ambitions, with Gen Z being the most ambitious and optimistic.

[09:05] Sean Simpson: “Gen Z is, while focused on the long term, I think has put a little bit more focus on almost bite sized ambitions or shorter term ambitions where they're able to recognize their progress and build on that.”

• Millennials prioritize saving for a home and spending quality time with family, while Gen X focuses on financial stability and retirement.
• Boomers aim to preserve their wealth and maintain financial independence without relying on their children.

[11:59] Impact of the current economic environment

• Economic challenges, dubbed a "poly crisis," steer Canadians toward short-term goals, aiming to focus on the most urgent concerns.
• Soaring housing costs, high inflation, and elevated interest rates push 61% to focus on immediate needs like debt repayment and emergency funds.
• Long-term goals, such as retirement savings, often take a backseat as time-s