Mastering Link-less Strategy on YouTube Shorts with Nick Nimmin

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jeff Sieh (00:00):
Hello, folks.
Welcome to Social Media News Live.
I'm Jeff Sieh, and you're not.

Conor Brown (00:04):
And I'm Connor Brown and this is the show that keeps you
up to date on what's happening inthe world of social media and more.

Jeff Sieh (00:11):
Have you thought about some of this recent news of YouTube
Shorts taking away clickable links?
Well, maybe you're wondering abouthow top creators are navigating
this new link less terrain.
Maybe you're just gettingstarted and are going, Whew!
I'm glad I waited to get intoYouTube Shorts, but what do I do now?
Well, today's episode is for you.
Today, we're excited to introducea guest who's one of the first

(00:35):
people who broke this news and hadsome strategies to work with it.
Nick Nimmin, one of my go to YouTubeexperts, has delved deep into the world
of Linkless YouTube Shorts and hasemerged with strategies for creators.
Nick will unravel his experiences, hisdiscoveries, and his best practices
for thriving in this new era.
So, sit back.
Clear your schedule, clear yourmind, and get ready for this week's

(00:55):
episode of Social Media News Live.
Nick, how are you doing today, my friend?

Nick Nimmin (01:01):
I'm doing fantastic, Jeff.
Thank you for having me on.
I'm super excited to, you know, talkabout anything YouTube, you know, with
you, with you today, especially, youknow, with this shorts thing, because
this is going to impact, you know,a lot of content creators that are
using shorts, to, you know, drive.
inuse

Jeff Sieh (01:27):
Yeah, I know a lot of people like Chris Stone is an Amazon
influencer, Connor Brown as well.
we do a lot of stuff on Amazon, so thisis a big deal when we heard this news, so.
I'm excited to talk about it, but Iwant to let you guys, if you don't know
who Nick Nimmin is, well you're not onYouTube, but he is a renowned YouTube
influencer and strategist specializingin helping content creators grow their
channels and maximize their YouTubepresence, leveraging his personal journey

(01:52):
as a successful YouTube content creator.
Nick shares practical tips andinsights about video creation, audience
engagement, and channel growth.
His advice ranges from technicalaspects like SEO optimization,
to to creative elements likecontent development and delivery.
So he's known really for hisaccessible and user friendly tutorials.
Nick has become a trustedfigure in the YouTube community.

(02:13):
He does, I mean, he just has a greatvideo a couple weeks ago about AI that
you need to check out because some thatstuff now is just will blow your mind.
So you wanna, you wanna go overthere because he continues to
inspire and guide content creatorson their path to YouTube success.
Once again, Nick, I'm so excited.
I know it's a time jump for youor You're in the past, I can never
get it straight, but I reallyappreciate you being here today.

(02:40):
Okay,

student, launched for Today Stick

Jeff Sieh (02:42):
alright, that blows my mind a little

Get night time anyway for, you know, this reason.
So, so it is all good, fired up andready to, ready to have the conversation.

Jeff Sieh (02:52):
Awesome.
I want to do a big shout out toour sponsors, you can find out more
about them at socialmedianewslive.
com forward slash Ecamm.
They are what makes going live onAmazon and all the places in the
repurposing that I do possible.
Our friends over at Ecamm,you can find out more about
them at socialmedianewslive.
com forward slash Ecamm.
Make sure you guys go overthere and check it out.
Right off the bat.

(03:12):
So let's jump into this newsbecause this was a big deal.
So Nick, can you kind of Talk abouthow you see the removal of these
clickable links from YouTube Shortsthat impacting creators, especially
for those like, we talked about theAmazon affiliates, who really rely on
those external links for, you know,their business or affiliate marketing.

Absolutely.
So in the past, if you were trying tobring attention to your business or
a particular product or service thatyou were promoting in some capacity,
you can make a YouTube short about it.
You could drive people down into thedescription to click on the link.
You could send people to a comment, likea pinned comment, you know, underneath
the video to click a link as well.
So you have two opportunitiesthere to directly send people into
whatever it is that you're tryingto get people to interact with.

(03:58):
And starting August 31st, whichis, you know, just a couple of days
away now, YouTube is removing theability for content creators to send
any traffic whatsoever off site.
The reason that they said thatthey're doing this is because spam.
So as we all know, when we're interactingwith all these different platforms,
there's the people that are out theretrying to add value, and then there's

(04:19):
the people that are out there tryingto, you know, abuse this stuff in some
capacity and do harmful things with it.
And because of that, short, becauseof the to create a lot of shorts.
Like, for example, you can go to, youknow, some of the repurposing sites
and you can upload an hour long livestream and you can get, you know, 30

(04:39):
or 40 different shorts out of that.
You can also use animation oranimation automation tools to create
a bunch of shorts very rapidly.
And because of this, spammers are usingit to basically flood the platform with,
you know, 300 shorts per day, just as oneexample, that are driving people off site,
you know, trying to get their personalinformation, trying to get bank account

(05:00):
stuff, misleading people, thinking, intothinking that they won things, but all
kinds of, horrible things like that.
So it's left YouTube with the choice of.
We can let that happen or we canscrape all of the links, that are
driving people off site away fromthat and force these people to at
least make longer form content.
Now look, I'm going to be honest, the.

(05:22):
approach I think is a little bittoo much because in my opinion, it's
just as easy to make a video thatis a minute and one minute long.
That is a, you know, horizontalvideo or even a 30 second horizontal
video, compared to shorts.
But the difference is in the big humongoushurdle is that When it comes to shorts,
they just pop up on people, right?

(05:42):
You're just in the feed andthey just happen to you.
Whereas, if somebody is going tointeract with a piece of long form
content, then in that particularcase, they have to make the conscious
choice to actually click on it, whichis going to reduce the, you know, the
opportunity those people are goingto have, especially since all of that
stuff, that side of YouTube with the longform, is all performance based as well.
So, as soon as people hit those videos,they don't stick around long, then

(06:04):
YouTube will quickly demote those videos.
So, it's good, but I think that they aredefinitely, you know, taking, an abrasive,
approach to the, you know, to the problem.
And because of it, unfortunately, becauseof bad actors, there's gonna be a lot
of content creators that are, you know,maybe, you know, they're gonna have to
either start making long form contentand get better at it, or they're going
to have to, you know, find other, youknow, ways to, kind of fill up that.

(06:28):
Bucket, so to speak, of money that isgoing to be getting stripped away from
all the links that they've been drivingfrom YouTube over the last few years.

Jeff Sieh (06:35):
So, before we get, yeah, before we get to your question, Connor,
I want to bring up a, a comment fromour friend Chris Stone, he has a
question, he goes, What about shortsthat we've already posted with links?
Are they going to be affected?
Which, that's a big deal, especially, Idon't have a ton of them, so it's not,
I mean, I can go back and manually doit if I need to, but what about these
people, and I know, like, Chris is a,is a master at repurposing his shows and

(06:58):
his Amazon Lives to shorts, what's hegonna do if he has this big back catalog?

second.

bearer of bad news, but but yeah, when it comes to the,
you know, over, you know, the past,you know, few years since they've
introduced this product, you aregoing to be one of the victims of this
particular situation and you're goingto have to, take a different approach.

