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October 28, 2025 39 mins

If you know, you know 🍋 This week the boys sit down with Ben Morris from Del’s Lemonade — the frozen treat that’s been cooling New Englanders since 1840. From the brand’s roots in Cranston, RI to its spot at Fenway Park and Gillette, Ben shares the history, flavors, and New England pride behind the lemon that defines summer.

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Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I don't know if I've ever had a brain freeze then.
Mine only hurts in the top of like the roof of my mouth.
Do you? Want to do something missing up
there? From Maine's cold coast to
Connecticut. Pride Vermont's green hills take
it all in from Massachusetts traffic.
We grip and weed shouter thick. From Fenway.

(00:29):
Chance to Rhode Island side, NewHampshire.
'S pride free or die? So New England with Ian Brown.
Good freaking morning from New England folks.
Welcome back to episode 62 of the So New England Podcast.
I'm your host Ian Brownhill, joined by my Co host Robert
Travisano. All things life's better in New

(00:51):
England. So New England podcast producer
Vinny G behind the camera, not even paying attention as per
usual because he is just a brainiac.
You better be ready. Anyways, this one is near and
dear to my heart, a staple of myyouth.
Everything that I strived for tobe in my entire life was a cup
of what we have on today. So, RJ, please tell us who our

(01:14):
guest is today. Our next guest is here to shed
some delicious flavor on today'spod.
Although known for one, this NewEngland staple has dozens of
delicious treats that will cool you off on any day in any
weather, having your taste buds begging for more and maybe give
you a good old fashioned brain freeze.
From Maine all the way down to Connecticut, if you see their
lemon, you get the instant feeling of oh, I can go for a

(01:38):
nice cup of here today to tell us their story that dates all
the way back to 1840, We have representing Dells Lemonade, Mr.
Ben Morris. Thank you very much.
Yeah. So my name is Ben.
I've been with Dells a little over a year, started back in
late August, early September of last year, fresh out of Johnson

(02:00):
and Wales. Jay Woo woo woo.
Yes, Sir, down in Cranston. Never took a class downtown, but
a little happy about that. But yeah, something.
Personal. Then no.
I don't know. I don't know.
I mean, I'm from Cranston, so that really like.
Made it a lot easier than having.
To come up to the city, it's a far drive.
Interest, hometown pride, you know.
But yeah, so went there for nutrition and was looking around

(02:24):
after my internship for positions around home, wanted to
stay at home, found Dell's interviewed and seemed like a
really good fit. So just started from there.
And a lot of this stuff like day-to-day is like research and
development. So making new flavours,
ingredient upkeep, inventory, stuff like that, and then
helping out with production during the summer.
And I've just been loving it so far.

(02:47):
Oh yeah, that's awesome. Like being able to work in your
home state for such a big company as Dell's.
That's like when I say big company, of course not everyone
from New England is going to getit the way that we get it.
But Dell's is like a staple of our community.
So like, that must be like pretty cool.
Like being able to tell your friends, family and just like be

(03:07):
like, hey man, I work for Dell's.
I'm like the guy at Dell's. Such a privilege.
And I mean, the bragging rights are like, can't beat it.
Yeah. But yeah, it's cool.
That's awesome. So tell us a little bit about
like the back story of Dell's because if I'm being honest, I
know it as delicious and brain freeze and a little pretzel and
no straw. Like that's where my knowledge
ends. So give us a back story of

(03:28):
Dells. Like how did it come about?
When did it start? Like I want the whole kit and
kaboodle. Yeah, like you mentioned, 1840s
in Napoli, Italy. It was actually the great
grandfather of the current owner, Bruce De Lucia.
That's where Dells comes from, De Lucia.
Oh, no kidding. OK, cool.
Yeah, so they would make it withlike, shaved ice from like, ice
caves and just sugar and fresh lemon juice and slowly just

(03:51):
brought it over. Believe the 19 teens, they came
over, started a car in Cranston in 1948 and then just kept
rolling from there. The first franchise started
actually in Coventry and then just kept growing.
Went all the way up to Maine, had one in Hawaii at one point.
Oh, really? Yeah.
Dang, I didn't know that you guys got all the way over

(04:12):
that's. Crazy, yeah.
That's a competitive market overthere for the shaved ice.
Oh yeah, yeah. But I mean, it was during the
90s and early 2000s, so not as much tourism as there is now.
But yeah, all the way down to Florida.
Got one in Vegas. Still smaller accounts in
California, pretty much all overthe country.
That's amazing. Yeah, very cool.
And I think we're at 19 like total franchises right now

(04:36):
mostly center around Northeast, mostly Rhode Island, couple in
Massachusetts, one in Connecticut.
And but still like new smaller accounts pop up all all the
time. That's awesome.
So how does that work? I so I didn't realize that Dells
was like you could franchise Dells.
I I wasn't sure if you guys justkind of did it on your own
accord or if it was like people come to you and it's like, hey,
I want to franchise this and howdo the, how do the tears work?

