The Purpose and Balance of Brand Strategy | Katie Smetherman Holmes #social333podcast #48

The Purpose and Balance of Brand Strategy | Katie Smetherman Holmes #social333podcast #48

In this value-packed episode of the Social 333 Podcast, host Chris D. Bentley chats with branding powerhouse Katie Smetherman Holmes about how purpose-driven brand strategy can change the trajectory of your business—and your life. Katie shares how to build a meaningful brand without losing your voice, why clarity is the most underrated tool in business, and how to avoid the burnout trap when building from the ground up. Whether you're an entrepreneur, creative, or marketing professional, this episode will help you recalibrate your brand with intention and clarity.

✅ What most business owners get wrong about branding

✅ How to build a magnetic brand without being fake

✅ The role of self-awareness in building powerful brands

✅ Balancing personal purpose with professional messaging

✅ Strategies for staying grounded as a brand grows

📌 CHAPTERS

00:00 – Intro

00:08 – Meet Katie Smetherman Holmes

01:02 – Katie’s journey into branding and entrepreneurship

02:40 – Helping businesses find their voice with emotionally intelligent branding

04:15 – Branding trends that need to go (and what to do instead)

06:48 – The rise of AI in branding and marketing

08:47 – Why most businesses fail at consistency in their marketing

11:05 – Hidden opportunities in branding most entrepreneurs overlook

14:25 – Branding mistakes entrepreneurs make when starting out

17:32 – Identity crisis in business: regaining clarity and focus

23:08 – Final thoughts & where to connect with Katie

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📣 Know someone struggling with their brand identity? Share this with them—it could change their game.