Jeff Sieh (07:24):
So, are there, just a follow up, sorry Connor,

Oh no, you're okay.

Jeff Sieh (07:28):
Connor's looking like, ah, dang it.
are there tools that we can use to help,I think you mentioned this in your video,
are there some tools that we can use tohelp batch process this over to change it
to, okay, okay, can you give us some of

So.
So the problem that you're going to haveas a creator, if you have a bunch of links
in your descriptions that you're tryingto get out is, or that you're trying
to modify in any way, is that you aregoing to have to manually open up, you
know, every individual short, and thenyou're going to make that change, and
then you're going to have to save it, andthen you rinse and repeat that process.
there's a tool called TubeBuddythat is a YouTube specific tool.

(08:01):
They've got 90 different tools that help.
content creators with their, youknow, workflow and helping them
grow their channels and stuff.
But with that particular tool,they have a find and replace tool.
They call it a bulk update tool, butit's a find and replace tool where
essentially you can say, out of allof my videos, look for this link or
look for this phrase in this link.
And then you can say, replace it withAnd the words that you're going to

(08:25):
want to use here are going to be, youknow, check the link in bio, or the
link is in my bio, or the link is onmy channel page, or something like
that, so that you can use that textto drive them to your channel page.
And the reason that you want to takethis approach in terms of changing
those links out, is because when, youknow, YouTube is taking those links
out of the short shelf, they are addinga set of links to our channel pages.

(08:49):
Now, this is only gonna work wellfor people that are promoting just
a few things, because the, themaximum amount of links that they've
added to our channel page is 14.
So, In that particular case, you know,like Jeff, you're an Amazon affiliate.
So because of that, you probablyhave a bunch of, you know,
different things that you promote.

(09:09):
So because of that, it's not goingto make a ton of sense to just list
all of those on your channel page.
So the workaround in that particular caseis going to have to be driving them to
your bio and that are your channel page.
driving them to your channel page.
Once they're on your channel page,then maybe for the people that have
the skill sets to do it, building sometype of resource site or something like

(09:31):
that that you would drive people to.
And then that's where you would add allof the, you know, links to everything
or start driving them to specific videosthat then have those long form videos that
then have those links in the descriptions.

Jeff Sieh (09:44):
So what, luckily we have, as Amazon influencers, we have a shop
page, which we could drive people there,which would have all our content on.
So, Chris has a follow up question.
Both the links in the descriptionsand the comments are gone?

correct.
Yeah, that's correct.
And, and, and I think that thedownside of this is, okay, so
you mentioned sending people toyour, you know, your Amazon store.
So if you, if you have those links inyour, on your channel page, then in
that particular case, let's say youhave a link to your Amazon store, you
have a link to your website, you have alink to, you know, some other resources

(10:17):
that you have, maybe some other socialmedia accounts, things like that.
Well, you just.
destroyed and I mean we'll see how itworks out but in my opinion I think this
is gonna negatively impact conversionsin a major way because in the past it's
like hey here's this thing and if youwant to try it for yourself all you
got to do is go down to the descriptionand then click on that link and it's
isolated right so it's like hey here'sthe thing you can point to it and all

(10:40):
that now people are going to be taskedthat are interested in that thing and
actually going and hunting it down andyou know how it is like you know unless
somebody's really That's unless it'sreally important to them, they're just
going to get distracted on YouTube, right?
Maybe they're going to see one of yourvideos on your homepage, or maybe they're
going to see one of your other links.
They're like, Oh, they're on Twitter too.
I haven't followed them on Twitter yet.

(11:00):
Let me go check them out over there.
And then bam, they're gone, right?
So because of that, I thinkit's going to negatively impact
conversions overall from doing that.
However, you know, with the volume thatyou can sometimes get on YouTube shorts,
you know, it might end up working out.
But, you know, the whole thing, inmy opinion, is a bit unfortunate.
But, another thing that is apositive in terms of what YouTube

(11:22):
is doing, and, this one is.
is pretty major.
And I think that it's going totake viewers a little bit of time
to get hip to, you know, thisadjustment, but they are also adding
something called content links.
So what content links are is if you'veever been on YouTube and YouTube shorts,
And you've been watching a short thathas been sampled out from another,

(11:46):
another long form video of that creator.
They've remixed it.
There's going to be a direct linkright there on the page that takes
you into the long form content.
So YouTube is adding the abilityfor us to be able to drive people.
To any videos that we wantfrom any short that we want.
So we're going to be able tocustomize those links and drive

(12:06):
people wherever it is that we want.
So the downside, of course, is if wesend them directly to our bio, then
in that particular case, you know,they're going to have to dig through
links or go visit a website or somethinglike that in order to find them.
But what we're going to be able todo once they deploy this is we're
going to be able to say, okay, we'regoing to create 10 different shorts.
out of those 10 different shorts talkingabout, you know, different aspects of

(12:27):
this product, all of them are goingto point to this one long form video,
maybe where we have a deeper dive onthat product, or maybe we're talking
about the advantages of it, and thenwe're driving people into like a full
blown review or something like that.
but we're going to be able to pointall of those shorts at one long
form video, which I think, is goingto be a much better solution than
driving people to your channel page.

Jeff Sieh (12:49):
That's a great point.
One of the things I want to follow upon just so people who are listening,
you mentioned that, you know, Iwant to see some of these link
in bio things are going to work.
I know a lot of TikTokers are usinga thing called cake, which is like,
you can actually put your individuallike, products on Amazon on there
and have like a little store insideof kind of that link in bio thing.
And the other thing is, Nick mentioned,TubeBuddy, and I know he's an affiliate,

(13:10):
so I want to give him credit, becausehe, I think I even got on TubeBuddy
from him, but if you go to nicknimmin.
com, and that's N I C K N I M M I N.
com, he has his affiliates link there,so if you're interested in TubeBuddy,
and you've been doing a lot of YouTubeShorts, go over to his website, click
on TubeBuddy, that way he gets all thecredit for that, because it really is a

(13:32):
really great tool for managing YouTube.
Alright, Connor, sorry, I'm done.
Go for it.

No, it, it is all good.
I think, you know, is.
is a big change and we're gonna haveto kind of think about how are we
gonna start promoting stuff withinthe videos that we're talking about.
Nick, in your awesome video about thischange, you mentioned how creators
are gonna start To focus more onthose calls to action, like verbally
or doing some sort of cue within thevideos, rather than relying solely

(14:00):
on those links in the comments andthe descriptions, things like that.
Could you elaborate on someof those best practices?
You've been doing this for along time, way before the Shorts
product came into the game.
So, when it comes to calls to action invideos, what are some best practices?

Well, in that particular case, when it comes to, to shorts, you
know, another creative option that peopleare going to be able to do is if you are
somebody that, that can build websitesand you can look at a website, cause
you know, not everybody can do this,but if you can build a website and you
can look at it and you can say like,okay, is everything easy to understand?
Is the, you know, things I'mtrying to bring attention to are
those prominent blah, blah, blah.

