August 21, 2023 • 25 mins
Are you still clinging to the old school ways of building your clientele as a hairstylist? It’s time to embrace the power of social media and a professional website to transform your business. I take you on a journey from the traditional methods of client acquisition, to the modern ways of expanding your client base. Let's talk about expressing your unique personality through your online presence, targeting dream clients, and crafting an enticing professional image through your website.
In this episode, you're not just going to learn about client acquisition, but also how to retain your dream clientele. We talk about the effectiveness of a clear pricing strategy, the magic of client referrals, and the advantages of online booking. Not to mention, I'll guide you on how to handle queries that may arise and keep your clientele engaged. Remember, the digital world is a stylist’s runway, and it’s time for you to strut your stuff. So, tune in, and let's unlock those doors leading to infinite possibilities in the hairstyling business.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the smart, wealthy stylist podcast.
I'm your host, emily Cardin.
Over here.
We're dedicated to helpinghairstylists manage their
finances, stay organized,healthy and manage their time
and mental well-being.
We focus on staying healthy inall areas of life and maximizing
productivity.
If you're a hairstylist lookingfor these things, then this is
(00:23):
the podcast for you.
Together, we'll avoid burnoutand step into being the smartest
, wealthiest stylist that we canbe.
Speaker 2 (00:33):
Welcome back to the smart, wealthy stylist podcast.
So for today's episode, I'mgoing to talk all about how to
build your clientele fromnothing.
I know so many people reallystruggle with this and don't
really know where to start.
There's just a lot of resourcesand ways.
(00:56):
13 years ago, whenever Istarted doing hair, it was just
so much different than it istoday.
There's so many different waysfor us to put ourselves out
there, to be noticed, to allowclients to find us.
In today's day and age, ifyou're building a clientele, you
(01:16):
are fortunate.
You are in the lucky spot.
I guess I should say so.
Back in the day, I would leavea generous tip and a business
card.
I would always fix my hairsuper cute and try to really
look the part, and anytime I'dgo out and all the time people
(01:37):
would say, oh my gosh, your hairis so cute, who does your hair?
And I'm like well, I'm actuallya hair stylist I work at.
Here's a card.
I had a stack of cards with meat all times and then, of course
, client referrals and stuff.
I tried to find a place thatwas high volume walk-ins and
that was very helpful becausepeople would come in looking for
(02:00):
a new stylist and I was able totake walk-ins, so that was a
great way to build clientele inthe early years.
But then now new stylists havesuch an advantage because we
have social media.
Social media do not sleep on it.
It is the single most valuableway to build your clientele.
(02:25):
People can see what you'reabout, what your personality is
like, what you offer people.
Everything, anything that youdo behind the chair, you can put
on social media and people knowwhat to expect.
In today's day and age, peoplereally, really want to know what
they're getting into.
That's what you're passionateabout.
(02:46):
By utilizing social media, youcan post only Blonding.
By doing that, you show people.
Okay, she does Blonding.
She's an expert at it.
This is all she does.
Look at all these pictures.
They're beautiful and that'swhat you want to do.
So whatever you're wanting toserve, whoever you're wanting to
(03:07):
serve, by posting on socialmedia those dream clients that
you want in your chair, postwhat they want to see, and by
doing that, you will startgrowing exponentially.
And with social media, you havethe ability to showcase
yourself, showcase what yoursalon looks like and, like I
(03:30):
said, your personality.
You know, making some of thoselike funny videos is good if
that's your personality, ifyou're very professional and
want it to look extremelyprofessional, post that it's all
your preference.
So whoever you want in yourchair, post things that apply to
(03:50):
them, and this goes forFacebook groups too.
And just depending on what yourdemographic is so like, if
you're wanting these, you knowyoung, blonde, like college age
people, or you know up intotheir 30s 40s, but you're not
really into gray coverage thoseare the people that you're going
(04:10):
to post on your page.
You know taking lots of pictures.
Every single client that's inyour chair, that is your dream
client.
Make sure that you are takinglots of pictures of them, and
I'm talking like at least 20,.
Take a before video, take anafter video, take before
pictures, after pictures.
You can even take duringpictures and during your service
(04:33):
videos.
However you want to do it, youcan.
But by having all thosepictures and videos, you are
able to later put together thoseyou know carousel posts or
create reels or whatever it isthat you're wanting to do.
You can create those posts anddrive those clients into your
(04:56):
chair and Then like say you'reinto you know forties and up
great coverage.
There's not a lot of users,like on Instagram, that are in
that age range.
So for you, you may want topost on Facebook, on the next
door app there's.
There's a lot of differentplatforms for that, because a
(05:19):
lot of those age range peopleLive on Facebook.
You know that's.
That's their preferred Sourceof social media.
So you just need to figure out,like, who is my dream client,
who do I want in my chair?
And then figure out whichsocial media platform you need
to show up on.
