September 11, 2023 • 21 mins
Imagine transforming your salon into a winter wonderland that enchants your clients this holiday season. Picture the joy they'd feel when welcomed with the rich aroma of fall scents and the warmth of a deep conditioning treatment. That's what today's episode is all about! We'll walk you through how to create a stunning environment that resonates with the holiday spirit, offer unique services that make your clients feel special, and simultaneously boost your business profitability.
Have you ever wondered how to make your salon promotions stand out during the festive season? We've got a sleigh full of innovative ideas just for you. From serving seasonal drinks to rewarding your top clients, we'll help you explore a variety of strategies to make your customers' holiday salon experience truly magical. Moreover, we'll discuss efficient ways to manage your seasonal stock to ensure your salon is ready to spread the festive cheer. Let's embrace this holiday season with care, creativity and a touch of sparkle, empowering you to be the smart, successful stylist you aspire to be. Tune in and let the holiday magic begin!
Links for Holiday Ordering.
Custom Salon Cups: https://www.yourbrandcafe.com/
Gift Cards: https://www.zazzle.com/
Christmas Cards: https://www.vistaprint.com/holiday/christmas-cards
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the smart, wealthy stylist podcast.
I'm your host, emily Cardin.
Over here.
We're dedicated to helpinghairstylists manage their
finances, stay organized,healthy and manage their time
and mental well-being.
We focus on staying healthy inall areas of life and maximizing
productivity.
If you're a hairstylist lookingfor these things, then this is
(00:23):
the podcast for you.
Together, we'll avoid burnoutand step into being the smartest
, wealthiest stylist that we canbe.
Speaker 2 (00:33):
Welcome back to the smart, wealthy stylist podcast.
Today's episode we're going togo over perceived value and how
to add value this holiday season.
I know that it is onlySeptember, but this is when you
start preparing for your holidayseason.
This is such a fun thing to dofor your clients, and not only
(00:56):
is it fun but it's absolutelynecessary.
So in today's day and age inthe salon industry, it is
absolutely vital to give anamazing perceived value to your
business.
There's been a major shift inconsumer behavior.
Clients want an experience.
They want to feel special, nowmore than ever.
(01:19):
I know that clients choose youand come to your chair because
they want great hair.
Maybe you guys really enjoyeach other and you totally vibe.
You guys get along really well,but offering those super
special, unique things will keepthem coming back.
That's where you build up yourloyalty level with these clients
(01:41):
.
Last year, I took a fallworkshop and it was absolutely
eye-opening and mind-blowing tosee my clients' reactions from
the things that I startedimplementing from that.
So I am doing that again thisyear and I want to walk you
through how to do the same andhow to increase your perceived
(02:01):
value and make your clients feelextra special.
The best thing about this isthat these things really are not
going to cost you your lifesavings, but it will still make
a huge impact on how yourclients view you, on how they
feel about you and how they willwant to keep coming back
(02:22):
because they feel so special,building up a perceived value.
And when I say perceived value,I'm meaning what are you
offering your clients?
Is it great hair, cleanenvironment.
Did it like the luxuryexperience?
Whatever it is, is theperceived value, what they
perceive you as, what theyperceive your services as and
(02:46):
how you make them feel whilethey're there.
So let's just jump right in andstart with fall.
So right now is September andwith fall and Christmas, you
want it to look like a littlefall elf came in there and threw
up all over your salon.
I'm talking pillows, candles,garland on your station.
(03:10):
You're like whatever you canthink of, whatever your vibe is
for your salon, your aesthetics.
You want it to feel like fallexploded everywhere.
You want people to think oh mygosh, it's fallen here.
It gets people thinking andgets them into buying mode.
It makes them start thinkingabout holiday stuff.
If you're the first place thatpeople start thinking about that
(03:34):
at.
A lot of times they'll buyproduct for friends and family
or whatever if you have retailavailable.
But not only that, they love it.
They like the changing of theseasons, they like to see you
partaking and making your salonreally philosophically pleasing.
So the very first fun littlething that you can do is offer a
(03:57):
fall aromatherapy add-on.