(14:37):
Like if you can go through all of thatand you can build a website that can list
all of the things that you have, thenin that particular case, you can just.
Say your website in the short.
So you could say like, Hey, find out moreabout this at, you know, best creator
tools.com, which is my website by the way.
and then that way that that kindof burns that into the video itself
and it keeps the person from needingto go and hunt for the thing that

(15:00):
you're bringing attention to.
But again, it puts us back intothat scenario to where people are
gonna have to dig around a littlebit in order to find what they want.
So the next step, and that would be.
Go to bestcreatortools.
com slash toaster, right?
Like if they're, if they're looking for,you know, a toaster or your name, you
know, if it's your, if you, if it's your,you know, if it's your personal website.

(15:21):
So it's like your name slashtoaster for that particular product.
and then in that particular case,you know, it would make it a little
bit easier for people to find.
but I think, you know, addingthose types of calls to action.
To, it will make it, you know, alittle bit easier, but it also adds
to the skills that you're going toneed or the money that you'll need to
invest in order to, be able to takeadvantage of something like that.

Jeff Sieh (15:41):
Gotcha.
So, Chris, once again, he goes, I agree,he's overwatching over on LinkedIn,
he says, agree with Nick, adds a speedbump, yeah, and he also had mentioned
earlier, like, this is what we get for,on rented land, which, it's just part
of, like, what we have to deal with,and also, he goes, if, do we know yet
if the link is removed altogether, oris it, the text remain and just becomes

(16:01):
unclickable, because I know some peoplelike to copy and paste this stuff, but
that's even, I think, a bigger speed bump,but what, what do you know about this?

the text is, you can, copy and paste the text.
The text will remain there.
but the, the ability from the, forthem to click it is going to go away.
So, for desktop users, It won'tbe as bad, but for mobile users,
you know, trying to copy and pastesomething on a mobile device is going
to be a little bit of a challenge.
So because of that, I thinkit's still going to have a
negative, you know, impact.

(16:30):
but yeah, they can absolutely copyand paste that link, if, you know,
if that was the, the way that youwould prefer to have them do that.

Jeff Sieh (16:37):
I'm sure you know this, but are, where are people consuming
the most content from YouTube?
Is it on a mobile platform?
Is that, I mean, is that

Yeah, mobile devices.
That's why I mentioned the mobile thing.
Yeah.
So, so, yeah, I think it's 80.
I can't remember the exact numberoff the top of my head, but it's
over 80% of the viewership onYouTube comes from mobile devices.
YouTube TV is eating into that, rightnow because YouTube TV is like the
The fastest growing viewership rightnow, but mobile devices are where
most people are consuming content.
So just as a little side tip foreverybody, when it comes to your

(17:06):
thumbnails, when it comes to how you'releading people around your channel,
you know, hitting video descriptionsor hitting your channel pages or
going down to pin comments or leadingthem into playlists or whatever.
Just make sure you're always thinkingabout that experience on a mobile
device, even when it comes to how you'restructuring your channel page, because
it's best practice to make sure that.
You know, you have your recentuploads at the top, so you
can drive people into that.

(17:27):
And then from there that you startorganizing the content based on the
content that's currently driving thechannel in terms of the interests that
people have that are coming in the most.
And as soon as you look at your channel ona mobile device, you're going to see why.
Because when you land on a YouTubechannel on a mobile device, you have
to scroll a bit in order to, youknow, start getting into more and
more of the content once you get pastthat, you know, very top playlist.

(17:49):
So, so you definitely wantto make sure that you are.
Taking the viewer experience throughyour own content and channel on a
mobile device, you can, you know, makesure that you are optimized for that.

Jeff Sieh (17:58):
so on that note, and I'm going to geek out about a little bit
and go down a little rabbit trail,which I never do on this show.
but, I just saw a great video fromTubeBuddy, actually, and they were
actually taking some stuff that Mr.
Beast had said on another show, and sayingthat maybe thumbnails aren't as important
as much as the autoplay feature, likewhen you're, when you're going through
a mobile device, you see, like, thefive seconds of the video, and that's

(18:22):
enticing people to click more, and Mr.
Beast, if you guys do not know,he is, like, a huge, I don't know
if he's the most watched, buthe's the huge on, on YouTube.
but he actually optimized his thumbnailso it fits in with those first
five seconds, which is, I was like,okay, kind of blown away about that.
What are your thoughts aboutoptimizing for YouTube using, because

(18:44):
we're talking about mobile devicesnow, with those first five seconds?
Like, have you experimentedwith doing some, you know, on
those first autoplay seconds?
Does it make a difference or not?
I'd love to know

Absolutely, it does.
So, so first off, when it comesto thumbnails, in order to get
somebody to see that auto preview,they need to stop for a second.
So because of that, you still needto make sure that you're grabbing
people's attention in your thumbnails.
And a quick hack for that, for anybodythat's new to, you know, creating content
is the thumbnail, the whole job ofthe thumbnail is to grab the person's

(19:15):
attention that you are trying to reach.
So for example, if youare making videos about.
you know, camera equipment, then inthat particular case, it's a really
good idea to have some type of cameraequipment big and prominent in your
thumbnail because the people that areinterested in camera equipment, when
they're sitting there scrolling ontheir mobile device on YouTube's, home
feed, as soon as they see that, they'regoing to stop because it's something

(19:36):
that they're interested in, right?
So because of that, you need to make surethat you are just focusing on the things
that will help the people that you'retrying to reach identify that your content
is something that they might care about.
But then when it goes, when they do stop.
And then that autoplay starts, Ifyou can make that engaging in some
way, it's definitely beneficial.
Jeff, you mentioned, just, when wewere first getting started about

(19:56):
the AI video that I published.
So using that idea, I made the first, youknow, very, beginning of that video to
where, you know, if the thumb grabs theirattention on, you know, creating the AI
backgrounds, as soon as the video starts,I have my backgrounds just changing
and changing and changing and changing.
So the eye candy for that islike, whoa, what is going on here?

(20:17):
And it all like looks good and itdoesn't look hokey and all of that.
and that video, you know,people, you know, responded,
you know, heavily, to that.
The video that I'm going to be publishingnext, which is also an AI related
video, I'm doing the same exact thing.
And I'm, I'm on that particular one.
It's like changing yourself and like,you know, all the different AI tools
that you can use to, you know, youwith your, you know, YouTube journey.

(20:39):
And in that particular video, I'vespent three days just on the first
minute of that particular video.
and then like after that first minute,you know, the rest of it, it's going to
be just like a normal video, but I'vespent three days on that first minute
just because of the importance of theaudio auto play that you're talking about.

Jeff Sieh (20:57):
That's really interesting.
I, cause, I don't think a lot ofpeople are talking about that, and so
I'm, thank you for, for sharing that.
One of the, and by the way, you guys,who are listening to this as a podcast,
Nick does, the, the videos he's talkingabout, this AI one, will blow your mind,
so make sure you guys go check that out.
And you can find him at YouTube.
com forward slash at NickNimmin, so that's where you
can find him, just do a search.
And like, it's the first thing that popsup in Google, he's, he's way up there,

(21:19):
so like I said, we're lucky to have himon the show today, but check out his
YouTube channel, it's really, really good.
The question I have next is, so, andwe'll get into this, hopefully, a little
bit later in the program, but, youknow, YouTube Shorts and TikTok kind
of have this rivalry going together.
Do you think this makes, that the removalof links makes Shorts more or less
competitive with that short form kindof video market that they're both in?