Once you figure that out, it isreally helpful because that's
(05:42):
when you start getting thepeople that you want in your
chair.
The second thing I would say isa website.
People want to see that you areprofessional, that you are an
actual business entity.
Having an actual website setyou apart from so many other
people.
I am not tech savvy and Havinga website is not as hard as you
(06:08):
might think.
It's one of those things thatyou think oh my gosh, there is
no way I can make a website.
Well, I use a website Builder,or I guess you could call it.
It's called Wix Wix and I usetheir templates and then just
Customized it to fit what Iwanted it to look like.
You can check that out atrevive a fysiloncom, but by
(06:33):
having a website, you can put onthere who you are.
You know what you're all about.
I have like a new client paththat they is mapped out on my
website very clearly, what Iwant them to do, and the people
that will go down that path anddo the actions that you're
asking are Most likely yourdream clientele because they're
(06:55):
willing to jump through thehoops.
It eliminates a lot of theriffraff and a lot of those
problem clients and it's therefor a reason.
And then I also have, like, myretail sites linked to my
website.
There's online booking on mywebsite.
Everything that it takes forthem to have a successful hair
journey is on my website how tofind me, my social media links,
(07:19):
what hair products I'm using andabout me video that I had
professionally made, you know.
It just gives you a full ideaof Once again, you're.
You're reiterating what you'reposting on your social media
with your website, who yourdream clients are, what you're,
you know, wanting to get in yourchair.
On your website will also bethe same.
(07:41):
So on your website it will looka lot like your social media
page and that's okay.
You can even like on wix.
There's a little template whereyou can link your social media
To your website and it willautomatically scroll through
those pictures that are on yoursocial media account.
So that's a really handyfeature, because then they're
like, oh yeah, I saw that on herInstagram.
(08:01):
So a website basically justshows professionalism, that
you're better than everyone elsein your area, and People are
most likely going to choose youover someone who doesn't have a
website.
They want to see that you are aserious hairstylist, that you
are giving people the servicesthat they want, you're giving
(08:22):
them a way to book.
And if you're not doing onlinebooking, I absolutely 10 out of
10 would recommend it and, to behonest, it's just the day and
age that we live in.
And if you're still running offof a paper book, you're
probably gonna have a hard timefilling your chair, simply
because a lot of times, you know, when people are scrolling
(08:43):
social media at midnight, theywant a way to be able to jump on
their book.
You know, if they come acrossto you and you know you can't,
they can't get a hold of youthey may book with someone else
because the other person hassocial media or online booking.
So online booking superimportant.
And another thing that's coolabout online booking.
They can see your prices, theycan see what packages you offer,
(09:05):
they can see what services youoffer and they have a very clear
idea of how much it's gonnacost them when they come see you
.
Something else that's superimportant that I'm gonna touch
on later in this episode Um, onyour website, you can also
Collect reviews and post them onyour website.
People trust reviews.
They want to see reviews, soposting those on your website is
(09:28):
also very important.
And just put yourself in yourclient's shoes.
So say you're looking for aservice and you know your
hairstylist.
You don't want to do your ownhair.
You've been looking for someonethat can do your hair exactly
how you want.
You've been wanting you knowthis like really dark.
You know rich brunette color,and you just Don't find anyone
(09:49):
that you're wanting or youhaven't heard of anyone.
And so you go on Instagram andtype in rich brunette or
brunette specialist near me, orbrunette specialist Joplin,
missouri.
So all these results startpopping up, right, and you can
see that this person specializesin brunettes and they're close
(10:11):
to you, and that you click ontheir, their Instagram, and then
you go to the link in their bioand there's a website when you
click on that website, you cango in there and see okay, this
is how much they charge, this iswhat the colors look like, this
is what their clients look like, this is what the salon looks
like.
You go in knowing exactly howmuch you're going to spend, what
(10:32):
the place looks like, what typeof personality that the stylist
that you're going to has,because you're in their chair
for anywhere you know, at leastan hour and a half, possibly two
, three hours, just depending onwhat service you get.
But having a really good ideaof who you're going to get your
service from is comforting,right.
(10:52):
So why should we not offer ourclients these same things?
Your clients are going to pickyou over anyone else because
you've went the extra links togive them exactly what they want
to see and hear.
The second or the third thing isyou know Facebook groups or
communities.
So once you figure out who yourclient is that you're wanting
(11:14):
to get in your chair, you'regoing to know where they hang
out.
So you know someone in their20s like college websites.
There's, you know, maybe,fitness places that you like to
go to.
There's people that go there.
You start interacting in thesecommunities when people ask
questions like hey, have youheard of any good hairdressers
(11:34):
in this area?
You can come on in there andsay, hey, check out my Instagram
, I do hair, you know, and justfinding those comments where
people are asking for hairstylist or does anyone know of
anyone who does this, this andthis?
Go on there and drop yourInstagram handle or drop your
website.