So I actually have an oildiffuser by my back bar and you
can get a pumpkin spiceessential oil and you put that
in there and you only turn it onif they purchase the fall
aromatherapy add-on.
During that add-on they get apumpkin deconditioning mask with
(04:19):
a hot towel and thearomatherapy oil going while
they're sitting there.
So they're getting the smell,the feel you're nourishing their
hair.
It's a really nice experience.
It's a really great littletreat and people like that.
So typically I run this at a$30 price tag.
(04:41):
The mask only sits on theirhair for about five minutes, so
it doesn't really cut into yourscheduled appointment time much,
but it still adds a big impacton the perceived value and when
you look at the cost of yourproduct versus what you're
charging, it's really, reallyit's like a 52% profit margin on
(05:03):
that.
So I mean you're making decentprofit off of that bonus service
and it doesn't add much timeonto your service time.
So that's a really great littleadd-on that you can offer
during the fall and then afterthat, fall specials over.
Typically at the end of OctoberI start running my second
(05:26):
special and this was a huge hitlast year.
I absolutely loved doing it andmy clients loved it.
So I had two different packagesof deep conditioning treatment
and what they would get is theywould get a deep conditioning
treatment at the bowl and then Isent them home with a full-size
deep conditioning mask for themto use at home, because during
(05:50):
the winter months people's hairusually gets dry, it's staticky,
and so, starting at the end ofOctober, this is when I start
doing this, because typicallyit's getting cooler, the
humidity's down, statics, updryness starts, and I run this
all the way through February.
And the way I do it is I charge$25.
(06:12):
If they do the basic treatment,it's on for about five minutes
at the shampoo bowl with a hottowel.
If they want essential oils,they can have it.
I keep those hot towels at myback bar.
If they choose to haveessential oil, I just add it on
before I put it on their hair.
Not everyone likes essential oil, but anyway.
So you do the deep conditioningtreatment at the back bar and I
(06:35):
use the Biolodge hydrating mask, and then you send them home
with a full-size hydrating mask.
The profit margin on this is Iwant to say it was 86%.
So that is a fantastic amountof money to take home off of a
very minimum service.
And they leave feeling extraspecial because you're only
(06:57):
using a little bit out of yourback bar stock and then
essentially, you're selling thedeep conditioning mask for more
than what you should, butthey're also getting a service
with it, but the service doesnot take you very much time.
The second one is the premium,which is $65.
(07:20):
They get a Goldilocks take homemask.
So the profit margin on this is75% and the really cool thing
is it only takes 15 minutes.
They get a hot towel withessential oils on it also, and
so, once again, you know thisfive and 15 minutes.
Typically I have enough time inmy schedule to make sure that I
(07:43):
can make that happen, and ifyou are double booked, back to
back and you don't have time fora five to 15 minute service,
you need to message me and weshould talk, so that shouldn't
be happening.
You can absolutely adjust yourpricing and your time management
behind the chair so that youcan offer that.
(08:05):
You know that beautiful time toadd on a service.
If you choose to, or if youdon't add on the service, you
have 30 minutes after a clientto eat your lunch.
So anyway, those are reallyreally great add on services
that have great profit marginsthat can help supplement your
income, add extra income to yourday and then also make them
(08:29):
feel super special and fall andget them into the buying mood
and get them kind of centeredaround.
You know where the seasons areheading.
So the next thing that is superimportant is handwritten notes.
I want you to think about thelast time that you got a letter
from someone, if anyone has everwrote you a handwritten card
(08:53):
and sent it in the mail, and howthat makes you feel.
I know when I get handwrittenmail in letters cards, it makes
me feel really special thatsomeone took the time out of
their day to just even it's justa really quick, short little
card.
It still makes me feel superspecial.
So during this time Septemberand October you need to make
(09:14):
sure that you have all of yourclients' physical addresses.
I use Vagaro for my booking appand it's been great because my
clients can go in there andupdate all of their information.
Typically when I check out myclients I'm like hey, do you
mind looking over your clientcard real quick and making sure
everything is good to go?
I'm going to be sending outChristmas cards this year and I
(09:36):
just want to make sure youraddress on file is correct, and
nine times out of 10, they justabsolutely fill it out.
They have no problems.