Well, I, I think when, when they're removing a content creator's
ability to make money, easily thatit's a step in the wrong direction.
and it doesn't matterwhat platform it's on.
Like, I think that, you know, assoon as they're stripping those links
away, and I understand, you know, it'sbecause of, you know, the malicious
nature of what people are doing.
But, I think that as soon as youstart taking away opportunities for

(22:03):
people, then it starts, you know,making people not want to do it.
because in that particular case, it's,then it makes you start thinking, okay,
well, like in Chris's case, If he ismaking a bunch of YouTube shorts for
the sake of affiliate marketing andit's working for him, then in that
particular case, he is motivated.
Okay, hey, this is working.
I know that if I make X amount of shorts,that typically X amount of them will end

(22:26):
up getting X amount of views, and becauseof that, I can typically depend on, based
on the things that I'm talking about,that at least X amount of people will
end up clicking on these links, and outof those people that click, at least X
amount of people are going to end up, youknow, converting into a sale or a lead,
and because of that, I know that I need.
to make X amount of shorts inorder to make that happen, right?
So there's motivation.

(22:46):
There's a reason to do it.
when it comes to, you know, if it'snot, if you're not a creative, right?
If you're not a creative and you're usingit for the sake of business or generating
income, then in that particular case, youknow, it just kind of strips that away.
Now people can still make money fromads, but in order to make money from
ads and YouTube shorts, you know,you have to get, you have to get.
an obscene amount of views in order to,you know, make the ad revenue worth it.

(23:08):
But it is good, you know,for growing your channel.
And one of the things, the, the longterm advantages of YouTube Shorts is
that YouTube is building these bridgesbetween short form and long form content.
I had a friend of mine, he just started achannel and he sent me a message about it.
He's like, Hey man, I uploaded myfirst like several videos on it.
and I went and I lookedat, one of his videos.
And I looked at his channel because I,you know, had to give him some, you know,

(23:30):
hey man, change this, update this, youknow, put this information here, make
sure you're, you know, don't do this atthe end of your videos, that whole thing.
And, I, you know, spent, I would say,maybe 15 minutes on his channel, just
on that one video, and then just lookingaround the channel at what he had set up.
As soon as I logged back intoYouTube, I saw three of his shorts
getting recommended to me, andthen I saw, you know, his long form

(23:50):
videos getting recommended to me aswell, even though I didn't interact
at all with his YouTube shorts.
So, because of that, and it works inthe other direction too, because of
that, if you're watching a lot of shortsfrom a, from a particular creator,
YouTube is now identifying that.
They didn't used to, but now they are.
they're making that connection, inthe viewer histories of the viewers.
So, because of that.

(24:12):
The long game and the long term advantageof YouTube Shorts is basically just
getting in front of a bunch of new people.
And if they're enjoying the contentand they're engaging with it there,
then they are more likely to getshown your long form content as well.
Doesn't mean they're gonna click on it,but it just means that YouTube is more
likely to actually show it to them,

Jeff Sieh (24:29):
Got it.

that's awesome.
That's huge.
And I think, you know, this changeaside, we always know there's going to
be another change down the road with allof these platforms, YouTube especially.
So Nick, when you, with that in mindand, and pairing it with long form
in both aspects of that, what do yousee the future of YouTube Shorts as?

(24:51):
Especially.
As things are changing constantly,look into that crystal ball.
What, what do you see thisbecoming as part of the platform
and in a creator's journey?

I think that Shorts are a fantastic place
for somebody to get started.
I think that shorts are going to continueto thrive, on YouTube because, you know,
like as marketers, you know, we look atit like, Hey, they're removing links.
What's going on?
You know, this is going to impact us.
But, you know, as a, as a creator, youknow, as a creative, YouTube shorts
are still, incredible in terms of justgetting in front of, you know, people

(25:20):
that might not have, you know, otherwiseseen you like, you know, one thing that
in my opinion is, is the best part aboutYouTube shorts and they've intentionally
designed it this way is that That thereisn't like a, a strong barrier to entry.
So anybody at any time, likewhile we're making this show,
I could hold up my phone.
I could record myself just sayingwhat it is that I'm saying right now.

(25:41):
And then as soon as this is over, Icould post it to YouTube without any
microphone, without anything else.
Just the audio coming raw from the phone.
And that video might get, you know, athousand views, or it might get, you know,
a million views just based on somebodysliding up and then bam, there I am.
Right.
And if they find it interesting or not.
whereas.
When somebody is getting served thelong form content, they have to make

(26:02):
a conscious choice to click on it.
So that requires skill setson behalf of the creator.
it requires them to beable to write good titles.
It requires them to be able tocome up with good video ideas.
It requires them to be able to make,you know, compelling thumbnails as
well that, you know, grab people'sattention and, you know, hopefully we'll
get them to, you know, watch it longenough to actually, or to see it long
enough to actually click into the video.

(26:22):
so there's just a lot more involvedwhen it comes to long form content.
And I think that.
YouTube Shorts is amazing for new contentcreators because another big problem
is when it comes to long form content,if you've never done this type of thing
before, a lot of people will start a longform YouTube channel and they're like,
man, I published like 20 videos and I'mgetting like, you know, 150 views a video.

(26:44):
Like, yeah, still 150 people pervideo, but like, I thought that
it would be way better than this.
And the problem is that, you know, you'recompeting with a bunch of people that
know what it is that they're doing, right?
And people have to make that choice.
And if you're not good at helping peopleidentify the content is something that
they care about and then compellingthem to click on it, then, then
you're not going to be able to competeuntil you get those skill sets up.

(27:06):
Whereas with YouTube Shorts.
You can just make whatever, right?
You can be like, Hey, you know, I,Hey, I'm walking down my sidewalk and
I'm sharing some, you know, businesstips, you know, about something that I
learned yesterday in some podcast, andI'm just sharing it with other people.
And then in that particular case, YouTubeis just going to show it to people.
It's just going to happen to people.
And as long as people just keepenjoying that content, then they'll

(27:29):
continue to show it to people.
And if they don't.
Then they'll show it to a nice handfulof people and then they'll, you know,
suppress the video in favor of, youknow, the content that is keeping people
watching and keeping people engaged.
So it's a low barrier toentry and it's motivating.
Because, you know, when you have a longform video and you've published a bunch
of them and you're not getting a lot ofactivity, it'll make you want to quit.
Unless you're, you know,unless you have that tenacity.

(27:51):
But when it comes to short form,you can just keep uploading videos.
They're easy to make.
and YouTube is goingto show them to people.
So because of that, it just, itjust, it's, it's motivating because
you start to see the results.
It's like, hey, I am, you know,I am getting some traction here.
Some of my shorts got a thousand views.
Some of them got 10, 000 views.
Some of them got a hundred views.
But I do have those standout videos.

