106. How to Audit a Social Media Account (Complete Step-by-Step Guide)

If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.

Creating audits that actually convert isn't about being the critique police. It's about positioning yourself as the strategic guide who helps clients see possibilities rather than problems. When done right, audits become your most powerful business development tool, whether prospects hire you immediately or not.

In this episode, I'm walking you through my exact 8-section audit framework that makes clients feel excited about growth instead of overwhelmed by feedback. This is the same process I use in my agency to establish expertise while delivering genuine value.

What we're covering:

✔️ Professional presentation setup that shows credibility from slide one

✔️ How to frame opportunities instead of weaknesses (language matters)

✔️ Content analysis that identifies what's working and what needs adjustment

✔️ Engagement quality assessment—because two comments from ideal clients beat a hundred random ones

✔️ Action planning that gives clients three clear, achievable next steps

The truth about audits: They're not about pointing out what's broken. They're about creating hope and direction. This framework helps you deliver both while positioning yourself as the expert they want to work with.

If this resonates and you're ready to start offering professional audit services, you'll love the complete audit template that includes all these sections pre-formatted with video guidance on customization. You can find it at https://shop.sugarpunchmarketing.com/products/social-media-audit-template

For more SMM business resources and training, check out The Back Office at

sugarpunchmarketing.com/the-back-office