I have a few people that arelike I just don't want to give
out my physical address andthat's totally okay, I don't
mind that.
But I always tell them okay,well, you're not going to get a
(09:56):
Christmas card, so just be aware.
And they're like that's fine,you know.
So it's okay if they don't wantto give out their address.
But when you word it in thatmanner, people aren't going to
turn you down most of the time.
And then whenever you go tostart filling out these
(10:16):
Christmas cards, I like to fillout like five a day, because if
you just try to sit down andfill out all like, I think I
have 186 clients right now.
So if I go to sit down and fillout all of those Christmas
cards.
That is extremely timeconsuming but if you just do
five to 10 a day it gets donequickly and just in time for you
to mail them out for Christmas.
(10:38):
But once you have thesephysical addresses you can take
your perceived value step onestep further.
You can make sure that you havetheir anniversary and birthday
and then at the beginning ofevery month just go through your
clients and see whose birthdaysand anniversaries are that
month and you can write them ahandwritten birthday card and
(10:58):
send it in the mail.
And write them out ahandwritten anniversary card and
send it in the mail.
That makes them feel soextremely special and really
seen and appreciated.
And this is the stuff.
It's a simple thing but itreally creates a sense of
loyalty and builds that bondbetween you and your clients to
(11:19):
where they really don't want togo anywhere else.
Another option is offer falldrinks.
So I have a coffee bar and onthat coffee bar typically I'll
get like pumpkin spice coffees,you know, toasted caramel
coffees, hazelnut.
I get fall type creamers andput it on the counter as well.
(11:41):
And every once in a while,depending on what my schedule is
like, I'll offer a cold drinktoo, like a cranberry mocktail.
A really simple one is just toget unsweetened cranberry juice
and freezes and ice cubes traysand then put those ice cubes in
a glass, pour ginger ale over itand throw cinnamon stick in it
(12:04):
and it is delicious and it looksvery fallish and my clients
love it.
So it's simple, it's easy, it'ssomething that you can just
grab out of the fridge and dumpit in there for your client,
because a lot of times, you know, when you're trying to make
apple cider or something, you'remaking big batches and then a
lot of people don't want it.
(12:25):
So, having something like that,you could do this in any
variation, but it's just a funlittle mocktail and if your
client does want alcohol, ifyou're into that, you can add
some sort of something to that.
So, anyways, that's, you know,fall drinks, people like that
too.
It's a great little add-on andit doesn't cost you much money.
(12:47):
So all of this fall stufftypically runs through November
and then after Thanksgiving Iturn this on to Christmas Town.
So that's the same thing.
You know, whenever you decoratefor Christmas, you're going to
want to change out your pillows,your decor, everything, just
totally swap it over intoChristmas City.
I do a Christmas tree that mysalon kind of has a little bit
(13:10):
of like a peacock theme.
So I have a white Christmastree with a bunch of peacock
decorations on it, so that wayit still keeps the vibe of the
salon, but it's very Christmasy.
Now when it comes to Christmasgifts for your salon guests,
this is where it can getdifficult.
Last year was the first yearthat I had done this, and it was
(13:32):
a whole lot harder than Ithought it was going to be, but
I made it that way.
So what I did, what I ended updoing, was my top 10 clients get
a special gift.
In the way that I figured outwho my top 10 clients were, I
went into my booking app and youcan actually see the people who
have spent the most money withyou, and so I figured out who
(13:54):
the top 10 people were and thenfor each of those people, I went
to Hobby Lobby and I got thesereally cute tortoise shell style
key chains that had the firstletter of their name on them,
and I did a satin pillowcase.
I bought like a bulk case of 10pillowcases on Amazon.
I had the key chain, achapstick, travel size,
(14:19):
goldilocks shampoo conditioner,an oil and a hairbrush.
And then I packaged those in areally pretty rose gold gift box
that had that crinkly glitterypaper filling stuff in there in
the box and then I mail themtheir Christmas card.
But when they came to theirappointment, if I wasn't going
to see them until Januarybecause they had a November
(14:41):
appointment, I'd give them theirgift in November and then in
December the people that I wasgoing to see in December I would
give it to them in December.
But they were absolutely blownaway by their gifts.