(28:12):
So I think I can do this, right?
It's working.
So because of that, I think, I thinkthat's the real value in YouTube Shorts.
And for, for even for those, you know,of us that are, you know, experienced
at this, like myself and you guys,when, you know, when people are watching
YouTube Shorts, it also gives you theopportunity to capture a different
type of viewer, the same type ofviewer in a different environment.

(28:33):
Because, you know, like if you're sittingdown at a computer, or you're like trying
to learn something, or you're, you'resettling in for like a long form piece
of content, like people listening tothe show, for example, then you know,
you kind of reserve that time for it.
And you're like, okay, hey, 10 minutes,15 minutes for a video, or maybe
an hour for a podcast or something.
And you know what you're getting into,and you kind of reserve that time.
But with shorts, people are watchingshorts, like while they're on a bus,

(28:54):
While they're, you know, sittingin an Uber, people are watching
shorts when they're in the bathroom.
They're watching shorts while they'rewatching TV over here, just because
the TV is not keeping them engaged.
So they're just sitting there goinglike this, just looking for something
that'll give them some dopamine.
So it just gives, you know, people,you know, the content creators, it
gives us the opportunity to reachpeople in a, in a different way.

Jeff Sieh (29:14):
Yeah.
I want to bring up a commentagain from my friend Chris Stone.
He says, you know, the same thinghas happened to Amazon influencers.
Bad actors have, caused theplatform to make major changes
that affect everyone negatively.
Instead of complaining, we move onward.
Yeah, he does a great job of like,we're just gonna, not gripe and
just figure out how, what works.
Which Nick

That's all you can do.
Yeah, all these platforms,they're all so massive.
Like, you know, you can, you can standout front with a sign if you want to,
and still nobody's gonna, you know,nobody's even gonna acknowledge it unless,
you know, yeah, still, yeah, like, youknow, yeah, like the only option is to
move on and figure out other solutions.

Jeff Sieh (29:46):
Yeah, or just roll over and die.
the, the question that I have is,how is, does search work with shorts?
Because, for example, I have like,and it's the weirdest thing, I did a
shorts, my son did it for me and actuallyposted it to my, my Amazon channel,
that it's like a practice golf ball.
For some reason, that thing is,I get a lot of views on it, every
week, this stupid, and I getclicks over to Amazon from it.

(30:09):
Are people searching for that?
Is that why it's becoming surfaced?
I mean, how does search work in shorts?
And is there a strategy behind that?
kind of with, with, with what you plan?

Absolutely.
So when it comes to shorts, theydo show up in search results.
They also, you know, they will also fallinto their general recommendation system.
So YouTube is trying really hard rightnow to pull people into the short
shelf and just get viewers, you know,more used to interacting with shorts.
So because of that, even onYouTube's homepage, you know, on a
computer, you'll still see shorts.
On TV, you can watch shorts, but whenit comes to search specifically, if you

(30:43):
optimize your short for search, as longas people respond to it, you know, when
they are looking for that particularterm, then in that particular case,
you know, it might, you know, end upbringing in a decent amount of traffic.
In fact, and you can see this inyour analytics, if you go to trap
your traffic sources report foreach individual piece of content.
You can see exactly wherethe views are coming from.
So you can actually attribute thatto, to, to the, to, to search Jeff.

(31:05):
But, like the best short on my channelcurrently, it like, almost all of the
traffic format is, is from search insteadof being from the, the short shelf.

Jeff Sieh (31:16):
Gotcha.
The other question, as we get into,this is, we're going to start moving
into, like, strategies for this.
And I've noticed, because I alsofollow you on TikTok, and I see
both of your kind of vertical...
Kind of content you're putting out there,like you did a tour of your music setup,
which I thought was fascinating, but Isaw it on TikTok, and I did not see it
on your short shelf, and I went there tosee, okay, I'm like, so why did he post

(31:40):
it there and not on his YouTube channel?
So can you talk about the shortform content, where you should
put different aspects of it?
Is there a strategy behind, I'mgoing to share some of this,
maybe a little personal stuff.
Over on my TikTok channel versus onmy Shorts channel, which I talk about
YouTube strategies and that kind of stuff.
Can you talk a little bit about that?

Absolutely.
So when it comes to, vertical content,the default, especially for marketers
is, Hey, I'm going to make this one.
Vertical piece of content, I'mgoing to put it everywhere.
When you do that, there's no reason forpeople to follow you in other places,
because in that particular case, theycan get the same exact thing from you
in all of the different platforms.
So, because of that, you know,putting unique stuff in each

(32:21):
individual one alongside of some ofyour repurposed content, it gives
people motivation to actually followyou in those places, and it's also,
it can also be a testing ground.
For content that you're wanting topublish maybe on your main platforms,
but you publish it to test it outon your hobby platform, so to speak.

(32:41):
So for me personally, likeTikTok is an afterthought.
I use TikTok to, you know, just kindof put up some extra stuff there so
that some people, you know, will findme over there and then I can add some.
Some value to them for anybody that's,you know, trying to learn about YouTube.
But I'm also, you know, just kind ofcasually, but I've got like a music video
up there that I made an AI music video.
I've got, you know, some behind thescenes stuff and, you know, things

(33:01):
like that that isn't necessarily anideal fit for the value that I want to
provide from my main YouTube channel.
So, you know, when it comesto, you know, putting.
content on all the different platforms.
I think that if you are using all thisstuff, to, you know, grow your brand, or
to generate income in some capacity, thenin that case, you know, be aggressive,

(33:22):
go everywhere, you know, use TikTok,Instagram Reels, Facebook Reels, Clapper,
YouTube Shorts, like use everything.
but in my particularcase, YouTube is my jam.
I love YouTube.
I eat, sleep, and breathe YouTube.
And because of that, that'smy, the thing that I focus on.
and then, you know, TikTok for meis just kind of a place where I'll
test stuff and then I'll just kind ofshow people some stuff that might not

(33:42):
necessarily have the same, you know,value for the people that are watching
my, my videos on my main channel.

Jeff Sieh (33:48):
Awesome.
Yeah, so I think, I think that'sfascinating because it's, it's cool
because I even, I did go double check.
It's like why, I've always wanted, like Ieven got my monitor because of you, Nick.
I have that big one you usedto do on your live all the

Oh, the G9.
Yeah, I'm looking at it right now.
That's what, yeah, yeah.
You guys are on it right now.
Yeah.

Jeff Sieh (34:04):
Yeah, it's, it's, it's amazing, especially for live streaming, because I
can have all my stuff up, but, I didn'tsee your, your walkthrough of your, and
I knew you made music, and I, becauseI could see little hints of it when you
would do the, the live show, and I'm like,oh, and then when you did the studio tour,
I was like, oh, okay, I'm gonna dive inand find out how he actually has it set
up, what he's using, you know, usingnative instruments like what I use, so
it was just really cool when you can diveinto those, those places, and I think

(34:26):
that's a really cool piece of strategy.
Connor, go ahead.