Engaging in those communitiesand showing up and just showing
(11:57):
what you have to offer others isa huge impact on your client
booking and people love thatwhenever you're already creating
a relationship with them beforethey even set foot in your
chair, and then, once you dostart getting these clients into
your chairs, client referralsis just one of the hugest things
(12:19):
as well.
Like all of these things are,like my very, very top favorite
ways to get clients in my chairand to build a lasting clientele
people who come back to youonly because they love your
services, they love what youoffer, they love the environment
in your salon or they just lovetheir hair.
(12:40):
So client referrals is my nexttopic and with client referrals
you can create a referral system.
There's so many differentreferral systems out there and
you know loyalty programs orwhatever, and even like with my
Vagaro app.
It offers a built-in loyaltysystem and point systems and all
(13:01):
those things.
So by creating a killerreferral program, that is a
great way to get more clients inthe chair too, because your
clients that are in your chairare getting benefits from their
friends coming to see you.
So that's another really greatway to just say, hey, I
appreciate you spreading theword, I'm trying to grow my
(13:22):
business and your clients wantto see you thrive and so by
doing that and, you know, reallygifting them whenever they send
their friends into you, it'sjust such a special thing
because they feel special andappreciated and then you're
getting a lot of like-mindedpeople coming into your chair,
(13:43):
because if some of your veryfavorite clients are the ones
sitting in referrals, a lot oftimes the people that they hang
out with are kind of like them,and so you're just getting more
people in your chair that arenice or tip well or they are
your dream clients.
So that is very specialwhenever you have clients who
(14:06):
already love you sending intheir friends and family because
they think that they'll loveyou too.
Another opportunity is paidadvertising through Instagram or
Facebook.
You can also do paidadvertising on Google.
That can be a really great wayto get your name out there to
people that it wouldn't normally.
This is at the bottom of mylist simply because it doesn't
(14:31):
always work, but it is worth ashot.
I have had some paid ads doreally well and then I've had
some other paid ads where Ididn't get a single client.
That's why social media andyour website and Facebook and
referral programs and stuff isat the very top of my list,
because those are the ones thathave the very most impact.
(14:52):
I get the very most new clientrequests off of Instagram.
Instagram is just the numberone place because that's where
my dream clientele hang out.
So that's where I post the mostconsistently and that's where
they find me is on Instagram.
(15:13):
But, like I said earlier,reviews matter too.
So if you can create a Googleaccount, a Google business
account and a Yelp businessaccount and have your clients
leave you reviews on thoseplatforms, that is super, super,
super important.
It's kind of like the icing ontop of the cake, like you've
(15:35):
built this business, you'vebuilt these clientele, you've
really nurtured these peopleinto becoming loyal to you and
the next step is just to showthe world exactly how awesome
you are.
So by having those clients whotruly value you leave those
(15:55):
reviews.
It's super, super important.
I like having my extensionclients leave reviews on Google
and Yelp and kind of tell theirstory.
I had a girl which Yelp iscrazy.
Sometimes they're reviews postand sometimes they don't.
So I'm not sure what's up withYelp, but I just keep having
people write reviews and I juststay showing up consistently on
(16:18):
there because it's just asimportant.
And you use Google and Yelpalmost like a social media.
I try to post to both of thoseat least once a week just to
keep my visibility up.
But I post before and afterpictures on those.
I just have an app calledLayout and I just put the before
picture and the after picturein one picture together and like
(16:39):
edit it that way.
Then people can just scrollthrough and see all these before
and afters.
They love that.
They wanna see what that personcame in before and what they
left with.
And one of the really greatthings about Google reviews is
people trust Google, peopletrust Yelp.
They want to see real lifepeople leaving reviews on what
(17:02):
they received.
They wanna know that they arein fact going to get what you
say they're going to get.
And when you have all thosereviews, it is so helpful
because people say, oh, you know, oh, wow, that's exactly what
I'm struggling with and look howshe fixed her hair.
Or if you're an extensionclient or an extension stylist
and you have a client thatsuffered hair loss and that's
(17:24):
kind of your specialty Maybeyou're a hair loss specialist
and you have all these clientsthat come in with a super thin,
fine hair and then you installthese extensions on them and
give them their confidence backand then eventually they get to
take them out because their hairis recovered and someone posts
an honest review about that.
Like that is gold.
You cannot get anything that'smore valuable than that.
(17:45):
Real life clients travelingreal life journeys that have
overcome exactly what you'reposting, that you're an expert
in Showing people true lifeThings that have happened and
your clients raving about it.
That is Insurmountable.
(18:06):
I mean it is.
It is the most valuable thingthat you could offer a potential
new client is an awesomefive-star review showing them
Exactly what the problem thatthey're having can be fixed in
your chair.
And one last really great way togain new clientele Is to get
(18:27):
involved in like a localcommunity group.
So I know the Chamber ofCommerce here in Joplin meets, I
think monthly.
