Death to the Corporate Video

1. Introduction (00:00 – 00:00:22)

• Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”
• A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a week.

2. The “like” challenge (00:00:23 – 00:00:50)

• Guy shares his personal goal to reduce the filler word “like” in his speech.
• Emphasizes taking a brief pause instead of using verbal crutches.

3. Why invest in creative B2B v...

Focus Your Attention on One Channel

• Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).
• Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.

Mention or Message Influencers

• Research a list of relevant influencers ahead of your launch.
• Tag them or send them direct messages when you go live.
• Even if they don’t respond, the algorithm may push yo...

Key Takeaways

Incremental Creativity

• You can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.
• Start with small creative experiments to help your stakeholders get comfortable with new ideas.

Big Brand vs. Challenger Mindset

• Larger organizations often have more to lose, making them more risk-averse.
• Challenger brands with fewer constraints can take bigger leaps faster—but still benefit from...

Show Notes:

• Opening & New Year's Resolution (0:00)
  • Guy's resolution to be more socially proactive with friends
  • Choosing achievable resolutions over typical ones
• Main Topic: The B2B Marketing Mistake (1:36)
  • Why focusing solely on product differentiation falls short
  • The reality of product similarity across competitors
  • Examples of AI companies (ChatGPT, Sora, Google's Vo2)
• The Solution: Prioritizing Audience Connection (...

Show Notes:

1. Introduction to Chris LeClerc and his company, Territory6 (0:00)
2. The meaning behind the name "Territory6" and its connection to storytelling (1:30)
3. Discussion on the simplicity and power of storytelling in marketing (3:45)
4. The importance of visual storytelling and showing vs. telling (9:00)
5. Trends in brand storytelling: from mini-documentaries to narrative films (11:30)
6. The "barbell approach" to marketing: balancing enter...

Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

Get out of the office for interviews

• Shoot outside or in interesting locations, not just stale office settings
• Frame shots creatively, not typical corporate talking heads=

Never use stock footage

• Plan ahead and storyboard to avoid relying on generic stock clips
• Get creative with illustrations, animations, or recreating scenes yourselves

...

In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.

Guy likens this script review phase to the "max q" moment during a rocket launch - the point of maximum dynamic pressure where if not handled p...

Don't get bored or try to be too creative if your current formula is driving results.

Key Points:

• Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaic
• Initially, Guy wondered if they were overusing that concept, but realized the flaw in that thinking
• The goal of marketing is to deliver your message effectively to the audience—if you've cracked that code, why ...

We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.

Like nurturing houseplants, it's a skill developed over time. 

This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process. 

Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinki...