Slow Down to Speed Up

We need to stop trying to rush everything. I do have a goal and teach optimizing and getting faster at cleaning. However, I DO NOT rush the marketing and new client process. I take a lot of time to connect with potential clients. This pays off as I understand the trust building process. I have a few examples from this week in my own solo cleaning business. Let me paint the picture first. I was gone all day cleaning houses. While I cleaned, two messages came through for cleaning inquiries. I could have answered them, but it would hurt my optimizing times as the distraction would cause me to lose momentum. Plus, I wouldn't be on top of my game to give full attention to the prospects. I took voicemails. When I got home, I stayed in my car for 45 minutes. My wife and kids wanted me to come in and see them. Teresa didn't know why I was sitting in my car for so long, but she gave me the space. I was making an investment. During this 45 minutes, I returned 2 phone calls and took my time.

• One found me highly recommended on the HVL Moms group. She wants 1-time cleaning and recurring. I answered all of her questions as she's never had service before. My advise was to interview companies and ask these questions: Do you have $2M of General Liability? Are you state and tax compliant? What is your COVID protocol? What is your knowledge and expertise with disinfecting? She called back the next day and hired me for the 1-time job and likely the recurring.
• The second call was referred by Berkshire Hathaway as a 1-time renter-ready cleaning. I gave a ballpark of $250-$500. This prospect was very interested and could hire me.

Take your time with your trust-building and client on-boarding process. This will accomplish some vital wins for you. You will attract the right clients that will pay your prices. Over the long haul, this will set your solo cleaning business up for success in optimization. Look my own business forming up. I am averaging $175 per visit per house and the national average is $125! My clients hire me once and keep me a long time. They are grateful, pay on time, and turn into good friends. That's what I wanted. What about you? Slow down with your phone calls and explain what you do, why you do it, when you can do it, and how much it will cost them. In these two examples, I answered all of their questions including price. Plus, I built trust with both by equipping them on what questions to ask other cleaners they interview. Ultimately, this lead Meghann to hiring me for a 1-time cleaning for $250 and will likely turn into a recurring client worth $2,500 - $5,000 per year. Was the 45 minutes of slowing down worth it? You be the judge.

Let me hit some other highlights from my last two weeks building my new solo business. First of all, it's super cool to be attending my networking meetings in person again. At my MCBA group, I shared my overview of cleaning in a post-COVID world. Plus, I connected with fellow member Mike Thompson of Envoy Mortgage who hired me for biweekly cleaning. We confirmed our first cleaning for the end of the week. I showed up on Friday and impressed him! He asked how I got the metal sink so clean and my answer was simple. "It's all cleaning science!" This is my fourth biweekly house! At the BIB meeting, I was given the opportunity to do a short showcase on my business. I shared the TACT model of cleaning, which stands for Temperature, Agitation, Chemistry, and Time. I taught how to clean. It raised my level of cleaning in the group as I taught this.

Read the rest of this article at the Solo Cleaning School website