I used to be a part of it along time ago when I worked at
the Alliance dinner.
It was the very first place Iever worked and I went to some
of those meetings and I did gainsome clients from that and that
was really cool to be a part of, because you're meeting all
(18:48):
these other Joplin businessowners and or wherever you're at
, you know you're meetingbusiness owners in your city and
Business owners want to seeother businesses succeed in
their town.
So by going to these likeChamber of Commerce type
meetings, you can create reallygreat relationships with other
small business owners in yourcity.
(19:08):
You can gain new clients fromthat and a lot of times what
ends up happening is thesebusiness owners.
You know Someone will come upto them and say, hey, do you
know if any good hairstylist youknow my daughter is looking for
hairdresser or whatever, mine'snot taking any new clients and
they'll say, actually, yeah,there's a girl in my, my Chamber
of Commerce group and she ishas been, you know, trying to
(19:29):
build your clientele.
I, her Facebook looks great orher Instagram looks great, you
should check it out.
So those those people,relationships and having those
communities that are with othersmall business owners is A
really great way, also becausethey want to see you succeed and
you want to see them succeed.
And a lot of times, you know,I'll have people ask me Do you
(19:50):
know a, you know HVAC guy, or doyou know this or that?
And I still have those sameconnections from when I was in
the Chamber of Commerce, youknow, 13 years ago, and a lot of
these people are still inbusiness.
So it's a great way to kind ofshare and build up the community
around you with other smallbusiness owners in your city,
while also getting new clientsfrom those people.
(20:11):
When you start running yourbusiness like a business, it is
just such a powerful thingbecause you have the opportunity
, like no one else in this dayand age, to get the exact people
that you want in your chair.
You have the opportunity topresent yourself in such a way
that those people that want tobe in your chair can find you
(20:34):
and and Whenever you take thatseriously and really post social
media and use it like a tooland which with that I will also
say reels is an amazing way.
Right now I have gotten so manynew client requests.
I've been posting at least fourtimes a week on my Revivify
(20:54):
page and what I'm seeing is thatwhen I'm using keywords and
doing different things in thesereels, I Am getting noticed by
the people that want to find me.
So when I do my extension posts,I create a reel that's anywhere
from seven to eight secondslong.
I post an audio that istrending with less than 10,000
(21:17):
listens or 10,000 uses, and thenOn the text on the screen, I
try to write somethinginteresting, or I try to.
Well, I also type out wordsthat are keywords.
So typically I'll put Joplinextensions, healthy hair
extensions, hair extensions andJoplin, you know, like keywords
(21:40):
like that Someone would besearching if they were trying to
find you, and then I swipethose words down off the screen
in the bottom right-hand cornerand hide them.
But Instagram is working almostlike a search engine now, so
you can go to the search bar andtype in you know, hair
extensions, joplin and my reelswill pop up, because I have been
(22:02):
hiding keywords in the videosand then also in the caption by
writing meaningful captions andexplaining in detail what's
happening in the video.
Or you know the journey theperson took, or you know just
giving some value to yourclients.
That is very meaningful andInstagram likes a juicy,
(22:24):
meaningful caption.
So by going on there and justputting you know oh, awesome
hair extensions, come see meyou're probably not gonna get
seen by very many people.
But if you say, you know, myfriend Nicole came in and you
know she had suffered hair lossfrom postpartum, we did one row
and you know this is a yearlater, but we finally got to
(22:46):
ditch the one row.
Her natural hair has recovered.
She's, you know, grown her hairout.
It looks amazing.
It's healthy and thick again.
You know, putting someone'sjourney or putting the exact
process that you go through onsomething.
It can be time consuming tocreate these reels, but if you
block out your time and you'reintentional and you can schedule
(23:06):
these posts or maybe you justdo it every morning at you know,
7 am or whatever, like you haveyour time, you block it out and
you get it done and by doingthat you are getting seen more.
Instagram bumps up your viewsmore and you can really get put
in front of people who arelooking for services in your
(23:28):
area.
So it's a huge tool and whenyou use a social media like a
tool, it will absolutely growyour business.
But, like I said, make sure thatyou have the online booking
ready to go.
So whenever they do find you,they have a called action, they
have a way to, you know, slideinto your DMs or they can click
(23:50):
the link in your bio and go bookor you know.
However you prefer to book them.
But online booking is soimportant because a lot of times
people are searching late atnight and they want a way to
book right away.
They don't want to have to waituntil the morning or until
Tuesday when you return to work.
They want to book right thenand you will get way more people
in your chair if they have theopportunity to book online
(24:12):
versus if they have to call you.
People don't even want to callpeople anymore.
They want to book online.
So, anyways, I hope that thiswas helpful and I hope that it
added value and it gives yousome hope, gives you some
direction and gets you excitedabout building that clientele.
If you have any questions, feelfree to find me at smart,
(24:34):
wealthy stylist on Instagram andI would be glad to help guide
you through anything additional.
