Smart Man, Smarter Woman Podcast

Gold Nuggets in this Episode:

• Steve didn’t ask how Juliet was doing. She’s going to tell us anyway because she prepared an answer.
• “I don’t think any business owner can really hit their goals unless they understand the financial position of the company.”
• “I don’t think you need to do your numbers yourself. I think it’s really important to get a qualified bookkeeper that you’re a...

Gold Nuggets in this Episode:

• “Time is the ultimate status symbol.”
• “Clients measure value differently. What we too often call customer experience, when we’re working on customer experience, we’re actually working on customer service.”
• “Service is designed to save clients time and effort. Experience is about creating time well spent.”
• “What do the best brands in the world have i...

Gold Nuggets in this Episode:

• Juliet will never get tired of being called the Smarter Woman.
• “With some entrepreneurs there’s this sort of internal process that goes on of wanting to be a ‘self-made person’. Often times this can lead to people feeling like they have to do everything themselves, but that is such a fallacy. No man is an island.”
• “When you find the right people at ...

Gold Nuggets in this Episode:

• “Keep saying ‘yes’ whether you know how to do it or you dont know how to do it. At some point you will make it if you just keep saying ‘yes’ and faking it.”
• “To be an entrepreneur, you’ve got to have that persistence, and you’ve got to have those multi-skills and be able to get through a lot of different things.”
• “Entrepreneurship is not for everyon...

Gold Nuggets in this Episode:

• Today is an almost perfect day for Juliet. Steve wants the credit, but only for the good days...
• “I believe that your business should support your life, not consume it.”
• “More often than not, you’re doing a lot of repetitive admin work.”
• “Start with a virtual assistant, but you want to be purposeful and keep that lane really small, and have it grow....

Gold Nuggets in this Episode:

• “A business model is nothing but how an organization creates, captures, and delivers value. How they join together these different pieces in a business is the business model.”
• “Most entrepreneurs, what happens is they think there is a gap in the market, but they never look whether there is a market in that gap.”
• “Do business testing. Do a sample bus...

Gold Nuggets in this Episode:

• “Interestingly” is, in fact, a word. Juliet is interestingly excellent.
• “The only thing that people really respond to in the mail, is something you could eat.”
• “We guarantee our customers that we will delivery them a 10% success ratio.”
• “There’s a misconception among entrepreneurs that you only go out of business because there’s not enough business....

Gold Nuggets in this Episode:

• Steve hasn’t had much sleep, but with some extra caffeine, the show goes on!
• “It’s great that I have a business acumen, and it’s great that I love sales, but I have to have a plan.”
• “People think it’s so easy to go and sell your art, or your photography, without really sitting down and saying ‘what does that mean, and what is the plan to doing that,...

Gold Nuggets in this Episode:

• “If you’re not out there getting in the media, getting on podcasts, getting quoted in the Star, somebody else in your industry is.”
• “If you don’t know the art of the pitch and you don’t understand what you’re doing you can burn more bridges than you can build.”
• “Whatever it is you do, you have expertise, you have knowledge that the mainstream doesn’...

Gold Nuggets in this Episode:

• Steve didn’t ask Juliet how she was today. She’s having a hard day today, and she wants to be at the fireplace with a glass of wine and the dog lying next to her.
• “Do you know why people think email marketing doesn’t work? One reason is, they are terrible at copywriting. The other is the corporate side of marketing.”
• “This is the ultimate secret to ...

Gold Nuggets in this Episode:

• Sarcasm isn’t part of Juliet’s vocabulary. It’s also her and Steve’s anniversary.
• “There are as many companies as there are entrepreneurs’ personalities.”
• “Successful entrepreneurs have a purpose.”
• “Once your purpose is clear, everything else becomes easy.”
• “Most entrepreneurs want to change the world. That is because they have the purpose that they...

Gold Nuggets in this Episode:

• Juliet wants to retire in the Caribbean.
• “You need to focus on the essential few and let go of the trivial many.”
• “A little bit of progress across 15 things isn’t really moving you forward to accomplish what you want to accomplish because you’re not moving forward far enough in any of the areas.”
• “There’s an entrepreneurial spirit in some of us that...

Gold Nuggets in this Episode:

• Shaun attended an entrepreneurial conference in grade 9.
• Shaun didn’t see a blue cow that inspired the name of his company.
• If you have a business, you have some understanding of what marketing is.

“Digital marketing is just using a different means to do that type of marketing.”

“In...

Gold Nuggets in this Episode:

• “Your brain is not designed to keep you happy; it’s designed to keep you alive.”
• “When you have more energy because you’re doing your HAPPI, all of a sudden things start making sense.”
• “Shifting your state of being gives you more energy to do all the things that you really want to do.”
• “KISS – Keep It Simple Stupid. You don’t need to make it complic...

Gold Nuggets in this Episode:

• If you have a set vision or plan in your head, you tend not to pay as much attention to external factors.
  
  Karen didn’t have a plan when starting her blog or her podcast, and her philosophy was “start it, try it, and then decide”. This meant she could be more adaptive to the environment.

• “If 2020 has taught us anything, I think it has abs...

Gold Nuggets in this Episode:

• “Everybody is changing the world just by existing and going through their day. It’s whether you’re changing it for the positive, whether you’re changing it for the negative, or you’re just kind of maintaining status quo.”
• “Of course I need to make a living, and I want to make some money, but I think we need to do it in a responsible way.”
• “Isn’t eve...

Gold Nuggets in this Episode:

• “A business is a commercial, profitable enterprise that works without you.”
• “Companies and leaders need to go beyond traditional training methods to truly engage with their employees.”
  
  “Knowledge-dumping is important, but when it comes to culture, leadership, creating influence, and mass movements, it’s the culture that needs to shift.”

• ...
  

Gold Nuggets in this Episode:

• “As an entrepreneur, no matter what your business industry was, you had some kind of a challenge last year.”
• “Being an entrepreneur is always a rollercoaster – these past nine months even more so.”
• Steve has no words to describe the past year.
  
  “What 2020 has showed us is the resilience of the entrepreneur, the ingenuity of the entrepreneur, the ten...

Gold Nuggets in this Episode:

• Juliet took their puppy for a walk at 4:30am. She thinks the puppy had mixed feelings about that.
• “A lot of people don’t always share the tough moments; they kind of gloss over it and say ‘it was a struggle in the beginning, but look at where I am now.’”
• “Entrepreneurs need to hear that it’s not all perfect, and it’s not this front that you see on t...