(04:59):
Because there's like the trucks,then there's like actual
locations I've seen like little pull carts.
I've been rollerblading on the east back East Bay bike path.
Jeez, that was a tongue twister.And like I've been rollerblading
and there's just like a little sidecar and I was like, Oh, I've
never, I didn't, you know, So I've seen a lot of different
options. How does that work?
So like trucks and carts, those will all be sent out by the

(05:20):
respective franchise. So like Bay Bike Path, that
would be East Providence sendingout a cart or truck to that
location. And there's some like annoying
stuff with like getting the rights to certain areas you got
to do bids and contracting with the state, city, whatever.
But for the most part, like trucks, carts come from each
franchise. And then the Cranston

(05:41):
headquarters does own some land,but they'll have a manager
franchise, like operate that franchise.
Gotcha. So the the location where you
guys are headquarters like that storefront there is still
franchised by somebody else. No that that one is run by.
Us that one's run by you guys. Oh, OK, interesting.
So tell us about the origin of the flavors then, because
obviously like the lemon is likethe the go to, but there's a

(06:04):
there's quite a few out there. I mean, I feel like when you go
to a truck, it's usually like lemon or watermelon.
But there are other flavors, including our secret item right
here. We can cut to the wide shot
here, man, and you can show them.
We got those beautiful little travel bag here, which will be
coming home with me, by the way.We'll rocks paper.
We'll rocks paper for it. We're going to fist fight for
this one. I'm Fist.
Fight, yeah, because I know I can win that one.
OK bro. Jambo not my thing and I want

(06:28):
it. But yeah, obviously started with
the lemon starting in like I believe the 1980s.
My current supervisor, DemetriusKazansis, he came also from
Johnson, Wales, started on a consultancy basis working with
them, helping them stabilize therecipe, make it mass producible,
because that's when they really started getting into franchises.

(06:49):
And I think the next flavor he created was watermelon and then
went to blueberry, cherry and grape.
And then slowly, like, as times change, market changes, just
what people want. Changes is just like kind of
rotated flavors, usually saying around citrus fruit flavors.

(07:09):
We've dabbled in other areas, like we have a hot chocolate
mocha is A1 that'll be coming out pretty soon, hopefully.
But yeah. How do you do a hot chocolate
shaved ice? Well, so frozen hot chocolate.
But so it's just like cocoa, sugar, milk powder, vanilla,
cinnamon, Yeah. Wonderful.
So how many total flavors are there?
Is there like an official count of how many flavors have been

(07:30):
tried by Dells? In total, I don't know.
I'd guess probably around two dozen for the frozen stuff.
If we're talking like our bottleline with the glass, that's
probably more like 3-4 dozen because those are huge in the
90s and 2000s. But right now I believe frozen
there's 9 or 10. Interesting.

(07:51):
OK. So that's the next question I
was going to follow up with is Iwould like to talk about the
fact that or we have the franchises, but there's also a
ton of like in store product. You guys have gotten into a lot
of other ventures. How did that come about?
Was that just like you guys trying to be innovative and
obviously like you know it's a tough market, I'm sure it's a
competitive market. Rhode Island is also a small
market, so it's also ultra competitive.

(08:13):
So where did where did the levels of experiencing with new
creations come from? Yeah.
So that was a big part of like their expansion endeavors in the
90s. So like when they started doing
the franchises out in like Hawaii, for example, they
realized, hey, we got something.We got to run with this.
And with that, any company you got to make T-shirts, smaller

(08:34):
merchandises, like everything. So that is actually has had the
most different product lines like hundreds.
We're talking key chains, candles, lotions, soaps, like
everything so and we got that all at our that.
Was lemon soap? I don't know.
It's actually pretty nice, really like.
Some of that sounds smell. I can smell it I.
Could smell. I could see it as like an
exfoliant in the shower, like a body wash.

(08:55):
I could see that. Oh yeah, and it has like the
same consistency as like the frozen stuff when it comes out.
Yeah, it kind of crystallize like a body scrub.
Exactly. I can see you body scrubbing.
That yeah, yeah. Oh, I'm really picturing it.
That's how I stay silky smooth. Oh, sorry.
That's he's going to take him and take that.
He's just going to poke a hole in it.
He's just going to wash himself with it.
He's sticky, but but no. Yeah, so.

(09:17):
And those are all like, you can buy them all online nowadays.
But before, he's always at the gift shop down at Oakland Ave.
That's awesome. That's so cool.
So talk to me a little bit aboutwhen it comes to like The Dells
experience itself, does Dells asa corporation or as a company
have like a standard in which consumption should happen?

