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August 13, 2025 48 mins

In this episode of the Social Media Entrepreneurs Podcast, host Derek Videll is joined by high-performance coach Saana Kolijonen to discuss actionable Facebook ad strategies tailored for coaches and personal brands selling informational products online. Together, they dive into the importance of clarity in marketing, review various free resources including 'self-talk secrets,' and strategize on using YouTube for increasing client leads. 


Saana shares insights into managing negative self-talk, creating engaging ad content, and refining lead magnets. Whether you're a coach or a personal brand, you'll find valuable tips on using social media platforms effectively to grow your client base and fulfill coaching programs.

00:00 Introduction and Guest Introduction
01:13 Free Resources for High Performance Coaching
02:33 The Importance of YouTube for Coaches
09:02 Effective Facebook Ad Strategies
12:37 Creating Clear and Compelling Ad Content
17:06 Designing Effective Ad Graphics
21:26 Webinars vs. YouTube for Coaches
25:12 Sticking to the Video Title
25:39 Using Webinars and Screen Recordings
26:33 Creating Engaging Content
30:31 Effective Ad Strategies
32:20 Positive Framing in Marketing
44:12 Combining Platforms for Content
47:07 Final Tips and Encouragement

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Hosted by Derek Videll

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socialbamboo.com/dwy (paid program)

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