In an era where technology is advancing at lightning speed, franchisors must adapt or risk being left behind. Enter Jeremy Brazeal, a visionary from Reality Interactive, who who previously led groundbreaking consumer, digital engagement, and advertising work for global icons like The LEGO Group and The Coca-Cola Company. Now agency-side at Reality, he’s helping redefine how brands connect with customers through the power of AI and smart retail tools. Jeremy’s keen focus on using tech to cultivate customer affinity has propelled him to the cutting edge of AI innovation in franchising.
In this episode of Smart Franchising Podcast, Jeremy reveals:
How AI serves as an invisible but invaluable friend in driving customer loyalty
The creative ways AI tools are boosting revenue streams in unexpected sectors
Strategies for integrating AI seamlessly without overwhelming your budget
Real-world examples of AI transforming the athletics industry through hyper-personalization
Ways AI can refine the in-store experience and streamline customer interactions
On AI’s Role as a Brand's Best Friend
Jeremy Brazeal: “AI could very much have the person on the other side, the cashier, be AI. That cashier is also, to an extent, a nutritionist...So in the future world that is now, sometimes the cashier is a nutritionist.”
On Creating Value Through Technology
Jeremy Brazeal: “The big shift that's happened is really about the power of the hardware and then AI's ability to access a ton of data points at once...you want to have that conversation. It's personal. You want those solutions personalized to you.”
On Core Mission Focus
Jeremy Brazeal: "What is that mission that you're trying to accomplish that's going to differentiate you from your competitors? What is that core mission? And then if you're going to incorporate something like an AI tool, how does it help you achieve that core mission? And if it doesn't, don't do it."
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.