Smart HVAC Marketing
Welcome to the Smart HVAC Marketing Podcast – the podcast for HVAC contractors who are ready to quit screwing around and begin growing their business. On this HVAC podcast, you’ll hear from business owners, operations specialists, and manufacturers across the country to gain valuable insight on how to improve your marketing, increase sales, and optimize your day-to-day operations.
Episodes
On this episode we are joined by Jennifer Shooshanian from BDR.
Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America. She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.
On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."
Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the se...
On this episode we are joined by Josh Carter from Koalifi. Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and ...
On this episode we are thrilled to be joined again by Al Levi.
Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.
On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and...
Welcome to season 3 of the Smart HVAC Marketing podcast! We are kicking off the new season in style with Ryan Chute from the Wizard of Ads!
In this episode, we chat about how to properly create a marketing strategy, which tactics to deploy in order to achieve success in your marketing, and how online & offline advertising can work together.
Also, Ryan shares his top tips on how to create an effective radio jingle (so you don&...
On this episode, Eric thanks all of our season 2 podcast guests, gives a great analogy for business, and teases season 3 which starts next Wednesday, July 6th!
(You won't want to miss it!)
On this episode we are joined by Kirsten Weeks from Go Time Success Group. Kirsten grew up in the industry and swore she would never return, but alas she is back! We think her story is super cool--Kirsten is also a certified Service Titan Coach. She discusses with Eric call by call management and how Service Titan can provide the tools necessary to manage and improve your business.
Welcome back for another segment of Marketing Real Talk. This week's episode talks about how to make your money stretch and go further on ad spend.
Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured.
Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improving numbers and allowing your ad ...
On this episode we are joined by TJ Hartnett of Service Rocket
TJ has been in the trade since '94. (sorry to date you!) He believes that he was put on this planet to serve others. TJ and Eric discuss the importance of having a commitment to training. TJ touches upon some steps to implement training. Some of them include:
1. Manufacturer and distributer relationships--both have training resources.
2. Internal training at company...
On this episode, we are again joined by Matt Tyner from MAX Service Group. Eric and Matt touch upon the importance of progress, not perfection and how to best serve the industry. Matt also discusses how to manage marketing whether it be in house or a hired agency.
We are so happy to bring him back on the show! He was one of our first guests.
On this installment of Marketing Real Talk, Eric breaks down recruitment. Eric says that recruitment is essentially people marketing. He discusses what you should have on your website to spark interest in future employees.
Some of his tips include an about page, sharing your team on both social media and your site and to always be recruiting no matter what season it is.
On this episode, we bring you another edition of Marketing Real Talk. Eric discusses the right and wrong questions to ask when you're hiring a marketing agency.
Some of the questions include:
1. Where is the website being hosted?
2. What CMS is this being built on?
3. Will I own the content/website?
4. Who is writing copy?
5. How are edits going to he handled and what is your management fee?
Here at Rival Digital, we want to ma...
Live Oak bank was founded in 2008 in Wilmington, NC. They focused on supplying loans to Veterinary practices when they first got their start.
Jordan touches upon how acquisitions and working capital can help grow your business. The founder of Live Oak wanted to provide financing to the HVAC and plumbing space because he understood the need for HVAC and plumbing businesses and their vital role they play in keeping communities comfo...
On this episode we are joined by Tom Peregrino of Service Nation.
In this episode Eric and Tom touch upon the importance of being a better leader and how leadership directly influences the organization. Tom puts emphasis on leadership by saying, "The better the leader, the better the organization. In order to build a thriving HVAC business, you must work from the ground up. A business can only be as good as the leader allows it...
On this episode, we are joined by John Michel from BDR
BDR is a company focused on coaching and training exclusively in the HVAC space.
BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.
We discuss the importance of making sure you have a marketing strategy ...
Kiss shoulder season goodbye!
On this episode, we are joined by Alyssa Lavik in our part 2 segment with our friends at Schedule Engine
Alyssa and I discuss some strategies for training effective CSR's, how to prioritize jobs without losing leads, and how if you fail to plan, you plan to fail.
We also discuss Will Smith and King Richard. It all makes sense and is relevant, I promise!
On this episode we are joined by Marcus Sheridan,
author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?
Marcus also discusses the Big 5--things customer's keep in mind:
1-cost questions
2-problems, negativ...
On this episode, we bring back Marketing Real Talk for its 3rd segment! We talk about the 4 things to do to get your phone ringing as the shoulder season wraps up. (spring is on the horizon, we promise!)
Eric's expert advice include:
1. Using a 3 month tiered system
2. Replacement strategy
3. Duct cleaning
4. Home inspection offer
Eric breaks out his singing skills to let y'all know where Rival is headed in the next couple ...
On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.'
Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.
The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time.
Eric talks about the importance of creating a...
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