You’ve launched the podcast. You’ve recorded the episodes. But now what? Can your show actually make money? In this episode of Social Media News Live, podcasting legend Dave Jackson joins us to separate fact from fantasy when it comes to podcast monetization.
Dave, Hall of Fame podcaster and author of Profit from Your Podcast, shares battle-tested strategies for turning your passion project into a profit-generating asset. We explore why most creators overestimate sponsorship potential, what really builds listener trust, and how your show can become a launchpad for opportunities far beyond downloads and ad reads.
From episode structure to authentic calls to action, listener surveys to affiliate programs—this conversation is full of practical advice for podcasters ready to go beyond the basics and start building a business.
If you’re serious about growing your podcast and making it work for you, this is the episode that will be perfect for you!
Key Points:
- Why “being in the phone book” (aka Apple Podcasts) isn’t enough to get discovered
- How to ask for feedback without fear—and why you absolutely should
- The importance of building listener trust before expecting support
- Sponsorship myths, download realities, and smarter revenue options
- Monetization methods that go beyond traditional ads
- Crafting better calls to action that actually work
Resources:
- Dave Jackson’s Book: Profit from Your Podcast – https://amzn.to/4jzESx3 (affiliate link)
- School of Podcasting – schoolofpodcasting.com
- Join Dave’s Live Show on YouTube – Saturdays at 9:30 am ET
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