Smart HVAC Marketing

Smart HVAC Marketing

Welcome to the Smart HVAC Marketing Podcast – the podcast for HVAC contractors who are ready to quit screwing around and begin growing their business. On this HVAC podcast, you’ll hear from business owners, operations specialists, and manufacturers across the country to gain valuable insight on how to improve your marketing, increase sales, and optimize your day-to-day operations.... Show More

Episodes

March 4, 2021 19 min

A question that we get all the time here at Rival Digital is "how much does HVAC digital marketing cost?" The short answer is "it depends." There are a lot of variables that go into play when it comes to pricing our services. So before we can answer how much it will cost, we need to first understand these three things:

  • What are your business goals?
  • What is your marketing budget?
  • What pricing model makes most sense fo...
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    Anderson's HVAC, Plumbing, & Electrical has been serving western Montana since 1976. So as you can imagine, they've been in the game long enough to understand how to maintain a thriving business - even in areas that see blistering cold weather in the winter months. 

    If you know anything about Montana, it's that most areas are fairly spread out, unlike most metropolitan areas. So some jobs can be anywhere from 30-10...

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    Joe Kline started his Outer Banks HVAC company 9 years ago. Unlike most areas, almost all of the homeowners in the Outer Banks don't actually live in the area. For many homeowners, they have their beach house as a vacation home, or use it for a rental property. So a big challenge he has faced since getting his start in the OBX is working with property management companies and getting his brand in front of the actual homeowner. 

    ...

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    With the ever changing climate in California, paired with the wildfires, and COVID-19 - Grimes Heating & Cooling had to pivot in 2020 to begin educating customers more on the importance of indoor air quality (IAQ) and how the climate outside can affect your indoor climate. 

    In this episode, we are joined by Bryan from Grimes who managed the residential side of the business. During our discussion, we talk about how they've ...

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    Donny Dunn started his HVAC company in 2016 and has experienced rapid growth as of late. During the first few years of starting his business, he realized that in order for him to be able to focus on the big picture, he would need to hire the right people to take care of things such as marketing, operations, and more. 

    In this episode of the Smart HVAC Marketing podcast, we'll discuss some different marketing campaigns that hav...

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    After acquiring years of experience working jobs with various local HVAC companies, Derek Ryan decided it was time to start his own business. 

    Equipped with red seal certification in his field, a multitude of experience working in the industry, and an appetite to run a successful business, Downhome HVAC was born.

    In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges and lessons learned of start...

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    Davis Heating & Air has been serving the Roanoke, VA area since 1947. However, it wasn't until 2013 that they began truly putting their best foot forward with marketing and advertising. Since their service area is split up between the country and city, they've had to attach each area differently from a marketing perspective. 

    With their recent rebrand coming just a couple years ago, they decided it was time to update t...

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    Green Dot Home Services got started just under a year ago and since has grown to three locations throughout North and South Carolina. 

    They've done an incredible job of creating a standardized operations process so that when they acquire a new HVAC company they can rollout their operation swiftly and provide a consistent experience across all locations. 

    In this episode of the Smart HVAC Marketing podcast, you'll gain val...

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    If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now. 

    But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separa...

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    Tidewater Pro Air opened their doors in 2014 originally as a commercial HVAC contractor - primarily doing supermarket refrigeration. But over the years, they've pivoted their business operation to residential HVAC.

    On this episode of the Smart HVAC Marketing Podcast, we are joined by Joshua Gray from Tidewater Pro Air, and we discuss different ways that they encourage their customers to leave Google reviews. 

    The Smart HVAC M...

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    When Josh Griffin, owner of Griffin Air, started his heating & air conditioning company 8 years ago, there was only one other HVAC company in his area with a website. Instead of keeping up with the joneses and utilizing billboard, radio, and TV for advertising, he began creating video content on Youtube and building an engaged audience. 

    Since then, he created a guide for homeowners to download and reference before they go to ...

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    Welcome back to the Smart HVAC Marketing podcast. In this episode, we are joined by Josh Foreman - the Vice President of Sales at Air Handlers. During our discussion, we talk about cost effective ways that you can get more high qualified leads and grow your HVAC business.

    Air Handlers has seen success over the year in their marketing through online sources such as AngiesList and HomeAdvisor, however they have shifted their focus a...

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    The Hampton Roads One Hour Heating & Air Conditioning franchise has a strong local presence, even though they're a national franchise. In this episode, we are joined by Lauren Wilson - the Marketing Coordinator at One Hour Comfort, and we are going to discuss how they've established this dominant presence.

    Lauren was originally hired on to manage and grow their One Hour Cares and One Hour Comfort Club programs. Since, ...

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    Instantly qualify and set appointments

    Hatch helps you save time on the front end and the back end of the sales process for home services companies. It is a messaging platform that utilizes SMS texting to help you accelerate your sales process. With speed to lead, the potential customer receives automated text messages the instant they fill out a lead form on platforms such as HomeAdvisor, web chat, or website form fill.

    This proc...

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    Turning positive customer experiences into word of mouth referrals

    One of the most powerful ways to grow your business and generate new leads in through word of mouth marketing. When you provide such a positive experience for one of your customers, it can have a compounding effect on your marketing efforts - because now you've produced a brand advocate.

    So what are some different ways you can encourage your customers to advoca...

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    Welcome to the very first episode of the Smart HVAC Marketing podcast! My name is Eric Thomas. I’m the president of Rival Digital and will be the host for this show. The goal of this podcast is to help residential HVAC contractors grow their business and stay ahead of the marketing curve by hearing from industry leaders.

    We will be interviewing business owners, operations specialists, territory managers for HVAC manufacturers, and...

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