Yeah, so I think all these things that are updating,
always updating, you've seen it.
We've seen it.
Algorithms, policy changes.
It's a lot.
And, and I think it can be reallydaunting when you're trying to come
up with a strategy, not knowingwhat's gonna come down the pike.
So, Nick, based on your experience,you know, you're so successful and

(34:50):
established in running a YouTubechannel and a business based around it,
how do you advise other creators, toadapt their strategies and maybe even
their objectives in lieu of all of thethings that are constantly changing?

Well, I can't remember who said it, but but there's some quote out
there where somebody said something alongthe lines of, you know, the only thing
that is constant in life, or the onlything that never changes, is the fact
that everything's always changing, right?
So because of that, I think that as, youknow, entrepreneurs, as content creators,
As you know, business people, you know,even if you are, you know, if you work
for somebody, whatever the case, ifyou're leveraging this stuff in any way,

(35:29):
you just have to roll with the punches.
And every time they make an update orevery time they make a change or like this
case, you know, where they're, you know,stripping out the links from shorts, in
that particular case, you have to make thecall, okay, am I going to abandon this?
Or You know, that particular platformor that particular format on the
platform, or am I going to try to comeup with, you know, another solution

(35:49):
for it or maybe a longer play?
So when it comes to all of this stuff,you know, anybody that I work with, I
always recommend that they think long termbecause, you know, with all of this, you
know, the videos that you're publishingtoday, people are still going to be
watching those videos years down the road.
So because of that, When these changeshappen, it can impact, you know,
some content that you've publishedpreviously, but when you go multi

(36:12):
format, Then it's kind of like aparachute because then in that particular
case, just like investing, right?
So like when you invest, you know, yes,you can just put everything into mutual
funds if you want, but you can also, youknow, kind of get a little bit risky.
Hey, let me try real estate.
Hey, let me, you know, throwsome money into, into crypto.
Let me, you know, buysome stocks, whatever.
And, you know, the whole idea is justto diversify so that if something isn't

(36:35):
working out the way that you had thoughtor hoped that it was going to work out,
then you have these other things thatwill, you know, support you, so to speak.
You know, with this contentthing, it's the same.
So when you are multi format, thenwhen those things change, people
can still listen to your podcast.
People can still hangout in your live stream.
People can still watchyour long form content.

(36:58):
But you can still leverage the shortform content to bring awareness to
all of those other formats, right?
So instead of looking at it in thatparticular case, like, hey, I'm going
to do all of these shorts just for thesake of adding links in the description
and trying to get people to go off site.
Instead, start thinking longer, okay?
So it's like, okay, well,How can I make the most?
Yes, by, you know, makingthese shorts and, you know,

(37:20):
driving people into these links.
But if I could actually build a brandaround what it is that I'm doing and get
people to know, like, and trust me throughall of this, these different formats of
content that I'm putting out, then inthat particular case, I might not get as
many clicks, but the clicks that I get...
Because people trust me, they're going tobe way more likely to make purchases based
on what it is that they're seeing, right?

(37:41):
So I'm always a fan of just thinkinglong term and then also going multi
format for the sake of, you know, havingthose parachutes in the event that,
you know, one of the formats eitherdoesn't work out just because you're
not good at it because we're not goodat everything, or in the Case like we're
dealing with right now with YouTube,where they end up modifying it in some
way to where you either decide not to doit, or you have to, you know, leverage

(38:04):
that particular feature in another way.

Yeah, I think that, that leads perfectly into a, a
follow up kind of from Chris Stone,Jeff, if you see that comment.
Ever the opportunist, Chris Stone, insteadof looking at this as a bad thing, should
we instead look of it as an opportunity,doubling down on our efforts while others
might be scaling back on their shorts?
What do you think of that, Nick?

Yeah, I, I, I think that's a great suggestion.
because, you know, when it comes tothings like this, you know, especially
as marketers, you guys know how tolike, you know, marketers, you know,
like we'll jump from one thing tothe other thing to the other thing,
and it's like, Hey, this is working.
As soon as it's like, oh,they stopped links, I'm not
going to do it anymore, right?
So because of that, you know, he makesa very valid point in terms of, you
know, your competition, at least inyour niche, you know, you might, you

(38:46):
know, if you are a marketer, then inthat particular case, you know, your
competition might have drasticallyreduced, or it might drastically
reduce, you know, once the 31st comesaround and people are like, huh.
Wow, all my traffic just died.
What happened?
And they start investigating andthen they realize what happened if
they're not, you know, keeping up.

Jeff Sieh (39:04):
So, on, on, on this point, too, because YouTube, YouTube giveth and
taketh away, but let's talk about what itgiveth with, like, so, it's gonna, end of
this month, we're gonna have it, you know,those things, the links go away in shorts.
But one of the things that we kindof glossed over maybe a little bit.
At the beginning is being able to linkto that long form content and I want to

(39:26):
talk about a little bit strategies aboutthat because once you know like this is
a live show I know Chris does live showpodcasts as well and I'm thinking about
an opportunity of we've been able beforeto have our our shorts you know we redo
like repurposing like Nick will saysomething amazing on the show and I'll
take a section of that and post it as ashort well now we're able to go to that

(39:46):
long form content Do you think that's a,something that like podcasters and live
show people should really lean into nowbecause we're going to have that ability?
I mean, it's, it's rollingout next month, right?
Can you talk a little bit more about that?

Yeah, I, I think that's definitely something that
people should experiment with.
Like we, we don't know exactly howthat's, you know, how, you know, people
are going to flow through that yet.
We don't know how long it's going totake viewers to get used to it and to
realize that, that they can actuallyclick on the links on the screen.
we don't know, you know, in terms of oureffectiveness of, driving people to click
on those links right like in terms of atthe end of your short instead of keeping

(40:21):
people looping which then could end uphurting the impact of that short do we
tell people to you know click on the linkfor every short or do we have five shorts
that we you know put out and those arejust for the sake of you know getting us
in front of people so that YouTube willshow them more of our shorts if they
enjoy them and then you know one out offive we try to drive people into that
long form right but just experimentingwith it and trying to uh you know.

Jeff Sieh (40:44):
right,

I think that's I think that's something that everybody should,
be experimenting with, especiallywhen it comes to live streams and,
podcasts and things like that, andin addition to that, In addition to
that, If you have a podcast, You shouldalso have another YouTube channel.
if it's not, if your entire YouTubechannel isn't the podcast, then you should
have another YouTube channel where you'rejust uploading long form clips anyway.

(41:10):
you know, if you're, if you're inthat mode where you're like, Hey,
I'm, I'm in growth mode right now.
I'm trying to doeverything I possibly can.
Start a second YouTube channel,start uploading your clips there on a
regular basis as well, so that peoplecan go in there and they can just get
bite sized versions of your contentin addition to your main channel,
Pushing Shorts, where you can also pushshorts on that other channel as well.

Jeff Sieh (41:29):
Okay, let me, let me dive into this.
So we're going live to social media newslive right now because that's the channel.
Social Media News Liveis our YouTube channel.
And so I just do the live,live show over there.
I've experimented with doing like.
Short stuff, it just didn't work.
But I do the short clips,like short shelf stuff.
So you're saying I shouldcreate another YouTube channel?
And have it...