They were so happy and soreally felt special, and so I
(15:02):
love that you're rewarding thosepeople who have spent the most
money with you.
But for everyone else, I stilldid something for them too.
So what I did for everyone elsebecause you can't I mean, I
guess you could do gifts foreveryone, but I could not afford
it at the time.
(15:22):
There was absolutely no waythat I could buy that many gifts
for that many people.
So what I ended up doing was inthe Christmas card that I
mailed out, I made these littlegift cards on Zazzle and their
hard little plastic gift cards.
So they look very professionaland nice.
(15:43):
They're not just paper.
You know, you want it to looknice.
You don't want to be chintzywith everything.
So I made little gift cards andit said you know you get a free
entry level service or $10 offof your service.
And so people either got to doa $10 or not a $10, a travel
(16:07):
size conditioning mask that theycould take home it was like a
sample size or they could chooseto get $10 off their service.
I do have a few guy clients soobviously they all pick $10 off
their service.
But a lot of the ladies wantedthat Goldilocks take home mask
sample pack.
So that's also something toshow everyone appreciation.
(16:28):
It doesn't cost you a lot ofmoney and you know the goal is
to maybe encourage them to get ahigher priced item.
So a lot of times you can sayyou know the card you could make
if you wanted to be sellingconditioning treatments.
Conditioning treatments have afantastic profit margin.
They don't add a lot of timeand people love them.
(16:51):
So you could always offer likea deep conditioning upgrade and
just say you know $10 off yourbasic deep conditioning package
but offer them the premium onetoo.
And so you could still upsellthat even further and still give
them $10 off but create evenmore of a profit mark.
(17:12):
So the next thing is justgetting your timelines right to
where you know when to orderstuff, when to start writing
those cards.
Like that's always veryimportant to me to kind of have
guidance on when to start doingthings, because I will
procrastinate and I will waittill it's too late and then I
will scramble at the end.
So the first week of October iswhen you are going to order
(17:35):
your Christmas cards.
As soon as you get those, startwriting those cards.
Like I said, I shoot for fiveto 10 a day until my client list
is finished.
If you're feeling ambitious, gofor it.
In October I also order customcoffee cups for my coffee bar.
So this is also somethingreally neat.
When you think about Starbucksand their fall cups and
(17:59):
Christmas cups, it's kind oflike a thing right.
So you can make your own customcups and make it a thing so you
could have your clients take apicture of your custom coffee
cup and be like you know hairwith Emily Day or hair with
whoever day and make it kind ofthis fun little like viral trend
(18:22):
, you know, with your coffeecups.
That's really great marketingand if you're, you know you
could ask your clients to take aselfie with their coffee cup
after their hair's done.
Like there's lots of fun littlethings that you can do with
that.
So those custom coffee cups Ilove those and I bought a box of
a thousand.
(18:42):
I think it cost me 300 bucksand they literally lasted me.
I just now bought cups fromlast year.
Like I've used them all yearlong until just this month and
it's September.
This is the first time I've hadto actually buy take-home mugs
from the store.
So they lasted me almost anentire year because I purchased
(19:04):
those in September, the cups inSeptember last year.
So they last a really long timeand my clients all really liked
them and they were always justlike oh my gosh, these cups are
so cute and I just went on Canvaand created my little cup
design and uploaded onto thewebsite, ordered them and then
they sent me my cups.
So I will link all of thewebsites that I use to create
(19:29):
all the things below in thedescription of this podcast.
That way you guys have thelinks for those.
But it's now more important thanever to make your clients feel
super special and give them aperceived value that no one else
is going to give them.
Make them feel special, makethem feel well, taken care of,
(19:53):
make them feel like they are inthe best salon for them because
they are getting treated so well.
I wanna encourage you to do theextra work and to do those
extra things to make you extraspecial.
Your clients will notice, theywill feel appreciated.
It will build a sense ofloyalty to you because you're
(20:15):
the only one that's ever treatedthem this way.
So don't sleep on this wholeholiday thing.
The seasons are hard for somepeople and for some people it's
an exciting time.
Some people absolutely love theholidays and other people dread
it.