Or if you have any questionsabout what I said today, I would
love to help you out.
So I hope you guys have a greatday and I will talk to you next
week.
Speaker 1 (24:49):
Thank you for listening in today.
If you have a burning questionor a topic you want me to cover,
leave a review and ask thequestion in the review.
This is the best way to getyour questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything you set yourmind to.
I'll catch you later, Don't bea stranger.
Welcome to the smart, wealthy stylist podcast.
I'm your host, emily Cardin.
Over here.
We're dedicated to helpinghairstylists manage their
finances, stay organized,healthy and manage their time
and mental well-being.
We focus on staying healthy inall areas of life and maximizing
productivity.
If you're a hairstylist lookingfor these things, then this is
(00:23):
the podcast for you.
Together, we'll avoid burnoutand step into being the smartest
, wealthiest stylist that we canbe.
Speaker 2 (00:33):
Welcome back to the smart, wealthy stylist podcast.
So for today's episode, I'mgoing to talk all about how to
build your clientele fromnothing.
I know so many people reallystruggle with this and don't
really know where to start.
There's just a lot of resourcesand ways.
(00:56):
13 years ago, whenever Istarted doing hair, it was just
so much different than it istoday.
There's so many different waysfor us to put ourselves out
there, to be noticed, to allowclients to find us.
In today's day and age, ifyou're building a clientele, you
(01:16):
are fortunate.
You are in the lucky spot.
I guess I should say so.
Back in the day, I would leavea generous tip and a business
card.
I would always fix my hairsuper cute and try to really
look the part, and anytime I'dgo out and all the time people
(01:37):
would say, oh my gosh, your hairis so cute, who does your hair?
And I'm like well, I'm actuallya hair stylist I work at.
Here's a card.
I had a stack of cards with meat all times and then, of course
, client referrals and stuff.
I tried to find a place thatwas high volume walk-ins and
that was very helpful becausepeople would come in looking for
(02:00):
a new stylist and I was able totake walk-ins, so that was a
great way to build clientele inthe early years.
But then now new stylists havesuch an advantage because we
have social media.
Social media do not sleep on it.
It is the single most valuableway to build your clientele.
(02:25):
People can see what you'reabout, what your personality is
like, what you offer people.
Everything, anything that youdo behind the chair, you can put
on social media and people knowwhat to expect.
In today's day and age, peoplereally, really want to know what
they're getting into.
That's what you're passionateabout.
(02:46):
By utilizing social media, youcan post only Blonding.
By doing that, you show people.
Okay, she does Blonding.
She's an expert at it.
This is all she does.
Look at all these pictures.
They're beautiful and that'swhat you want to do.
So whatever you're wanting toserve, whoever you're wanting to
(03:07):
serve, by posting on socialmedia those dream clients that
you want in your chair, postwhat they want to see, and by
doing that, you will startgrowing exponentially.
And with social media, you havethe ability to showcase
yourself, showcase what yoursalon looks like and, like I
(03:30):
said, your personality.
You know, making some of thoselike funny videos is good if
that's your personality, ifyou're very professional and
want it to look extremelyprofessional, post that it's all
your preference.
So whoever you want in yourchair, post things that apply to
(03:50):
them, and this goes forFacebook groups too.
And just depending on what yourdemographic is so like, if
you're wanting these, you knowyoung, blonde, like college age
people, or you know up intotheir 30s 40s, but you're not
really into gray coverage thoseare the people that you're going
(04:10):
to post on your page.
You know taking lots of pictures.
Every single client that's inyour chair, that is your dream
client.
Make sure that you are takinglots of pictures of them, and
I'm talking like at least 20,.
Take a before video, take anafter video, take before
pictures, after pictures.
You can even take duringpictures and during your service
(04:33):
videos.
However you want to do it, youcan.
But by having all thosepictures and videos, you are
able to later put together thoseyou know carousel posts or
create reels or whatever it isthat you're wanting to do.
You can create those posts anddrive those clients into your
(04:56):
chair and Then like say you'reinto you know forties and up
great coverage.
There's not a lot of users,like on Instagram, that are in
that age range.
So for you, you may want topost on Facebook, on the next
door app there's.
There's a lot of differentplatforms for that, because a
(05:19):
lot of those age range peopleLive on Facebook.
You know that's.
That's their preferred Sourceof social media.
So you just need to figure out,like, who is my dream client,
who do I want in my chair?
And then figure out whichsocial media platform you need
to show up on.
Once you figure that out, it isreally helpful because that's
(05:42):
when you start getting thepeople that you want in your
chair.
The second thing I would say isa website.
People want to see that you areprofessional, that you are an
actual business entity.
Having an actual website setyou apart from so many other
people.
I am not tech savvy and Havinga website is not as hard as you
(06:08):
might think.
It's one of those things thatyou think oh my gosh, there is
no way I can make a website.