(41:49):
Really?
Okay.

Basically have, yeah.
Yeah, like what I would experiment with isI would spend like six months having every
show that you do have somebody, eitheryou do it or have somebody else, you know,
go through your shows and take out, youknow, take out clips, just good segments.
So let's say that there's, you know,five minutes here, three minutes
here, 10 minutes here, and just makeregular long form videos out of the

(42:12):
show, that would be one channel sothat people, you know, you're using
that channel to capture people.
that don't have an hour to spend, right?
that, that don't have, you know, youknow, two hours, you know, to hang
out in a live stream or 30 minutes.
Those people are the people thatare going to click on, you know, 5
and 10 minute and 15 minute content.
and then have your main longform on your channel that
you're currently on right now.

(42:32):
And then with that, the whole thingthere is if somebody wants to listen to
the long form content, then that wouldbe the place to go and listen to that.
And then with shorts, youcan deploy that on both.
So, right now, I actually did this with mylive streams, to where I started a Clips
channel, and then I stopped uploading toit just because the person that was doing
it, they ended up not working with meanymore, and because of that, you know,

(42:52):
I just never, I just wasn't motivated todo it, but I'm starting to do it again.
So, in that particularcase, I'm taking my...
Long form live stream,which is three hours long.
I'm having shorts made from that.
mainly doing them through,Opus, I think is the name of
the, the, the service for it.
But I'm taking, a lot of thoseshorts and some of them are going

(43:12):
to be going on my main channel.
And then some of them are going to begoing over on that channel so that I'm
popping up on feeds of people that maybehaven't ever seen my main channel before.
But YouTube is presentingthis second channel to them.
So basically what I'm doing in thatparticular case is I'm saying, okay,
and I was doing this with the long formcontent too, and I've got some videos
over there that have decent amounts ofviews on them from this same exact thing.

(43:35):
Like, you know, when it comes toYouTube, If you start interacting
with the platform, you'll noticethat even though you're watching a
lot of content in a niche, it mighttake a really long time for YouTube
to show you everybody in that niche.
So, because of that, when you spreadthings out in that way, Then it
gives you the opportunity to whereYouTube is identifying the viewers

(43:57):
that are interacting with this oneand they're putting you in front
of, you know, other people like themfrom that, you know, main channel.
And then you have that secondarychannel that is happening in the same
exact way where YouTube is figuringout the people that respond to that
and then they're showing that contentto other people like those people.
They may interact in similar ways andthey may eventually end up getting
recommended your main content, especiallyif you're driving traffic back and

(44:19):
forth, that can kind of amplify that.
But the whole idea is that you'regiving yourself the opportunity to get
in front of possibly more eyes in thatparticular, in that particular space.

Jeff Sieh (44:31):
Wow.
My mind is being blown, right nowbecause, that's why I do this show, folks.
It's the free consulting.
But I'm also a member of Nick's, VIP,so I don't feel too guilty about it.
so, the...

to that too, Jeff,

Jeff Sieh (44:42):
Yeah, just, but, but I wanted, this is a perfect segue because I'll be
able to do this and not have all theselower thirds up because I use Ecamm,
and they give me, actually, the, the,I have isolated video tracks when I'm
done with this, so, I'm going to beable to repurpose this for this other
channel really, really easily becauseI have all this in separated files.
Oh, my mind is blowing, butif, if your mind is blowing

(45:02):
too, go to socialmedianewslive.
com ecamm, check them outbecause they are amazing.
Okay, Connor,

Hey, and another thing, another thing really quick, if you are
going to take that approach, one hugemistake, and I just want to mention
this really quick because I, you know,because you have an interview show.
So when, people are repurposingtheir podcasts and their live streams
when they're interviewing people.
It's very common for peopleto optimize around the guest.
So for anybody that's listening to thisor anybody that's watching this, if you

(45:28):
have a podcast or a live stream thatyou repurpose, instead of optimizing
everything around the guest, make surethat you optimize around the topic.
Because, like when Jeff publishes thiscontent on, you know, as a repurposed
form, if he's trying to get somebody toclick on it, If he optimizes around it
being a conversation with me, then inthat particular case, it, like the, the

(45:49):
qualifier for somebody to be interested inthat is they have to be familiar with me.
But if he starts talking about, youknow, if the whole thing is optimized
around YouTube Shorts, then in thatparticular case, they just need to
be a content creator and they justneed to be uploading Shorts for that
content to be of interest to them.
So always make sure that unless theperson is Like, serious famous, not like
YouTube famous, even YouTube famous.
Like, if it's somebody like Mr.

(46:09):
Beast or something, that's fine.
But, unless it's somebody that'sreally famous, then in that particular
case, make sure that you're alwaysopt optimizing around the topic so you
can reach a broader, amount of people.

Jeff Sieh (46:19):
That's great tip.

Yeah, and I think, so this might be a clarification and it
might not, but podcasts on YouTube.
I know you're talking about long form forlive streams and, and things like that.
If you already have a YouTubechannel and you're posting videos
to it and it's quote unquote longform, maybe it's five minutes, maybe
it's 10 minutes, whatever it is.
And now you decided, I alsowant to add my podcast.

(46:42):
I go in, I labeled it as such as podcast.
The separate channel is just for clips,but would you still have the podcasts?
On your quote unquote home channeland you have those other pieces of
content that, that you're postingto that channel as well, or how,
how does the strategy work for that?

If the brand is the same and both are long form, then yes.
so then that way that channel becomesthe resource for that long form content.
Now one, one huge advantage that youhave right now, and this is a feature
that not everybody knows about.
so I just want to mention it really quick.
so not too long ago, I wouldsay maybe four months ago, my,
my timelines all screwed up.
So maybe four months ago, maybe sixmonths ago, YouTube introduced podcasts on

(47:22):
YouTube to where all you have to do, andyou can do this with your live streams.
That's what I do.
but, but all you have to do is you justadd your live show or your podcast.
To a specific playlist, and thenyou mark it as a podcast on YouTube.
And then it can also show up even ifit's a live stream like this right now.
It can also show up over in YouTubemusic when people are looking
for similar content over there.

(47:43):
and then eventually they're gonnaalso roll out r s s feeds and all of
that to where people are, it, it'san, it's a whole other area for you
to be discovered, on the platform.
So, just make sure that.
If you are putting both long forms onthe, on that main channel that you have
them set up as different podcasts, so thatit goes out to YouTube music that way.
And, so that people can also likesubscribe to each one on YouTube music.

(48:08):
So if they love.
Your interview show, but they don'tlike, let's say if you were doing like
tips or something in their podcast orjust having conversations around the
subject matter, then in that particularcase, they would know to look for
that particular show if they were,into that particular type of content.

Jeff Sieh (48:23):
Yeah, that's great.
So we actually do that with this showand I also do it because I produce
Guy Kawasaki's podcast and we alsoupload it there as well with that.
One of the things that you mentionedin your video about the breaking news
with short slinks going away is thatas of now being able to, you know, take
that short and point it to a long formcontent, you're not able to do that to
a playlist is what they were saying.