Either way, if you treatsomeone with a sense of care and
(20:39):
attention to detail, that willmake them feel special, whether
this is a good time or a badtime for them.
So I just wanna encourage youto try to do this and see what
you think.
Let me know how you haveenjoyed doing this or what the
problems are.
So, anyways, I will talk to youguys next week and I can't wait
(21:04):
to see the creations that youdo in your salons.
Speaker 1 (21:07):
Thank you for listening in today.
If you have a burning questionor a topic you want me to cover,
leave a review and ask thequestion in the review.
This is the best way to getyour questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything you set yourmind to.
I'll catch you later, don't bea stranger.
Welcome to the smart, wealthy stylist podcast.
I'm your host, emily Cardin.
Over here.
We're dedicated to helpinghairstylists manage their
finances, stay organized,healthy and manage their time
and mental well-being.
We focus on staying healthy inall areas of life and maximizing
productivity.
If you're a hairstylist lookingfor these things, then this is
(00:23):
the podcast for you.
Together, we'll avoid burnoutand step into being the smartest
, wealthiest stylist that we canbe.
Speaker 2 (00:33):
Welcome back to the smart, wealthy stylist podcast.
Today's episode we're going togo over perceived value and how
to add value this holiday season.
I know that it is onlySeptember, but this is when you
start preparing for your holidayseason.
This is such a fun thing to dofor your clients, and not only
(00:56):
is it fun but it's absolutelynecessary.
So in today's day and age inthe salon industry, it is
absolutely vital to give anamazing perceived value to your
business.
There's been a major shift inconsumer behavior.
Clients want an experience.
They want to feel special, nowmore than ever.
(01:19):
I know that clients choose youand come to your chair because
they want great hair.
Maybe you guys really enjoyeach other and you totally vibe.
You guys get along really well,but offering those super
special, unique things will keepthem coming back.
That's where you build up yourloyalty level with these clients
(01:41):
.
Last year, I took a fallworkshop and it was absolutely
eye-opening and mind-blowing tosee my clients' reactions from
the things that I startedimplementing from that.
So I am doing that again thisyear and I want to walk you
through how to do the same andhow to increase your perceived
(02:01):
value and make your clients feelextra special.
The best thing about this isthat these things really are not
going to cost you your lifesavings, but it will still make
a huge impact on how yourclients view you, on how they
feel about you and how they willwant to keep coming back
(02:22):
because they feel so special,building up a perceived value.
And when I say perceived value,I'm meaning what are you
offering your clients?
Is it great hair, cleanenvironment.
Did it like the luxuryexperience?
Whatever it is, is theperceived value, what they
perceive you as, what theyperceive your services as and
(02:46):
how you make them feel whilethey're there.
So let's just jump right in andstart with fall.
So right now is September andwith fall and Christmas, you
want it to look like a littlefall elf came in there and threw
up all over your salon.
I'm talking pillows, candles,garland on your station.
(03:10):
You're like whatever you canthink of, whatever your vibe is
for your salon, your aesthetics.
You want it to feel like fallexploded everywhere.
You want people to think oh mygosh, it's fallen here.
It gets people thinking andgets them into buying mode.
It makes them start thinkingabout holiday stuff.
If you're the first place thatpeople start thinking about that
(03:34):
at.
A lot of times they'll buyproduct for friends and family
or whatever if you have retailavailable.
But not only that, they love it.
They like the changing of theseasons, they like to see you
partaking and making your salonreally philosophically pleasing.
So the very first fun littlething that you can do is offer a
(03:57):
fall aromatherapy add-on.
So I actually have an oildiffuser by my back bar and you
can get a pumpkin spiceessential oil and you put that
in there and you only turn it onif they purchase the fall
aromatherapy add-on.
During that add-on they get apumpkin deconditioning mask with
(04:19):
a hot towel and thearomatherapy oil going while
they're sitting there.
So they're getting the smell,the feel you're nourishing their
hair.
It's a really nice experience.
It's a really great littletreat and people like that.
So typically I run this at a$30 price tag.
(04:41):
The mask only sits on theirhair for about five minutes, so
it doesn't really cut into yourscheduled appointment time much,
but it still adds a big impacton the perceived value and when
you look at the cost of yourproduct versus what you're
charging, it's really, reallyit's like a 52% profit margin on
(05:03):
that.
