102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates

Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your Rates

If opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.

In this episode, Shanté breaks down the very real difference between burnout and a broken business model. Because sometimes it’s not your work ethic that’s the issue—it’s your pricing. And until you fix that, no productivity hack will save you.

Whether you’re maxed out on deliverables, stuck in client churn, or afraid you’ll lose everyone the second you raise your rates, this episode walks you through the mindset, math, and systems to make a sustainable change.

We’ll cover:

• How to tell the difference between burnout and undercharging (and when it's both)
• Why easily booking clients might be a red flag—not a win
• The real math behind rate increases—and why fewer clients at higher rates is the move
• What systems you actually need to justify a premium price

Burnout isn’t a rite of passage. It’s a sign. And often, that sign is pointing toward pricing that doesn’t support the business—or life—you want to build.

If you’re ready to stop running on fumes and actually build margin into your model, check out the Pricing & Packages Masterclass. It includes:

• The Profitable Pricing Calculator (so you know your exact rates)
• Expense checklists most creatives forget
• Pre-designed package menu templates
• Confidence-building pricing scripts

It’s the toolkit to help you stop guessing—and start charging what you need to thrive.

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/