(09:39):
Like some people, I prefer to have a pretzel in it.
I don't know where that came from.
I'd love to hear that story if that was something you guys
initiated or someone brought it up to you guys or the no straw
thing like I would love to see like what is the, what is the
way The Dells is meant to be consumed?
Definitely no straw. That's the biggest thing.
No straw, no spoon. And I mean, we, we do offer them

(09:59):
because you're going to get people who ask for it, but
you're meant to squeeze the cup,let the heat from your hand melt
it. You can kind of just like scoop
it out of the cup, right? The pretzel thing I'm actually
not too sure about. I think it's just like you're
salty meets sweet meets the cold.
It's just a perfect pairing. It's a perfect pairing.
It's a little stir thing. I was talking to someone
yesterday, actually Dell. I did a shoot yesterday and

(10:21):
Dell's was featured. I had the Dell's cup in one of
my shots and I was talking aboutthe pretzel to someone and
they're like, oh, I didn't know that was a thing.
And I couldn't really describe it like, but why?
I was like, well, it's like salty and stress like, but you
can also like kind of stir it and it keeps the ice moving.
So it's like a nice consistency and then it's a little softens
the pretzel. I don't know.
No, it's perfect. The shit.
Or hit him with the science. Yeah, duh.

(10:44):
Like, don't you know science? Of course.
Jeez. Hello.
Wonderful. OK.
So when it comes to like the bottles then like the drinks,
like the lemonade, how many flavors of there?
You said there's three dozen. Is that like available now or
that's just how many you've made?
In total. Yeah.
OK. So how many are like active now
and and and what is and is that distributed all over the US as
well or is that just like a local thing?

(11:05):
You know, so that one's actuallyhas probably a broader reach.
Like we got those in grocery stores down in.
I mean, it goes all the way downto like Georgia, Florida.
That one is probably actually more accessible than the frozen
stuff. And in total there were those
three dozen, but right now I think we got 7.
So lemon tangerine, orange, pinklemonade, diet lemonade, tea,

(11:29):
and there's one more spacing on it, but yeah.
Very cool, unsweetened. Unsweetened.
Oh yeah, the unsweetened, unsweetened.
Yeah. There you go.
It's about time you woke up. We're shooting a podcast.
I'm sorry. Now on a, on a broader scale,
like the Dell's experience again, when it comes to the

(11:50):
amount of people that are knowledgeable and like informed,
I feel like you guys have made like huge stride with like
having them at weddings, having them across again all of the US.
What like stories come to mind that were like success stories
for Dells that helped you guys reach like next level?
Was that like government involvement?
Was that just like the local word of mouth?
What has really helped you guys scale to such a large, large

(12:13):
audience? I think biggest thing, word of
mouth, like even when you go outof Rhode Island, like people
know it, but they don't know it know it, but it's a word of
mouth. And then also just like being in
movies, TV shows, that has been a huge thing.
We were probably the first one was the Providence sitcom drama
show back in the 90s. So that one is a big one.

(12:36):
But I think we've been in over 7or 8 different movies.
And I don't know how true this is, but apparently the Disney
movie Lemonade Mouth is like based off of Dells.
So in that they have like the Mel's Lemonade and I don't know
if it's true or not, but they say that.
Seems pretty cool that. 'D be sweet, yeah.
I mean, when you do stuff like that, it's especially when you

(12:57):
hit that level, it says a lot, even if they're just mixing your
name up. By a letter.
That's still pretty cool. You see a few things like that
here and there. It's like, I know what that is.
That's pretty cool. That's sweet.
What would you say was the hardest thing to learn growing
up? By learning how to like, you
save or spend money. You legit worked in banking, did

(13:20):
you not? You're welcome.
Are you still with Dime Bank or you 2?
Hollywood now? Okay, rude, but yes, yes I am.
Imagine your followers finding out you're with the Connecticut
based bank. Okay, first of all, they have a
branch in Wesley, Rhode Island, which is where we grew up.
So really, that's brownie pointsbecause I'm sticking to my
roots. Second, I think everyone would

(13:41):
appreciate that I'm with a bank that knows and understands their
community. Their tagline is legit.
Community banking lives here. Hey, hey.
I'm not asking you to sell me onit.
I've been banking with them for years and they know me on a
first name basis. I'm just saying I'm surprised as
all I can see the headlines now.Mr. Anti Connecticut actually
banks with local community bank.OK, you know what?

