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May 23, 2025 10 mins

Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost?

 

In this episode, I’m breaking down the wide range of pricing in the industry—from $500 freelancers to $10,000+ full-service agencies—and exactly what you’re getting at each level. If you’ve ever wondered whether you’re overpaying, undercharging, or just not sure how to pick the right support for your stage of business, this one’s for you.

 

You’ll learn:

  • The 3 tiers of social media support and what each one actually delivers
  • What to expect at every price point ($500, $3,500, $10,000+)
  • How to avoid burnout as a freelancer by charging for the right level of service
  • How to hire smarter (or sell better) based on your business needs
  • What business owners really need to have in place before hiring

 

This is a must-listen whether you’re outsourcing content or offering it.

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

 

📁 RESOURCES & FREEBIES:

Freebies for Social Media Managers – Grab my best guides for free!

My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

 

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

 

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

 

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

 

Mentioned in this episode:

The Back Office

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