Well, I use a website Builder,or I guess you could call it.
It's called Wix Wix and I usetheir templates and then just
Customized it to fit what Iwanted it to look like.
You can check that out atrevive a fysiloncom, but by
(06:33):
having a website, you can put onthere who you are.
You know what you're all about.
I have like a new client paththat they is mapped out on my
website very clearly, what Iwant them to do, and the people
that will go down that path anddo the actions that you're
asking are Most likely yourdream clientele because they're
(06:55):
willing to jump through thehoops.
It eliminates a lot of theriffraff and a lot of those
problem clients and it's therefor a reason.
And then I also have, like, myretail sites linked to my
website.
There's online booking on mywebsite.
Everything that it takes forthem to have a successful hair
journey is on my website how tofind me, my social media links,
(07:19):
what hair products I'm using andabout me video that I had
professionally made, you know.
It just gives you a full ideaof Once again, you're.
You're reiterating what you'reposting on your social media
with your website, who yourdream clients are, what you're,
you know, wanting to get in yourchair.
On your website will also bethe same.
(07:41):
So on your website it will looka lot like your social media
page and that's okay.
You can even like on wix.
There's a little template whereyou can link your social media
To your website and it willautomatically scroll through
those pictures that are on yoursocial media account.
So that's a really handyfeature, because then they're
like, oh yeah, I saw that on herInstagram.
(08:01):
So a website basically justshows professionalism, that
you're better than everyone elsein your area, and People are
most likely going to choose youover someone who doesn't have a
website.
They want to see that you are aserious hairstylist, that you
are giving people the servicesthat they want, you're giving
(08:22):
them a way to book.
And if you're not doing onlinebooking, I absolutely 10 out of
10 would recommend it and, to behonest, it's just the day and
age that we live in.
And if you're still running offof a paper book, you're
probably gonna have a hard timefilling your chair, simply
because a lot of times, you know, when people are scrolling
(08:43):
social media at midnight, theywant a way to be able to jump on
their book.
You know, if they come acrossto you and you know you can't,
they can't get a hold of youthey may book with someone else
because the other person hassocial media or online booking.
So online booking superimportant.
And another thing that's coolabout online booking.
They can see your prices, theycan see what packages you offer,
(09:05):
they can see what services youoffer and they have a very clear
idea of how much it's gonnacost them when they come see you
.
Something else that's superimportant that I'm gonna touch
on later in this episode Um, onyour website, you can also
Collect reviews and post them onyour website.
People trust reviews.
They want to see reviews, soposting those on your website is
(09:28):
also very important.
And just put yourself in yourclient's shoes.
So say you're looking for aservice and you know your
hairstylist.
You don't want to do your ownhair.
You've been looking for someonethat can do your hair exactly
how you want.
You've been wanting you knowthis like really dark.
You know rich brunette color,and you just Don't find anyone
(09:49):
that you're wanting or youhaven't heard of anyone.
And so you go on Instagram andtype in rich brunette or
brunette specialist near me, orbrunette specialist Joplin,
missouri.
So all these results startpopping up, right, and you can
see that this person specializesin brunettes and they're close
(10:11):
to you, and that you click ontheir, their Instagram, and then
you go to the link in their bioand there's a website when you
click on that website, you cango in there and see okay, this
is how much they charge, this iswhat the colors look like, this
is what their clients look like, this is what the salon looks
like.
You go in knowing exactly howmuch you're going to spend, what
(10:32):
the place looks like, what typeof personality that the stylist
that you're going to has,because you're in their chair
for anywhere you know, at leastan hour and a half, possibly two
, three hours, just depending onwhat service you get.
But having a really good ideaof who you're going to get your
service from is comforting,right.
(10:52):
So why should we not offer ourclients these same things?
Your clients are going to pickyou over anyone else because
you've went the extra links togive them exactly what they want
to see and hear.
The second or the third thing isyou know Facebook groups or
communities.
So once you figure out who yourclient is that you're wanting
(11:14):
to get in your chair, you'regoing to know where they hang
out.
So you know someone in their20s like college websites.
There's, you know, maybe,fitness places that you like to
go to.
There's people that go there.
You start interacting in thesecommunities when people ask
questions like hey, have youheard of any good hairdressers
(11:34):
in this area?
You can come on in there andsay, hey, check out my Instagram
, I do hair, you know, and justfinding those comments where
people are asking for hairstylist or does anyone know of
anyone who does this, this andthis?
Go on there and drop yourInstagram handle or drop your
website.
Engaging in those communitiesand showing up and just showing
(11:57):
what you have to offer others isa huge impact on your client
booking and people love thatwhenever you're already creating
a relationship with them beforethey even set foot in your
chair, and then, once you dostart getting these clients into
your chairs, client referralsis just one of the hugest things
(12:19):
as well.
Like all of these things are,like my very, very top favorite
ways to get clients in my chairand to build a lasting clientele
people who come back to youonly because they love your
services, they love what youoffer, they love the environment
in your salon or they just lovetheir hair.
