Redefining Happy Hour with Tate Huffard of Best Day Brewing

In this episode of The Sober Curator, host Alysse Bryson and contributor Justin Lamb sit down with Tate Huffard, founder and CEO of Best Day Brewing. Tate shares his personal journey from East Coast finance to West Coast wellness, the inspiration behind building a tasty, craft non-alcoholic beer company, and how Best Day is brewing up a new narrative for sober, social living. Whether you're a dedicated NA beer fan or simply "sober curious," you’ll get insights on the current NA beer landscape, branding that breaks barriers, and what’s next for Best Day Brewing. 

Timestamps: 

[00:00] – The serendipitous spark for Best Day Brewing 

[01:52] – Meet Tate Huffard 

[04:46] – Justin’s favorite Best Day brew & the return of Galaxy Ripple 

[07:07] – Tate’s motivation to launch Best Day + the early NA beverage scene 

[13:06] – Craft beer community & why NA options matter 

[17:06] – The secret sauce: How Best Day gets its real beer flavor 

[20:05] – Branding, marketing, and the famous “Sober Sex” Super Bowl spot 

[24:39] – Small-batch innovation, flavor experiments & what’s next for NA brews 

[32:16] – Where Best Day sells the most, national expansion & brand ethos 

[34:38] – Tate’s background: From New York finance to West Coast startups 

[39:49] – Where to find Best Day: Events, collabs, and community pop-ups 

[41:21] – Tchotchke Corner  

Resources & Links: 

-Best Day Brewing: Website, Instagram, LinkedIn, Facebook 

-Justin Lamb's review of Best Day's Galaxy Ripple 

-Happy Every Hour on The Sober Curator 

-Meet the Contributors 

-Alcohol + Substance Use Disorder Guide 

-Recovery Nonprofit Resource Guide 

-LBGTQ+ Recovery Resource Guide 

Connect with Us: 

-Website: www.thesobercurator.com  

-Facebook: @The Sober Curator 

-Instagram: @thesobercurator 

-X: @thesobercurator 

-YouTube: @thesobercurator 

-Pinterest: @thesobercurator 

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About: 

Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more. 

The intro and outro music for this episode is proudly featured with permission from Avatari. All rights reserved to the original creators. For more of their work, check out his website: