Episode Transcript
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Speaker 1 (00:02):
Welcome to the Smart,
Wealthy Stylist Podcast.
I'm your host, Emily Carden,Over here.
We're dedicated to helpinghairstylists manage their
finances, stay organized,healthy and manage their time
and mental well-being.
We focus on staying healthy inall areas of life and maximizing
productivity.
If you're a hairstylist lookingfor these things, then this is
(00:23):
the podcast for you.
If you're a hairstylist lookingfor these things, then this is
the podcast for you.
Together, we'll avoid burnoutand step into being the smartest
, wealthiest stylists that wecan be.
Speaker 2 (00:32):
Welcome back.
I'm Emily Carden, your host ofSmart, wealthy Stylist Podcast.
Today we are going over timefreedom.
(00:57):
What is time freedom?
How do I make more time?
How do I set pricing so that Ican have my dream schedule?
How do I protect my personaltime?
How can I make sure I haveenough time behind the chair to
pour into myself and how can Istick with these boundaries
surrounding time?
So that's what this wholeepisode is going to be about,
and as hairstylists, I feel likeso many of us work late nights,
weekends, we miss ball games.
(01:18):
We do all these things for thesepeople who, yes, they're paying
the bills, but essentiallythey're not there for you.
They're not your child, they'renot your spouse, they're not
your best friend.
We sacrifice all this time withthe people that we love most
for people who wouldn't do thesame for us.
(01:38):
I know we're close with ourclients and I know that they
become friends.
Some of my really great friendsthat I hang out with all the
time now are hairstylists orclients of mine.
You know I'm their hairstylist,so I get that Like some
relationships do turn into morethan just a client, but still,
at the end of the day, like ifthey care about you as a person.
(02:00):
They're going to understand theboundaries that you have in
place around your time andaround your schedule and around
your boundaries.
They will understand andthey're not going to get mad at
you for that.
So the very first one how do Imake more time?
Well, what I ended up doing wasdeciding how much time I wanted
(02:23):
.
What would my, my dreamschedule be Like?
Just going okay, you know, mydream schedule will be working
Tuesday through Friday, like 10to four.
That way I could, you know,sleep in or get a workout in the
morning.
I could, um, have plenty oftime to go get my kids picked up
, like this would be perfect.
So what I did is I figured outhow much time it took to do each
(02:45):
service that I do.
I do package-based pricing, soit's very easy for me to figure
out how long my services take.
My route.
Type ships and trim are usuallylike an hour and a half.
So I figure all that out.
Then I figured out how much itcost me to run my business per
hour.
As soon as I found out what itcost me to run my business per
hour, I was able to say, okay,this is what I need to make a
(03:06):
profit.
Well, I knew as soon as Iraised my prices that I would
lose quite a few people.
I hadn't raised my prices inlike 10 years, so I knew that if
I did that it would really freeup my schedule and then I could
prioritize where I wanted toput people.
So first I set my prices, Iraised them.
I did lose about 50 clients,but that was okay because I was
(03:29):
way overbooked anyway, and thenI was able to kind of move
things around how I wanted themto be.
I stopped working Mondays, Ijust started working Tuesday
through Friday.
I told everybody I was nolonger doing late nights and I
wasn't doing weekends and theywere like yeah, no problem, I'll
take a half day, I'll come inany other day.
The people who, you know,understood my price increase
(03:51):
still wanted to stay with me andthey, um, totally understood.
They were willing to work meinto their budget and the time
frames that they set forthemselves.
So how to make more time?
Uh, another thing would to be,like in my personal life, you
know, making more time behindthe chair.
That's how I did.
That was, um, you know,canceling, like getting rid of a
(04:12):
lot of clientele that weren'tmy target market, people who
didn't appreciate me.
That really gave me a lot moretime behind the chair.
Knowing how long it takes me todo my services, um helped
tremendously.
Um, and then just making sure Iset those parameters that gave
me the time that I needed behindthe chair.
It cut out all the nonsense.
It gave me more time in mypersonal life, um, and that was
(04:35):
amazing.
So, but making more time in mypersonal life.
I'm a full-time mom.