(12:40):
So client referrals is my nexttopic and with client referrals
you can create a referral system.
There's so many differentreferral systems out there and
you know loyalty programs orwhatever, and even like with my
Vagaro app.
It offers a built-in loyaltysystem and point systems and all
(13:01):
those things.
So by creating a killerreferral program, that is a
great way to get more clients inthe chair too, because your
clients that are in your chairare getting benefits from their
friends coming to see you.
So that's another really greatway to just say, hey, I
appreciate you spreading theword, I'm trying to grow my
(13:22):
business and your clients wantto see you thrive and so by
doing that and, you know, reallygifting them whenever they send
their friends into you, it'sjust such a special thing
because they feel special andappreciated and then you're
getting a lot of like-mindedpeople coming into your chair,
(13:43):
because if some of your veryfavorite clients are the ones
sitting in referrals, a lot oftimes the people that they hang
out with are kind of like them,and so you're just getting more
people in your chair that arenice or tip well or they are
your dream clients.
So that is very specialwhenever you have clients who
(14:06):
already love you sending intheir friends and family because
they think that they'll loveyou too.
Another opportunity is paidadvertising through Instagram or
Facebook.
You can also do paidadvertising on Google.
That can be a really great wayto get your name out there to
people that it wouldn't normally.
This is at the bottom of mylist simply because it doesn't
(14:31):
always work, but it is worth ashot.
I have had some paid ads doreally well and then I've had
some other paid ads where Ididn't get a single client.
That's why social media andyour website and Facebook and
referral programs and stuff isat the very top of my list,
because those are the ones thathave the very most impact.
(14:52):
I get the very most new clientrequests off of Instagram.
Instagram is just the numberone place because that's where
my dream clientele hang out.
So that's where I post the mostconsistently and that's where
they find me is on Instagram.
(15:13):
But, like I said earlier,reviews matter too.
So if you can create a Googleaccount, a Google business
account and a Yelp businessaccount and have your clients
leave you reviews on thoseplatforms, that is super, super,
super important.
It's kind of like the icing ontop of the cake, like you've
(15:35):
built this business, you'vebuilt these clientele, you've
really nurtured these peopleinto becoming loyal to you and
the next step is just to showthe world exactly how awesome
you are.
So by having those clients whotruly value you leave those
(15:55):
reviews.
It's super, super important.
I like having my extensionclients leave reviews on Google
and Yelp and kind of tell theirstory.
I had a girl which Yelp iscrazy.
Sometimes they're reviews postand sometimes they don't.
So I'm not sure what's up withYelp, but I just keep having
people write reviews and I juststay showing up consistently on
(16:18):
there because it's just asimportant.
And you use Google and Yelpalmost like a social media.
I try to post to both of thoseat least once a week just to
keep my visibility up.
But I post before and afterpictures on those.
I just have an app calledLayout and I just put the before
picture and the after picturein one picture together and like
(16:39):
edit it that way.
Then people can just scrollthrough and see all these before
and afters.
They love that.
They wanna see what that personcame in before and what they
left with.
And one of the really greatthings about Google reviews is
people trust Google, peopletrust Yelp.
They want to see real lifepeople leaving reviews on what
(17:02):
they received.
They wanna know that they arein fact going to get what you
say they're going to get.
And when you have all thosereviews, it is so helpful
because people say, oh, you know, oh, wow, that's exactly what
I'm struggling with and look howshe fixed her hair.
Or if you're an extensionclient or an extension stylist
and you have a client thatsuffered hair loss and that's
(17:24):
kind of your specialty Maybeyou're a hair loss specialist
and you have all these clientsthat come in with a super thin,
fine hair and then you installthese extensions on them and
give them their confidence backand then eventually they get to
take them out because their hairis recovered and someone posts
an honest review about that.
Like that is gold.
You cannot get anything that'smore valuable than that.
(17:45):
Real life clients travelingreal life journeys that have
overcome exactly what you'reposting, that you're an expert
in Showing people true lifeThings that have happened and
your clients raving about it.
That is Insurmountable.
(18:06):
I mean it is.
It is the most valuable thingthat you could offer a potential
new client is an awesomefive-star review showing them
Exactly what the problem thatthey're having can be fixed in
your chair.
And one last really great way togain new clientele Is to get
(18:27):
involved in like a localcommunity group.
So I know the Chamber ofCommerce here in Joplin meets, I
think monthly.
I used to be a part of it along time ago when I worked at
the Alliance dinner.
It was the very first place Iever worked and I went to some
of those meetings and I did gainsome clients from that and that
was really cool to be a part of, because you're meeting all
(18:48):
these other Joplin businessowners and or wherever you're at
, you know you're meetingbusiness owners in your city and
Business owners want to seeother businesses succeed in
their town.
