The Art of Attracting Big Buyers in Franchising with Jay Sonner

In this episode of Smart Franchising with Fransmart, we sit down with Jay Sonner from North Point, a leading expert in mergers and acquisitions. With extensive experience in the restaurant and franchising industries, Jay shares his valuable insights on crafting a franchise that not only attracts buyers but also commands top dollar. Discover the secrets behind high-stakes deals with renowned brands like Nothing Bundt Cakes and Hand & Stone, and learn what major investors like Roark Capital are really looking for. Jay also explores the growing trend of membership-based franchises and why they are capturing the market’s attention. Tune in for insider tips on transforming your franchise into a high-stakes player in the business arena and learn how to position your company for the ultimate sale. Chapters 00:00 Introduction and the Goal of Building a Wealthy Business 06:24 The Sweet Spot in Scale for More Sponsorship Opportunities 12:45 Private Equity's Focus on Growth Opportunities and Proven Unit Models 26:52 Keys to Success for Franchisees in the Industry 37:24 The Importance of Real Estate in Brand Success