(14:04):
Follow along with me here. They're FDIC insured, equal
housing lenders, wicked friendly.
They take care of all my personal needs, have expansive
products to help all my businesses, offer lending across
the board, merchant services. What more could I possibly want
or need? And you know that I secretly
like Connecticut, so. Oh.
I hope you heard that folks. Dime Bank is the reason Ian

(14:24):
loves Connecticut, OK? Ridiculous.
Funny story though, you know howthey have like the mobile app
with like banking Lifesaver you can do all the deposits.
Have you tried to teach your momhow to do the mobile deposit
yet? I was teaching my mom how to do
it and she takes a selfie instead of the check.
Visit dime-bank.com to learn more.
Now when it comes to the expansion specifically in Rhode

(14:48):
Island, I would love to talk about like Dells Rhode Island
footprint. Is there like a obviously,
because it started here, the origin story that you shared
already, the family that owns Dells specifically, are they
have they been passionate about keeping Dells a Rhode Island
brand and like their footprint and what kind of involvement do
they have in the community too? Because I'm imagine that there's

(15:08):
probably some sort. Of 100.
Percent, you know, philanthropy footprint as well, so.
Yeah, yeah. So they really, like, they want
it to be commercial and standardized, but without
feeling like a big corporation, you know, So everything's kept
in house. No other like production plants
out anywhere else. You know, it's all done in
Cranston. So that's a big part of it.
And like meetings with franchisees, like it's all very

(15:30):
intimate, very personal. We get to know everyone.
So that keeps those, like, family roots intact.
And in Rhode Island, just havingthose Italian American roots I
think speaks to a lot of the people in Rhode Island, huge
Italian American population, which really helps.
And. Yeah.
Do you know the science behind abrain freeze and how or why they

(15:51):
happen? I have a.
Good guess. I'm not positive if this is
accurate but we have like trigeminal nerves from our brain
all the way down to our nose, top of the roof of the mouth and
those are responsible for your body feeling sensations like
heat. Like from Peppers, spicy
Peppers, wasabi horseradish. I'm guessing it's that type of

(16:12):
thing, like kind of similar to heat but inversely.
Gotcha. Yeah, it never.
It never actually freezes my brain.
It just hurts my mouth. Anyone else?
Oh no, I get like a like a sensation of like numbness by
the way. In the back of your head, In the
back of your brain, really. Yeah, I get it up to like kind
of eye, eye level like especially front more for me,

(16:33):
but. I don't know if I've ever had a
brain freeze then. Mine only hurts in the top of
like the roof of my mouth. Do you?
Want to do something missing up there?
Then you're fired. You're not supposed to say that
to me. Son of a I set myself up.
That was bad. That just proves that I don't
have a brain. I can only imagine what the true

(16:54):
scientific thing for it is because we were talking to Matt
on one of our episodes, Legal Seafood, about essentially the
opposite of like the concept of why spicy food.
Like, some people like it, some people can handle a lot, some
people can't. And you know, it really just
boiled down to something very simple.
But it was very interesting to hear the scientific perspective

(17:14):
on that. So I'm sure the brain freeze
concept is something super interesting too.
So maybe a? Big big brain over there.
Only took 20 minutes to catch onto the fact that I want him to
Google how brain freezes happen.We're going to pause for a
second and wait so we can get this answer I'm.
Going to say you said what? He started that with a word and

(17:35):
I was like, Yep, you lost me. Yeah, I don't know what that was
some. Trigeminal.
Yep, Trigeminal nerves. I was just talking about that
earlier. That's right, we were just
having a full on conversation about Trigeminal.
So I. Was actually trying to bring
that up. I was doing bicep curls, you
know, bench press. Yep.
And it was activating your trigeminal nerves.
There it is. And that's why there's so much
growth. Usually about 3:15 through 25
get you there. Yep.

(17:56):
Curling. Yep.
I don't even. Know how to pronounce.
That don't look up trigeminal just look up how did why did
brain freezes happen? I did.
It's using big words so. Ganja.
Well, I don't know. That kind of sounds like what he
said, but just. I what are you saying is what
I'm finding. It's kind of like the same

(18:16):
thing. Can you Google what my symptoms
are? Just I want to see if I have
some sort of disease. Why can't I get a brain?
Freeze. Why can't Why am I not getting a
proper brain freeze? I'm.
Only getting a Google. AI, it's based off of like
sensitivity though, and like youmight have like a.
Lesser tolerance, yeah. Oh, maybe that's why you're it's
like for you like spicy food. You can't do like the cold.

(18:36):
Miser, but I can eat a gallon ofice cream like it's nothing.
Yeah, it's like cold miser. What?
Does that mean cold miser? What's that?
Is that like a Rudolph? Dude.
Yeah, yeah, like the shortstop animation movie.
Yep. Short no.
Rudolph the Red Nosed Reindeer, No.
I know Rudolph, I don't know Cola Miner.
Pull up, pull. The heat miser.
Heat Miser. On both of them because it would

(18:56):
make sense for our friendship. Because I'm the heat miser for
sure. Yeah, you can do spicy.
I cannot. These two dudes.
Oh, OK, yes, yes, that makes. Sense he kind of even looks like
you. OK, I do not look at the chin.
On that guy. Look at the chin on that guy.
This is unbelievable. Then don't listen to these guys,
OK, I'm a I'm I'm a good person and I don't deserve the

(19:18):
treatment they're giving me right now.
OK, so I guess is a good question for our audience.
How do you guys get your brain freezes?
I would like to know when you chug your Dells and you get a
brain freeze, where do you experience it?
Because I get mine on the roof of my mouth.
Like it it goes up like the the nerve sensor towards like
towards my brain, but then it kind of dies out.
So maybe I've just maybe you're just weak.

