Social Media Decoded

Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.”

Key Topics Covered<...

Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that...

Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the m...

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is ...

Instagram engagement in 2025 has shifted—so what’s actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that’s helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online!

Think you need a big audience to start making sales? Think again. In this episode, Michelle Thames shows you how to build authority, connect with your ideal clients, and grow your business—even if you have fewer than 1,000 followers. This is your permission slip to stop waiting for growth and start selling now.

What You’ll Learn in This Episode:

• Why audience size doesn’t equal income
• The truth about micro-audiences ...

In this milestone episode, Michelle Thames pulls back the curtain on how she built one of the top-ranked podcasts in marketing with over 500 episodes. Whether you're just starting or want to stay consistent with your show, this episode gives you the mindset, systems, and strategy to build a podcast that grows your brand, attracts aligned clients, and stands the test of time.

What You’ll Learn in This Episode:

• How Mich...

In this episode, Michelle Thames breaks down how to master omnipresence and build a digital ecosystem that keeps your brand top of mind across every platform. You'll learn how to create intentional visibility, multiply your content, and build trust at scale—so you're not just showing up, you're unforgettable.

What You’ll Learn in This Episode:

• What “omnipresence” really means (and why it’s not about being everywhere at once)
...

If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend.

In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and mon...

In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income.

What You’ll Learn in This Episode

• Why consistency is more important than creativity when building your brand
• The difference between brand awa...

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.

What You’ll Learn in This Episode

• The #1 mindset shift you need if you want your podcast to drive s...

In this powerful episode of Social Media Decoded, Michelle Thames sits down with FICO-certified credit expert and YouTube strategist Calvin Russell Jr., CEO of 850 Club Credit. Calvin breaks down how he built a profitable real estate and credit consulting business by leveraging the power of content creation, especially on YouTube. He shares actionable tips for improving credit, generating consistent leads, and creating a sustainabl...

In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works.

What You’ll Learn in This Episode

• Why daily posting can be hurting your engagement and...

This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process.

What You’ll Learn in This Episode

• Why Instagram feels like a chore when you’re overwhelmed and what to do instead

• The simplified visibility strategy Mic...

What You’ll Learn in This Episode:

• The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing
• How to create urgency and demand for your events using Instagram Stories
• The authority-building moves that made Michelle’s audience trust her enough to buy premium offer
• The role of consistency and intentional storytelling when launching in a “small but mig...

Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need.

What You'll Learn in This Episode:

Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.

In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farme...

Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels.

Inside this episode, you’ll learn:
✅ How to find your niche or “lane” when you’ve shifted away from old platforms like blogging
✅ Stra...

Ready to turn your Instagram and content into a reliable client-attracting machine? In this powerful episode, marketing strategist and visibility expert Michelle Thames shares her proven, step-by-step content plan that helps entrepreneurs book out their services without needing to go viral or post every day.

You’ll learn:
✅ The exact 3-post weekly content system that balances visibility, connection, and conversion
✅ How to rotate the...