Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead.
You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach.
Stop posting just to post—start creating content that actually converts.
TOPICS COVERED:
• Why content pillars don’t work for most small businesses
• How to create a content strategy that brings in leads
• The secret to building a content machine that works for you
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Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!