I work full-time, I dosourdough on the side, flowers
like vegetable garden.
I just have a lot of thingsgoing on.
So, um, I decided to startgetting up early.
I read the book the miraclemorning by Hal Elrod and that
(04:58):
book literally changed my life.
Um, first I just startedgetting up like 30 minutes
before the alarm, so typicallymy alarm set for like 630.
So then I started getting up atsix and then I started getting
up at five, 30 and then five,and then four, 30 and then four,
and for probably six monthsstraight I got up at four
(05:18):
o'clock in the morning.
I was able to prioritizeprioritize my Bible study, my um
, alone time with God, my socialmedia stuff, my workouts were
done.
I did everything I needed to dofor the day before my day even
started, and that opened up awhole new world for me.
(05:41):
It gave me a whole differenttimeframe of creativity and
alone time and just like havingthat connection with God and
then that connection to be ableto devote whatever I was doing
at that time.
I had all this focused energyto devote to that, because my
kids weren't up needing me, myhusband didn't need my attention
.
You know I wasn't having tocook dinner or looking at the
(06:03):
dirty house or like any of thatstuff.
All I was focused on was themorning at hand the minute at
hand and what my goal was forthat morning.
And you know we're alwaysneeding more time.
We don't have time, we don'thave time.
Well, one of the best things todo is to get up early, and I
know it's really hard to do that.
It's not fun at first, but thenI just would wake up and I was
(06:27):
excited to start my day becauseI was like yes, it's time to get
up, time to get around, let'sget going.
This is when you know thingsstart happening for me, and
things were changing so quicklyand I was just doing a lot of
really cool things in themorning, so it was amazing, like
having that time all to myself,um.
So, moving on to the next thinghow to set up your pricing, to
(06:51):
set up yourself for your dreamschedule.
I kind of touched on thatearlier, but basically just
making sure you know how muchyour cost is per hour, what you
want to live like, like, whatprofit margins do you want to
have, how much money do you wantto take home?
Um, and then figuring that outand then going okay, so this is
how much money I'm needing tomake.
This is how many hours a weekI'm willing to work.
(07:14):
So that's X amount of hours aweek.
And then figuring, you dividethat by what you're wanting to
take home and you can kind offigure out like, okay, this is
what I want to take home a week.
So then you know how to setyour pricing, which, um will be
amazing because then yourclients that come in, um,
(07:34):
they're typically your targetmarket, they're okay with paying
a higher price, like you'respeaking, you know, all your
social media is speaking intothose people.
So it's just really coolwhenever you get that all
settled in, because your dreampeople show up, you cut back
your hours, they have no problemtaking time off work to come in
to see you and you're makingmore than you ever made.
So it's absolutely possible.
(07:56):
This is my third year being asix figure stylist and, um, I'm
in a solo salon suite in myhouse.
We turn our garage into anat-home salon studio and it's
the best thing that I ever didfor myself, and the fact that
I'm all by myself and I'm stillmaking six figures is pretty
(08:17):
awesome.
So the next one is how toprotect your personal time.
So you know this kind of goesin with that people pleasing
thing.
I know I talk a lot about that,because that's something I
really struggled with and Ifinally overcame it and I felt
really good about that.
So, just um, understanding thatif you are a people pleaser like
(08:39):
me, you have to set hardboundaries around your time and
I actually take eight weeks offa year and, um, I just have to
make sure that I clearlycommunicate to my clients this
is my time off.
If my kids are out of school,I'm out of school.
I want to make sure that Ispend as much time with them as
I possibly can.
That's very, very important tome.
Um, so, you know, just settingthose boundaries and like
(09:03):
figuring out how to not be apeople person or even if you're
still a people person, you don'thave to sacrifice who you are,
but you absolutely have to makesure that you stick with your
boundaries.
So, just setting thoseboundaries and just putting it
on your book and like somethingthat helps me when I actually
block it out on my salonschedule and like put it on each
(09:24):
day and block it totally out sono one can do online booking.
Um, I can't book anything, andyou know, I just know that that
time is protected.
Time I'm checked out, I'm offwork, I have to protect it at
all costs.
