Digital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use those tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown to dive deeper into diversity, equity, and inclusion.
Follow Cedric on Twitter: @abrothanamedCed
Connect with Cedric on LinkedIn: /in/cedricfbrown
Visit Cedric’s website
Topics covered:
- What it means to be "more than a publicist"
- How PR professionals practice social responsibility
- How DEI is being approached in the industry today
- Raising boys into good men
- Leveraging digital strategies to educate and inform
- When and how to get involved in social issues
Actions to take:
- Be your authentic self
- Build bridges and relationships
- Ask others to contribute to the conversation
- Take ownership of your story
- Seek to understand before asking to be understood
Resources mentioned:
- PRSA
- Dr. Michael Reichert
- Ben and Jerry's
- MVW Communications
- PR Pro Gear
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