So by going to these likeChamber of Commerce type
meetings, you can create reallygreat relationships with other
small business owners in yourcity.
(19:08):
You can gain new clients fromthat and a lot of times what
ends up happening is thesebusiness owners.
You know Someone will come upto them and say, hey, do you
know if any good hairstylist youknow my daughter is looking for
hairdresser or whatever, mine'snot taking any new clients and
they'll say, actually, yeah,there's a girl in my, my Chamber
of Commerce group and she ishas been, you know, trying to
(19:29):
build your clientele.
I, her Facebook looks great orher Instagram looks great, you
should check it out.
So those those people,relationships and having those
communities that are with othersmall business owners is A
really great way, also becausethey want to see you succeed and
you want to see them succeed.
And a lot of times, you know,I'll have people ask me Do you
(19:50):
know a, you know HVAC guy, or doyou know this or that?
And I still have those sameconnections from when I was in
the Chamber of Commerce, youknow, 13 years ago, and a lot of
these people are still inbusiness.
So it's a great way to kind ofshare and build up the community
around you with other smallbusiness owners in your city,
while also getting new clientsfrom those people.
(20:11):
When you start running yourbusiness like a business, it is
just such a powerful thingbecause you have the opportunity
, like no one else in this dayand age, to get the exact people
that you want in your chair.
You have the opportunity topresent yourself in such a way
that those people that want tobe in your chair can find you
(20:34):
and and Whenever you take thatseriously and really post social
media and use it like a tooland which with that I will also
say reels is an amazing way.
Right now I have gotten so manynew client requests.
I've been posting at least fourtimes a week on my Revivify
(20:54):
page and what I'm seeing is thatwhen I'm using keywords and
doing different things in thesereels, I Am getting noticed by
the people that want to find me.
So when I do my extension posts,I create a reel that's anywhere
from seven to eight secondslong.
I post an audio that istrending with less than 10,000
(21:17):
listens or 10,000 uses, and thenOn the text on the screen, I
try to write somethinginteresting, or I try to.
Well, I also type out wordsthat are keywords.
So typically I'll put Joplinextensions, healthy hair
extensions, hair extensions andJoplin, you know, like keywords
(21:40):
like that Someone would besearching if they were trying to
find you, and then I swipethose words down off the screen
in the bottom right-hand cornerand hide them.
But Instagram is working almostlike a search engine now, so
you can go to the search bar andtype in you know, hair
extensions, joplin and my reelswill pop up, because I have been
(22:02):
hiding keywords in the videosand then also in the caption by
writing meaningful captions andexplaining in detail what's
happening in the video.
Or you know the journey theperson took, or you know just
giving some value to yourclients.
That is very meaningful andInstagram likes a juicy,
(22:24):
meaningful caption.
So by going on there and justputting you know oh, awesome
hair extensions, come see meyou're probably not gonna get
seen by very many people.
But if you say, you know, myfriend Nicole came in and you
know she had suffered hair lossfrom postpartum, we did one row
and you know this is a yearlater, but we finally got to
(22:46):
ditch the one row.
Her natural hair has recovered.
She's, you know, grown her hairout.
It looks amazing.
It's healthy and thick again.
You know, putting someone'sjourney or putting the exact
process that you go through onsomething.
It can be time consuming tocreate these reels, but if you
block out your time and you'reintentional and you can schedule
(23:06):
these posts or maybe you justdo it every morning at you know,
7 am or whatever, like you haveyour time, you block it out and
you get it done and by doingthat you are getting seen more.
Instagram bumps up your viewsmore and you can really get put
in front of people who arelooking for services in your
(23:28):
area.
So it's a huge tool and whenyou use a social media like a
tool, it will absolutely growyour business.
But, like I said, make sure thatyou have the online booking
ready to go.
So whenever they do find you,they have a called action, they
have a way to, you know, slideinto your DMs or they can click
(23:50):
the link in your bio and go bookor you know.
However you prefer to book them.
But online booking is soimportant because a lot of times
people are searching late atnight and they want a way to
book right away.
They don't want to have to waituntil the morning or until
Tuesday when you return to work.
They want to book right thenand you will get way more people
in your chair if they have theopportunity to book online
(24:12):
versus if they have to call you.
People don't even want to callpeople anymore.
They want to book online.
So, anyways, I hope that thiswas helpful and I hope that it
added value and it gives yousome hope, gives you some
direction and gets you excitedabout building that clientele.
If you have any questions, feelfree to find me at smart,
(24:34):
wealthy stylist on Instagram andI would be glad to help guide
you through anything additional.
Or if you have any questionsabout what I said today, I would
love to help you out.
So I hope you guys have a greatday and I will talk to you next
week.
Speaker 1 (24:49):
Thank you for listening in today.
If you have a burning questionor a topic you want me to cover,
leave a review and ask thequestion in the review.
This is the best way to getyour questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything you set yourmind to.
I'll catch you later, Don't bea stranger.
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