(19:40):
I've been training for a long time.
Ben and Jerry gallons every night like it's nothing.
Confirmed. Anyways, Ben, what's your
favorite flavor? I really loved the grape as a
kid but it was discontinued. And I've never had the grape, if
I'm being honest. I've only had watermelon and
lemon really. Yeah, but no, the grape, I mean,
I've grape fan like grape soda, grape candy, everything.

(20:03):
So it's just I love it. But right now probably I would
go watermelon or blood orange. It's like really nice and sweet,
but. Also a little bit of sourness,
so just nice. What's your favorite flavour?
I was. Going to say I'm basic lemonade
because like I the only flavour I cannot wrap my head around of
anything just let alone dells isanything orange.

(20:24):
I just can't do it. I only I like orange creamsicles
and that's literally it. I've come to like key limes,
like Key Lime Pie, a lot of fruity things that I've been
enjoying a lot. Not orange, by the way, of
course. It's just not no.
No, no, I'm just saying like things like that, you wouldn't
normally, you know, like I do now.
I didn't as a kid, I hated it. I hated all that stuff.
But now I do. All right, so Lemon is yours.

(20:46):
But I'm going, I'm going lemon all the way basic so.
OG too. Lemon.
Lemon. Yeah, OK.
And you're going to stick with the grape.
I'll go to watermelon. Probably, yeah.
I got to be honest with you. I'm a watermelon guy.
I like I I'm a like I'm a sugar addict.
Yeah, for sure. So like the watermelon that like
extra sweet. It's very refreshing.

(21:07):
I go to like Goddard Park and there's always a a nice little
perfect go for a little walk, little stroll, grab a little
watermelon. It's very pretzels, though.
That's difficult. Yeah, that's difficult.
Especially like the trucks and the cars, like keeping it
somewhere, you know, it's kind of wind blowing like pain.
Gotcha. I don't want to start drama or
beef, but like how do you guys handle knowing that there's like

(21:29):
some competitors that are like legitimately just trying to copy
and paste something that's been here since 1840?
Yeah, honestly, like personally,I don't really like think about
that type of stuff. You know, we keep we focus on
ourselves. Yeah, like worrying about them
is kind of, I don't know non factor, but.
Facts. But you gotta take it as a
compliment too, though, yeah? Because like, you know.

(21:49):
Imitation is the best form of flash.
I was just gonna say, yeah, I was gonna say mockery, but that
one sounds imitation. Sounds way better because that's
what they're doing. Great choice.
Great choice in verbiage. But yeah, it's funny sometimes,
like at our headquarters, I'll find like smash cups of like New
England lemonade or I forget theother big one, but.
Mr. Lemon? Mr. Lemon Yeah, At least for

(22:09):
Rhode Island, that's like a that's like an only Rhode Island
type of thing. Yeah.
Versus like New England lemonade.
I've never. I mean, they're kind of
throughout New England. I'm imagining but.
Yeah, I would think so. But if it helps, I've never
heard of yeah, either of those two.
Yeah. And even if it's, I would
probably see it and be like Dells.
Yeah, yeah. Honestly, I feel like a lot of
people kind of just associate them with the same thing.

(22:30):
Yeah, so. But it's not the same.
No, ours is better. That's right, yeah.
Of course it is classic. Is there a flavour or a product
that you guys have tried to concoct and it was just awful
and it never made it to the public?
I mean, yeah, actually tons. Like in the R&D team, you know,

(22:50):
we're constantly playing around,experimenting like cucumbers,
one that we've done oh God, softfrozen cucumber and then like
cucumber sorbet. Sorbet was not bad I.
Was gonna say sorbet is probablya little bit more.
Bearable. Yeah, they saw frozen and a
little funky, but I don't know. It was all right, but it's just
like. Yeah, and that's like one that
you guys actually tried to make.Is there any that like someone

(23:11):
suggested and everyone collectively looked at that
person? Like what?
Clam chowder. Actually be.
Why would you? Why would you say that?
No SO. We posted that as like a April
Fool's Day thing. Oh, God.
Oh, that's right. OK, I did do this, Yeah.
So we had a friend of my bosses.I went out to lunch with him and
he was like, what's that new flavor?

