96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently

Feeling like you're building your agency on vibes and caffeine?

You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.

In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today.

You’ll walk away with:

• A clearer understanding of when (and how) to niche
• What to include in a portfolio clients actually care about
• Why building systems beats hustling harder
• What personal branding has to do with client trust
• How to manage finances in a way that protects your peace

This isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out.

✨ If this resonates, you’ll love:

→ Take the free Content Seasons Quiz:

https://sugarpunchmarketing.com/quiz

→ Build your strategy with the Marketing Quickstarter Class:

https://shop.sugarpunchmarketing.com/collections/classes/products/marketing

→ Get your custom strategy done for you:

https://sugarpunchmarketing.com/strategy-retreat

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/