98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025

Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out?

 

If you're tired of having amazing work that somehow isn't translating into consistent bookings—or if you're exhausted from pitching clients who should already see your value—this episode will shift how you think about your portfolio entirely.

 

I'm sharing the exact 3-strategy framework that's helped me avoid cold pitching for over 6 years. Instead of chasing clients and convincing them I'm qualified, they come to me already sold on what I can do. This isn't about creating more content or perfecting your case studies—it's about strategically positioning the work you've already done so it does the selling for you.

 

You'll discover:

• Why treating your portfolio like a resume is keeping you in pitch mode (and what to do instead)
• The three specific places to position your results so clients discover your value before they ever reach out
• How to structure case studies that help potential clients envision their own transformation
• The psychology behind why this approach completely changes the sales conversation

 

The transformation: By the end of this episode, you'll understand exactly when, where, and how to position your portfolio so it attracts ideal clients who are already convinced they want to work with you.

 

If this approach resonates and you're ready to build case studies that actually convert, my Portfolio Building Class walks you through the exact templates and scripts I use. You'll get the same Canva template I used for case studies, plus strategic guidance for positioning yourself from day one—even if you're just starting out.

 

Links mentioned:

• Portfolio Building Class: https://shop.sugarpunchmarketing.com/collections/classes/products/portfolio (use code PORTFOLIO20 for $20 off)
• Sugarpunch Results Page: sugarpunchmarketing.com/results
• Marketing Strategy Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing
• Reporting Results Playlist: https://www.youtube.com/playlist?list=PLxbOVJdgZciAfbZlLP9tC2jvwIuvQMhwR

 

Your expertise deserves to be seen. Let's make sure the right people discover it.

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/