(23:33):
You guys did something savory. I couldn't remember it.
I was like Liam Chowder. He's like, yeah, I'm like,
what's a joke? He thought it was real.
I don't know. I do not have any of that.
April Fools will really get you.Going does not sound good, but.
I can only imagine what it's like too, cuz you have a bunch
of creatives in a room of doing that stuff and you're trying to
figure out how to come up with something that's going to top

(23:55):
practically perfection as is. But I'm sure too like with all
the different flavors you could think of nowadays.
Because if you look at anything else that dives into that fruity
realm of or like sugary realm ofdrinks, candy, anything like
that, it's almost like they, youdon't even think too hard
because there's, I can only imagine it's just probably

(24:15):
making it right. Yeah, yeah.
That's the biggest thing. Like, coming up with this stuff
is not difficult. Trying to see what the market
wants could be a little difficult, but it's mostly just
perfection perfecting it, yeah. So if you could collaborate with
any other brand, maybe specific New England coffee brand?

(24:41):
I know where you're going. Where has that ever been a
thought? Yeah, actually, yeah, I assume.
Or maybe done? Hasn't been done.
I assume you're talking to Autocrat or Duncan.
Any Duncan Autocrat, New EnglandCoffee, or any other brand own
evil hot wieners? Probably not that one, just
throwing it out there. Might be a similar clam chowder
situation there, I don't know. No, just like this.

(25:03):
Man just asked for an Onyville hot winger douse flavour.
If you guys made it, I would. You need a break.
Yeah, I do. Thank you.
I'm glad. But you know, no, just a
collaborative effort of like, you know, a big New England
brand mixing with you guys as another big New England, Rhode
Island brand. Yeah, so we've been successful
in some of them, like Narragansett, we came out with
the shandy. Oh man, we had some pretty crazy

(25:24):
nights with them. Shandy's they're.
So good. They're very good.
I had like a sip, but I'm just saying it's still crazy for me
when you guys got hammered and Igot to watch.
But yeah, no. So Warwick ice cream is another
one that we did come out with, like a lemon ice cream with.
There have been talks with, we've had meetings with
Autocrat, but just kind of can'tget it done.

(25:45):
Don't know where to go with it. Like they're kind of fighting
each other, like the coffee and the lemon.
I don't know. It's tough to collab on things
like that that don't necessarilygo together well.
Right, but. That makes sense.
OK. So I just want to circle back
and touch a little bit upon the like the philanthropy work and
just like Dell's footprint here in Rhode Island and just like

(26:05):
how important it was for the owners to stay in Rhode Island
and and keep it here local. And then how they have just done
stuff throughout the community to ensure that that happens.
Yeah. So on the philanthropy, like we
really push, we actually mandateour franchisees like, hey, if
you're going to open up in an area, you got a sponsor youth
like football, basketball, baseball teams, like Little

(26:26):
League, things like that. Love it as well as like, I mean,
they can do other stuff too if they want to like give stuff
away to libraries, schools, whatever they want.
But we do mandate like you got to do something that's awesome.
They follow through, man. Like they, it's a family thing.
It's a, it's a nice, fun, happy product.
So like you want to do good for your community.
You know they support you, You got to support them back.

(26:46):
I love that. That's a big part of New
England. I feel, I feel like when you are
in, you know, in even Connecticut, when you're in one
of those six states, that small homey atmosphere, old school
mentality, like it stays here. Everyone wants to be.
Because when you go other places, it's, you know, you go
to Florida, you go to Texas, yougo to probably California.
I can only imagine you get off the Interstate and it's the same

(27:09):
15 businesses lined up like almost cookie cutter, like boom,
here you go, next exit, boom, here you go.
Not here, not up in here. Duncan maybe, but that's just
because it's it's Duncan. But so that's really cool.
And and I think that says a lot about the it's the de Lucius,
right? OK, make sure I said that right.

(27:29):
And how, after all these years, they still stuck with that?
Yeah, 100%. That's why we take pride in
Dills. Still family, you know, I mean,
we're at the great grandson now.When he steps down, he's
planning on leaving it to his daughter.
So just going to stay with them.That's awesome.
So it seems like it's incrediblyimportant for them to stay in
Rhode Island, not sell out, not kind of 100%.

(27:51):
And they've got all their roots here and kind of, I love that.
That's the important thing that makes Rhode Island's, you know,
special in its own own unique way.
Yeah. All right, cool.
Let's jump into our SO New England segment here.
We're going to kind of specialize this the best we can
so that we don't put you on the spot here.
Since you're representing Dell's, we won't harass
Connecticut. But what I do want you to do is

(28:13):
assign a specific Dell's flavor that represents each New England
state best. Cool.
Easiest 1. Rhode Island.
It's got to be lemon Classic. Started here, just no brainer.
I would go Massachusetts. I would say is probably
watermelon. I don't know, like second most

(28:34):
franchise locations, second bestflavor, just kind of goes
together once we go farther N it's a little tougher.
I would go Vermont. I'd probably say it's the apple
cider, huge apple and it just feels very like all the most
foolish New England state, I guess.
So that goes well. Maine, I don't know, maybe