And then how do you know how tohave enough time behind the
chair?
So I touched on that a littlebit earlier as well.
(09:46):
So making sure that you know howlong it takes you to do each
service.
So whatever service that you'rebooking, you need to make sure
that you know exactly how manyminutes that it takes you.
And actually on my services, sowhen I do my root retouch,
shampoo style cut, it's $120.
And so I like to make sure thatI have an hour and a half
(10:11):
booked out plus an extra 15minutes just to have that time
in between clients to pick up mystuff etc.
You know, get everything putaway, get the new stuff out for
the next client, clean up inbetween, and just I call that
that miracle margin.
You know, just making sure thatyou have enough miracle margin
time in there and like, if it'smy client's birthday or whatever
(10:33):
, you know, a quick littleminute to write um a little
birthday card for them orwhatever, get them a little
cupcake on the counter for whenthey come in.
You know, just making sure youhave enough time behind the
chair also helps keep yourclients happier, because I tried
to stop double booking.
I do still double book someclients just because it's it's
(10:56):
that full right now.
Um, I try not to do that.
I love sitting and visitingwith my clients in between and
then having time in between myclients to clean up is also very
helpful, and I've gotten reallygreat positive feedback from my
clients saying how much theyreally appreciate that and they
really really like that theyhave that time to sit with me
and visit and they really likethat they're not double booked
(11:18):
with people.
So I think a lot of peopledon't speak up about that, but
they really do want it.
Um, let's see what the next oneis.
Oh yeah, fill up your cup time.
So having time to pour intoyourself allows you to pour out
to others.
So making sure that you'reeducating yourself.
(11:39):
Are you reading books that fillyou up?
Are you hanging out with peoplewho make you feel inspired?
Are you watching videos thatyou know really make you feel
excited to move forward in yourbusiness, or even just make you
laugh, even if it's not aboutgrowing, but it's a positive
impact regardless?
Are you doing that?
Are you surrounding yourselfwith those people?
(12:00):
Are you making time for thosethings?
Are you making time in themorning to have your alone time.
If that's what you crave, areyou making sure you're making
time to go get your workout?
And if you really want to dothat, go do it.
Um, when you fill up your cupand it's full and running over,
it spills out onto other people,so that's really um, exciting.
(12:23):
Whenever you think like I don'teven have enough time for
myself, there's no way I canhelp these other people or
there's no way I can just pourout to these clients, you know,
all this positive energy orwhatever, all you need is a
little you time.
You need to get some.
Fill up your cup time, uh,alone time, whatever it is, it
makes you feel better.
Do that and, you know, comeback inspired or come back
(12:46):
rested or just come backlighthearted.
Um.
And the last one is stickingwith your boundaries.
You know, um, if you're apeople pleaser, like I was, uh,
sticking to your boundaries canbe very difficult.
But, um, you just have todecide for yourself that, no
matter what, you must protectyourself and your time and the
(13:08):
people that you love at allcosts.
And if someone gets theirfeelings hurt because you share
something that you know might'veupset them, but it's important
to you and it's important thatyou stick to your boundaries
important that you stick to yourboundaries.
It's okay because you need tostick to your boundaries.
You need to make sure thatyou're doing what you need to do
(13:33):
to protect yourself and protectyour time, protect your loved
ones, whatever it is.
It's super important to protectthat.
So I hope that this was helpfulfor you today and I hope it kind
of inspires you to take a stepin prioritizing your time
freedom.
I hope that you get your fillyour up time and I hope that you
have time in between clients totake a little rest or to sit
(13:55):
and visit with your clients.
Um, I hope that you make moreand work less and I hope that
you get to take off all the timethat you want Um.
Anyway, I hope that you guyshave a great day and I will,
that you get to take off all thetime that you want.
Um, anyway, I hope that youguys have a great day and I will
talk to you soon.
Speaker 1 (14:11):
Thank you for
listening in today.
If you have a burning questionor a topic you want me to cover,
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This is the best way to getyour questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything.
You set your questions answered.
Just remember you are a smart,wealthy stylist and you are
capable of anything you set yourmind to.
I'll catch you later.
Don't be a stranger.