Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.
Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you’re looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.
From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.
Key Points:
- What to include (and avoid) in your LinkedIn profile and headline
- How to balance professionalism with personality in your posts
- The do’s and don’ts of connecting and networking on LinkedIn
- Content strategies that build credibility and spark real engagement
- Tips for job seekers: how to show up without oversharing
- Using the PIE Framework (Performance, Image, Exposure) to build authority
- Cassie’s favorite ways to generate story-driven content that resonates
Resources:
- Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/
- Marketing Happy Hour Podcast – marketinghappyhr.com
- Want Cassie’s LinkedIn Post Prompts? Send her a message on LinkedIn and she’ll share it with you!
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
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