(28:55):
blueberry. I think those are big in Maine.
That's a great choice. Good choice.
Ocean like huge amount of coastline blue, I don't know.
It. Had me.
New Hampshire, I don't know, maybe.
Is there like a Maple flavor at all?
No, but that would be a good one.
I think that would be really like a.
Syrupy Maple flavor might be something to consider.
Yeah, Pink lemon. Can we make that the So New

(29:16):
England podcast flavor of the month like a Maple?
Are we about to do like a littlecollab here?
That'd be. Awesome.
Adding that to my list for sure.We'll look into that.
No, New Hampshire. I would say like a tangerine
orange. Just.
Like I like that. I don't know but.
Awesome. And then how about Connecticut?
Connecticut. That's something that, yeah,

(29:38):
clammy chowder. Savory the clam chowder,
probably with a straw. Yeah, Straw.
No problem, people definitely use a straw with their nose.
Have you guys done sponsorships for major teams like, you know,
like the Patriots or the, you know, Bruins?
So. As far as sponsorships, I'm not
positive. I do know that we do sell at

(30:00):
Fenway. You do sell at Fenway Park.
That's. Angelette so I love it.
I think the next goal is TD Garden but.
So then we're going to put Fenway Park #1 the best place to
have Adele, Fenway Park #1 #2 Gillette.
And then we're working on TD Garden, which would include the
Celtics and the Bruins. We do a lot at RFC like we're

(30:21):
there every game. We went to the FC game last
week, the last fan appreciation night or the last last game of
the last home game. I think of just home game.
I don't know if it was the last game of the season, but it might
have been just their last home game.
But. We actually got 2 spots in
there, so like on the upper deckwe have them actually serving
like the FC team members and then down in the like food truck

(30:43):
venue, we'll have a truck there.Oh, nice, yeah.
That's really cool. That's great.
Worked a couple myself. It is on but trestle, yeah.
I can imagine busy the so I mean, I know you guys have been
involved in movies. Have you do you know
specifically if there's any thatare New England based that
you've been featured in? And if there are multiple, is

(31:03):
there one that you think is the best?
The one that I can really think of as like New England based was
I think it's Bill and Marge go large.
It's like this couple out in Wisconsin.
We're trying to scam the lotteryin Massachusetts, pretty much
and. I'm in.
The guy from the office who played Dwight, he was like a

(31:25):
cash register attendant. Rainn Wilson.
Yep. Yeah, Rainn Wilson.
And he had like our big lemon top novelty mug on the side
right next to him, so that was pretty cool.
Yeah, where was Dells in Dumb and Dumber at any point?
I'm shit had. To it's or like me myself and I
I feel like they were in dumb and Dumber.
I don't know why but for some reason I'm remembering that but.
I think maybe both because Me, Myself and Irene was shot in

(31:46):
Block Island, right? Newport, yeah.
Newport and Block Island. Yeah, it was.
It was kind of all over, mostly.I'm sure it's in Family Guy too.
I'm sure it's in family. It's got to be Cohog Rhode
Island. Great place.
I love it. OK, so typically what we do is
we'll ask our guests to add another state or city or country
to our six beautiful states. Alternatively, if you could sell

(32:09):
Dells in another part of the world or another country, what
would it be like? Where do you think we'd be
successful? I think honestly, to answer both
of those, I would go like somewhere in Italy, like a
Venice or like a Milan Rome, like something like that.
Place that already has the shaved ice going on so you know
you'd be successful. Plug and play.
Being an Italian product, it would just fit so well there and

(32:30):
I don't know, I love Italian culture, I love the vibe of
Italy. So like plugging it in here in
New England I think would just be so sick.
I couldn't agree more. Yeah, I could not agree more.
I like that. I like that.
All right. I'm going to go back to the
assigning A flavour. Can you assign a flavour for the
New England seasons? So summer will go lemon easy,

(32:53):
Yep, easy. Fall will go apple cider,
another easy one. Yep.
Once we go to like winter and spring, I'd say spring could be
a good watermelon 1. You need that little like extra
sweetness to get you through, get you to summer.
That's it. And then winter, I don't know,
maybe blueberry, just a little cooler, a little darker.
It kind of fits the vibe. I like where your head's at with

(33:14):
this. This is great.
Now, is there anything that you would say that Dells has done
product wise that you personallythink was a little bit like the
hype was there, but you didn't buy into it?
We can also cut this part out. I would say honestly, our frozen
dark hot chocolate personally, like I think it needs to be

(33:35):
sweeter, little less chocolate. It's so bitter.
It's kind of like a little too dark for me.
I like sweet. I like really creamy hot
chocolate. But.
And what is the most underrated product that you guys had that
you think people didn't buy intoenough that they should have?
I would say something like our novelty products like either we
got a bunch of like dog leashes,collars toys.

