Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy.
Most social media managers and marketers focus on visibility—but without the right content strategy, your audience won’t convert.
Learn the 4 content stages that move people from interest to investment and start seeing real results from your content.
TOPICS COVERED:
• The buyer journey strategy for social media marketing
• How to move your audience from curiosity → commitment
• What type of content converts clients at each stage
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Mentioned in this episode:
The Back Office
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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