SNL’s “Non-Non” Sketch: Sobering Laugh or Line Crossed?

In this fiery debut of Hot Takes, Alysse Bryson, Tamar Routly (AKA T-Boog), and new co-host Lane Kennedy unpack SNL’s controversial “Non-Non-Alcoholic Beer” sketch. Was it harmless satire or tone-deaf comedy at the expense of sober folks? The trio digs into stigma, humor, and timing — with personal stories, laughter, and a few very real emotions along the way. 

Takeaways: 

• Why the SNL sketch sparked such mixed reactions in sober circles. 

• The fine line between dark humor and damaging stereotypes. 

• How comedy can both start conversations and reinforce stigma. 

• The reality of “non-alcoholic” drinking for those in recovery. 

• Why open dialogue matters more than outrage. 

Key Timestamps: 

• [00:02:00] The SNL sketch setup — and why it hit a nerve. 

• [00:05:00] Humor vs. harm: where’s the line? 

• [00:10:00] The non-alcoholic beer debate — harmless or high-risk? 

• [00:14:00] Cultural obsession with alcohol as identity. 

• [00:18:00] What we wish SNL had done differently. 

Notable Links: 

• Watch the original SNL “Non-Non-Alcoholic Beer” sketch on YouTube. 

• Read Alysse’s full editorial on The Sober Curator. 

CTA: 
Join the conversation: Was SNL’s take funny or foul? Comment on Instagram @thesobercurator or tag us with your own #HotTake. 

Connect with Us: 

• Website: www.thesobercurator.com 

• Facebook / Instagram / X / YouTube / Pinterest: @thesobercurator 

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Sobriety isn’t the end of the party—it’s just the start of a better one.