(33:57):
I love those like I want to makelike pop cup versions of Dells,
which you can give them Dells. It's fine.
They love it, but just somethinglike really associated just dog
right I. Don't know, love that.
We got a couple, we got a coupleof dogs here.
I got I got a little dachshund, got a little husk.
Yeah, was not so little, but. Got a bath today.

(34:19):
He would have loved Dells. He would smash Dells.
Oh yeah, no brain up there. Please, that dog will eat
anything. Yes.
I got a little border collie. I give it to her all the time.
Oh, that's all the time. Love that.
Another question if there was a perfect way to enjoy Dells in
New England, like what would be like the perfect nostalgic day

(34:39):
with Adele's? I'd say beach first of all, like
Narragansett, Scarborough, something like that.
Get on the beach, feed in the sand, not too hot but like warm
pretzel, no straw and maybe a little bit of limoncello or
vodka, I don't know, I like those.
Spice up a little bit like it. You go back.

(35:00):
Well, you're just relaxing. Yeah.
There you go. Now what is this flavour we have
here? This is a flavour that you've
been working on yourself. Yeah, yeah.
Started that back in May and June and finally got it all like
tweaked finalized where I think it's like pretty perfect and
released it right before the bigEE up in Massachusetts.
That must be a big event for youguys too.

(35:21):
Right. Yeah, Huge, Huge.
Biggie guy right here goes over here I was.
Going to say I did see you guys.Thank you.
I'm not a big line guy. Yeah.
And by the time I saw you guys, my mom had $70.00 worth of
whoopie pies that we needed to get out of there.
Yeah. So next year when we go, we're
going to go do Recon first. Smart.
My mom's a fiend for whoopie pies.

(35:42):
That's so funny, $70.00. But yeah, the pies so bad.
The big ones on the small ones. But yeah, we did see you.
We actually, we saw Carrie theretoo, but it was one of those
things where I saw it and I was like, oh, that's Dells.
And then I'm like, my mom's a child.
Like I'm looking. Excuse me, come back here.
The lines like I worked all three weekends and we were just

(36:05):
getting slammed, you know? I bet.
Line from 10:00 AM when we open until like 8:00 at night.
It was a lot. Awesome, I love it.
It must be fun though because you get all that foot traffic
because do you guys just do the lemonade stuff there?
I mean, I have obviously flavors, but do you like the do
you sell stuff too? We sell like hoodies, hats,

(36:26):
Christmas ornaments. We brought key chain stickers,
nice, brought our bottle juice, like just regular liquid juice,
lemonade and then all the frozenflavors.
But yeah, you. Gonna be there next year.
Yeah, I'll see you there. It's fun, good money too.
If you could sum up Dells as a company, as a product, do
individuals who have never had Dells or bent to New England

(36:47):
experienced it before? How would you sell it to them?
I would say first thing, like family, you know, or family
friends. It's the people who you drink it
with. You know, you're never just like
stopping alone, like you're doing it at an event, at the
beach, hanging out with people. So like this very comforting,
nostalgic family friends time, you know?

(37:07):
But love that. That's awesome.
And from a taste bud perspective, how would you sell
to them? Just like taste wise like what?
So I was like, I don't understand what it is like, just
break it down just for my like asomeone who makes this stuff for
a living. Yeah, yeah.
I'd say like just mellow classic, not too, not too much,
not too little, just just right,you know?
Love it. Yeah, love it.

(37:27):
Love it. OK, you guys are in stores.
You got plenty of vendors. You got a bunch of franchisees.
So tell us again, how many locations are there total?
Right now like franchisees, we got I think 19 or 20.
There's so 1920 locations throughout the US.
Yeah, mostly centered Rhode Island, Massachusetts.
Love it. Awesome.

(37:48):
And if people wanted to get yourstuff in store because you guys
have like prepackaged. Yeah, yeah, so and.
You also have a bunch of merchandise.
Where can everyone get this stuff?
Like what stores are you in? Is there an online store?
Can they? Do you guys ship overnight or
anything like that with your product or?
Yeah. So we do ship to homes on
dells.com. I think we also have some of the
products on Amazon that might behit or miss.
So don't check dells.com first and then our on site gift shop

(38:13):
location, 1260 Oakland Ave. in Cranston.
Awesome. And then you're at Dells on
social media and all that stuff.Yep it might be.
I think Instagram and TikTok or Dells lemonade and then Facebook
I think is just Dells awesome. This was great, and thank you so
much for making the time to comeon and talk to us about the
history of the delicious Dells. Thank you for having me.

(38:33):
Fantastic. All right, folks, that's going
to conclude episode 62 of the SoNew England Podcast with our
delicious Dells. Please remember folks, life's
better in New England. You want to try that one again?
I was. Going to say life's better with
Dells. OK, let's do it.
Please. Remember folks, life's better
with Dells Red. Sox crack in the Celtics fly

(38:54):
Patriots fights.
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