So I mean you're making decentprofit off of that bonus service
and it doesn't add much timeonto your service time.
So that's a really great littleadd-on that you can offer
during the fall and then afterthat, fall specials over.
Typically at the end of OctoberI start running my second
(05:26):
special and this was a huge hitlast year.
I absolutely loved doing it andmy clients loved it.
So I had two different packagesof deep conditioning treatment
and what they would get is theywould get a deep conditioning
treatment at the bowl and then Isent them home with a full-size
deep conditioning mask for themto use at home, because during
(05:50):
the winter months people's hairusually gets dry, it's staticky,
and so, starting at the end ofOctober, this is when I start
doing this, because typicallyit's getting cooler, the
humidity's down, statics, updryness starts, and I run this
all the way through February.
And the way I do it is I charge$25.
(06:12):
If they do the basic treatment,it's on for about five minutes
at the shampoo bowl with a hottowel.
If they want essential oils,they can have it.
I keep those hot towels at myback bar.
If they choose to haveessential oil, I just add it on
before I put it on their hair.
Not everyone likes essential oil, but anyway.
So you do the deep conditioningtreatment at the back bar and I
(06:35):
use the Biolodge hydrating mask, and then you send them home
with a full-size hydrating mask.
The profit margin on this is Iwant to say it was 86%.
So that is a fantastic amountof money to take home off of a
very minimum service.
And they leave feeling extraspecial because you're only
(06:57):
using a little bit out of yourback bar stock and then
essentially, you're selling thedeep conditioning mask for more
than what you should, butthey're also getting a service
with it, but the service doesnot take you very much time.
The second one is the premium,which is $65.
(07:20):
They get a Goldilocks take homemask.
So the profit margin on this is75% and the really cool thing
is it only takes 15 minutes.
They get a hot towel withessential oils on it also, and
so, once again, you know thisfive and 15 minutes.
Typically I have enough time inmy schedule to make sure that I
(07:43):
can make that happen, and ifyou are double booked, back to
back and you don't have time fora five to 15 minute service,
you need to message me and weshould talk, so that shouldn't
be happening.
You can absolutely adjust yourpricing and your time management
behind the chair so that youcan offer that.
(08:05):
You know that beautiful time toadd on a service.
If you choose to, or if youdon't add on the service, you
have 30 minutes after a clientto eat your lunch.
So anyway, those are reallyreally great add on services
that have great profit marginsthat can help supplement your
income, add extra income to yourday and then also make them
(08:29):
feel super special and fall andget them into the buying mood
and get them kind of centeredaround.
You know where the seasons areheading.
So the next thing that is superimportant is handwritten notes.
I want you to think about thelast time that you got a letter
from someone, if anyone has everwrote you a handwritten card
(08:53):
and sent it in the mail, and howthat makes you feel.
I know when I get handwrittenmail in letters cards, it makes
me feel really special thatsomeone took the time out of
their day to just even it's justa really quick, short little
card.
It still makes me feel superspecial.
So during this time Septemberand October you need to make
(09:14):
sure that you have all of yourclients' physical addresses.
I use Vagaro for my booking appand it's been great because my
clients can go in there andupdate all of their information.
Typically when I check out myclients I'm like hey, do you
mind looking over your clientcard real quick and making sure
everything is good to go?
I'm going to be sending outChristmas cards this year and I
(09:36):
just want to make sure youraddress on file is correct, and
nine times out of 10, they justabsolutely fill it out.
They have no problems.
I have a few people that arelike I just don't want to give
out my physical address andthat's totally okay, I don't
mind that.
But I always tell them okay,well, you're not going to get a
(09:56):
Christmas card, so just be aware.
And they're like that's fine,you know.
So it's okay if they don't wantto give out their address.
But when you word it in thatmanner, people aren't going to
turn you down most of the time.
And then whenever you go tostart filling out these
(10:16):
Christmas cards, I like to fillout like five a day, because if
you just try to sit down andfill out all like, I think I
have 186 clients right now.
So if I go to sit down and fillout all of those Christmas
cards.
That is extremely timeconsuming but if you just do
five to 10 a day it gets donequickly and just in time for you
to mail them out for Christmas.
(10:38):
But once you have thesephysical addresses you can take
your perceived value step onestep further.
You can make sure that you havetheir anniversary and birthday
and then at the beginning ofevery month just go through your
clients and see whose birthdaysand anniversaries are that
month and you can write them ahandwritten birthday card and
(10:58):
send it in the mail.
And write them out ahandwritten anniversary card and
send it in the mail.
That makes them feel soextremely special and really
seen and appreciated.
And this is the stuff.
It's a simple thing but itreally creates a sense of
loyalty and builds that bondbetween you and your clients to
(11:19):
where they really don't want togo anywhere else.
Another option is offer falldrinks.
So I have a coffee bar and onthat coffee bar typically I'll
get like pumpkin spice coffees,you know, toasted caramel
coffees, hazelnut.
I get fall type creamers andput it on the counter as well.
(11:41):
And every once in a while,depending on what my schedule is
like, I'll offer a cold drinktoo, like a cranberry mocktail.
A really simple one is just toget unsweetened cranberry juice
and freezes and ice cubes traysand then put those ice cubes in
a glass, pour ginger ale over itand throw cinnamon stick in it
(12:04):
and it is delicious and it looksvery fallish and my clients
love it.
So it's simple, it's easy, it'ssomething that you can just
grab out of the fridge and dumpit in there for your client,
because a lot of times, you know, when you're trying to make
apple cider or something, you'remaking big batches and then a
lot of people don't want it.
(12:25):
So, having something like that,you could do this in any
variation, but it's just a funlittle mocktail and if your
client does want alcohol, ifyou're into that, you can add
some sort of something to that.
So, anyways, that's, you know,fall drinks, people like that
too.
It's a great little add-on andit doesn't cost you much money.
(12:47):
So all of this fall stufftypically runs through November
and then after Thanksgiving Iturn this on to Christmas Town.
So that's the same thing.
You know, whenever you decoratefor Christmas, you're going to
want to change out your pillows,your decor, everything, just
totally swap it over intoChristmas City.
I do a Christmas tree that mysalon kind of has a little bit
(13:10):
of like a peacock theme.
So I have a white Christmastree with a bunch of peacock
decorations on it, so that wayit still keeps the vibe of the
salon, but it's very Christmasy.
Now when it comes to Christmasgifts for your salon guests,
this is where it can getdifficult.
Last year was the first yearthat I had done this, and it was
(13:32):
a whole lot harder than Ithought it was going to be, but
I made it that way.
So what I did, what I ended updoing, was my top 10 clients get
a special gift.
In the way that I figured outwho my top 10 clients were, I
went into my booking app and youcan actually see the people who
have spent the most money withyou, and so I figured out who
(13:54):
the top 10 people were and thenfor each of those people, I went
to Hobby Lobby and I got thesereally cute tortoise shell style
key chains that had the firstletter of their name on them,
and I did a satin pillowcase.
I bought like a bulk case of 10pillowcases on Amazon.
I had the key chain, achapstick, travel size,
(14:19):
goldilocks shampoo conditioner,an oil and a hairbrush.
And then I packaged those in areally pretty rose gold gift box
that had that crinkly glitterypaper filling stuff in there in
the box and then I mail themtheir Christmas card.
But when they came to theirappointment, if I wasn't going
to see them until Januarybecause they had a November
(14:41):
appointment, I'd give them theirgift in November and then in
December the people that I wasgoing to see in December I would
give it to them in December.
But they were absolutely blownaway by their gifts.
They were so happy and soreally felt special, and so I
(15:02):
love that you're rewarding thosepeople who have spent the most
money with you.
But for everyone else, I stilldid something for them too.
So what I did for everyone elsebecause you can't I mean, I
guess you could do gifts foreveryone, but I could not afford
it at the time.
(15:22):
There was absolutely no waythat I could buy that many gifts
for that many people.
So what I ended up doing was inthe Christmas card that I
mailed out, I made these littlegift cards on Zazzle and their
hard little plastic gift cards.
So they look very professionaland nice.
(15:43):
They're not just paper.
You know, you want it to looknice.
You don't want to be chintzywith everything.
So I made little gift cards andit said you know you get a free
entry level service or $10 offof your service.
And so people either got to doa $10 or not a $10, a travel
(16:07):
size conditioning mask that theycould take home it was like a
sample size or they could chooseto get $10 off their service.
I do have a few guy clients soobviously they all pick $10 off
their service.
But a lot of the ladies wantedthat Goldilocks take home mask
sample pack.
So that's also something toshow everyone appreciation.
(16:28):
It doesn't cost you a lot ofmoney and you know the goal is
to maybe encourage them to get ahigher priced item.
So a lot of times you can sayyou know the card you could make
if you wanted to be sellingconditioning treatments.
Conditioning treatments have afantastic profit margin.
They don't add a lot of timeand people love them.
(16:51):
So you could always offer likea deep conditioning upgrade and
just say you know $10 off yourbasic deep conditioning package
but offer them the premium onetoo.
And so you could still upsellthat even further and still give
them $10 off but create evenmore of a profit mark.
(17:12):
So the next thing is justgetting your timelines right to
where you know when to orderstuff, when to start writing
those cards.
Like that's always veryimportant to me to kind of have
guidance on when to start doingthings, because I will
procrastinate and I will waittill it's too late and then I
will scramble at the end.
So the first week of October iswhen you are going to order
(17:35):
your Christmas cards.
As soon as you get those, startwriting those cards.
Like I said, I shoot for fiveto 10 a day until my client list
is finished.
If you're feeling ambitious, gofor it.
In October I also order customcoffee cups for my coffee bar.
So this is also somethingreally neat.
When you think about Starbucksand their fall cups and
(17:59):
Christmas cups, it's kind oflike a thing right.
So you can make your own customcups and make it a thing so you
could have your clients take apicture of your custom coffee
cup and be like you know hairwith Emily Day or hair with
whoever day and make it kind ofthis fun little like viral trend
(18:22):
, you know, with your coffeecups.
That's really great marketingand if you're, you know you
could ask your clients to take aselfie with their coffee cup
after their hair's done.
Like there's lots of fun littlethings that you can do with
that.
So those custom coffee cups Ilove those and I bought a box of
a thousand.
(18:42):
I think it cost me 300 bucksand they literally lasted me.
I just now bought cups fromlast year.
Like I've used them all yearlong until just this month and
it's September.
This is the first time I've hadto actually buy take-home mugs
from the store.
So they lasted me almost anentire year because I purchased
(19:04):
those in September, the cups inSeptember last year.
So they last a really long timeand my clients all really liked
them and they were always justlike oh my gosh, these cups are
so cute and I just went on Canvaand created my little cup
design and uploaded onto thewebsite, ordered them and then
they sent me my cups.
So I will link all of thewebsites that I use to create
(19:29):
all the things below in thedescription of this podcast.
That way you guys have thelinks for those.
But it's now more important thanever to make your clients feel
super special and give them aperceived value that no one else
is going to give them.
Make them feel special, makethem feel well, taken care of,
(19:53):
make them feel like they are inthe best salon for them because
they are getting treated so well.
I wanna encourage you to do theextra work and to do those
extra things to make you extraspecial.
Your clients will notice, theywill feel appreciated.
It will build a sense ofloyalty to you because you're
(20:15):
the only one that's ever treatedthem this way.
So don't sleep on this wholeholiday thing.
The seasons are hard for somepeople and for some people it's
an exciting time.
Some people absolutely love theholidays and other people dread
it.
Either way, if you treatsomeone with a sense of care and
(20:39):
attention to detail, that willmake them feel special, whether
this is a good time or a badtime for them.
So I just wanna encourage youto try to do this and see what
you think.
Let me know how you haveenjoyed doing this or what the
problems are.
So, anyways, I will talk to youguys next week and I can't wait
(21:04):
to see the creations that youdo in your salons.
Speaker 1 (21:07):
Thank you for listening in today.
If you have a burning questionor a topic you want me to cover,
leave a review and ask thequestion in the review.
This is the best way to getyour questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything you set yourmind to.
I'll catch you later, don't bea stranger.
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