(48:45):
That, I'm hoping they do thatbecause it'd be really great for us
podcasters to be able to do a shortand point it to that podcast long form
content, so maybe that will roll out

Yeah, at the, at the time of that announcement, they said that they
weren't going to link, they weren't goingto allow links directly to playlists,
but based on some of the feedback thatthey've gotten, they've mentioned that
they were, or at least, you know, peoplethat I know that work there mentioned
that they are considering it, just basedon the feedback that they got, because
a lot of people are like, Same exactthing, like why wouldn't you if you're

(49:14):
trying to get more watch time right on theplatform, or as a platform, why wouldn't
you, you know, link in the playlist?
So yeah, fingers crossed that they,do that because that'll really be
incredible being able to drive peopleinto entire series of content with the.
The root of that being a YouTube short,because then in that particular case,
because, you know, just for clarity herefor anybody that's listening to this,

(49:36):
like, what YouTube is ultimately going foris how much watch time they can generate
per impression for every surface of theplatform, every page of the platform.
So because of that, if We can startdriving people into playlists from
YouTube shorts, then what can end uphappening, as long as it's designed like
the long form content, then if you canbasically attribute people going from

(50:01):
that particular short, just like we canwith the long form, into that playlist,
or into a longer piece of content, orinto multiple pieces of content, then that
originating video is generating tons ofwatch time per impression in the session
that somebody is having on YouTube.
And because of that, those originatingvideos where you can drive people

(50:22):
into more videos, they end up gettingmore traffic because they can expect
more watch time per impression becauseyou're sending people through the chain.
if they can do that to YouTube Shorts,and as long as it's designed in the same
way, which we'll find out if they addthat, then in that particular case, you
know, that would be also a great way.
To where if you can perfectly alignthe, the topic and what it is that

(50:44):
you are, you know, talking about orsharing or showing in a YouTube short
to a playlist of other relevant contentthat that viewer also enjoys, that
could, that could also help the shortblow up as long as it works the same.

Jeff Sieh (50:57):
That's, that's awesome.
Cross, fingers crossed that that works.
The last, really quick, I just wantto mention this for, because we're
talking about a lot of this news.
There's some potential TikTok, changes,and I'll just let, Nick mention this
just a little bit, but they're actually,and this is from TechCrunch, they're
talking about, now this isn't confirmed,reportedly banning, links outside.
To ecommerce sites like Amazon.
So, I just, they want tokeep it in the walled garden.

(51:19):
They want to have people go totheir TikTok shop, which rolled
out a couple months ago, I think.
I want to know, Nick, how doyou think that, you know, we
talked about, you know, making itharder for people to make a buck.
how do you think this is going toimpact creators who promote products
from, you know, these platforms,like they do on, on, YouTube?

I think if people, need attributable links for tools that are
not available in the TikTok shop, then inthat particular case, it's going to cause
a lot of people to leave the platform.
I think if, TikTok is crediting them insome way, kind of like YouTube Shopping
does as an affiliate, And they can keeppeople in the platform, and then they
drive people out through the TikTok links.

(51:57):
As long as it's profitable,people will still do it.
you know, as a content creator, you know,one of the, one of the hardest things for
people to do is just make money from it.
So because of that, especiallypeople that are just relying on ads
or just on platform monetization.
So because of that, I think that Ifthey are still making it possible
for creators to make money,then people will stick around.
But if they, you know, do make it towhere like affiliate marketers and, you

(52:20):
know, people like that that are usingthe platform, those people will go away
and they'll use other platforms for it.
But, you know, at the core, Justlike YouTube, just like all these
platforms, you know, it starts withcreatives and it starts with, you
know, people just making cool contentand expressing themselves in some way.
So people are going tocontinue to do that.
and, you know, there's a lot of peoplethat just want to get famous or whatever.

(52:40):
So people will do it for those reasons,but for, you know, for people that
are trying to generate income, ifthey're relying on those links, then
yeah, I think, I think people will.
Those particular people will abandonthe platform for something else, or
they'll find a workaround, you know, bydriving people to their bio or, you know,
something like that, which is somethingthat, you know, people already do.
And I'm not sure, with that, youknow, because you're the one that

(53:02):
actually, shared that with me.
And I'm not sure if they're banningjust places like Amazon or if they're
also banning, like, personal websites.
Like, would I be able to link tomy personal website as an example?
If so, then that would be the solutionto, you know, that particular problem.

Jeff Sieh (53:16):
think that you still can, like, in the, when you have so many followers,
but, like, they're even sunsetting their,their Shopify storefronts, which a lot of
people were driving into their Shopify,so, it's just really interesting, once
again, back up all your content, whatever,whatever you're creating, Because you
can hopefully put it somewhere else ifthis stuff happens, always back it up.
but Nick, you are theguy I go to for all this.

(53:37):
I really appreciate, yougiving your insights today.
And I mean, seriously, I've gotto go back and make notes, make
changes, start a new YouTube channel,all this stuff I've got to do now.
but I appreciate your time.
Tell people where they can findout, you know, what you've got
coming up, what you're workingon, where they can find you.
You mentioned something, yourwebsite has a bunch of tools on that.
Make sure you give that as well.
the floor is yours.

Yeah, if you go to nimmin.
bio, then that basically takes you to my,link tree, where you'll find, you know,
everything, there, but, bestcreatortools.
com is where I list, resources.
I'm actually, next week I'm going to beadding a bunch of AI, you know, stuff to
that as well, because there's so much coolAI stuff coming out for content creators.
so you'll definitely want to makesure that you're checking that out.
And yeah, really between, you know,those two things, you know, you'll

(54:19):
end up finding everything else that,you know, that I bring attention to.

Jeff Sieh (54:22):
Awesome.
And you're going to be atVidSummit in October, correct?

Absolutely.
I wouldn't miss it.
Absolutely.
Yeah.
So, so I'm speaking there.
but you know, for everybody that ishanging out here, VidSummit is happening.
it's a conference for content creators andit is the conference for content creators.
If you're somebody that is interestedin the creator economy in any capacity
and you're making content, VidSummitis a peer event for content creators.
So you have a lot of other, you know,platforms that are a lot of other

(54:47):
conferences that are more fan based.
but when it comes to video, Content,in that particular case, like VidSummit
is the one that you want to go to.
And it's really cool even if you're justgetting started because, it's basically
a place where successful content creatorsand people that are either in front of
the camera or behind the camera, youknow, working behind the scenes with
successful creators, they go thereto share, we go there to share, what

(55:10):
it is that we know about this space,with other people that are getting
started and to help each other out.
Because, you know, it doesn't matter howfar, you know, you get down this road.
There's always more stuff to learn.
There's always so much stuff thatis changing and always stuff that
you got to stay up to date on.
And VidSummit is kind of like the, notkind of, VidSummit is the place, where
you go to, you know, just be informedand learn about all of this stuff.

Jeff Sieh (55:31):
Yeah, and you can go to Nick's website to check all that out
and get your tickets if you need to.
It's in Dallas, isn't it?

com.
Yeah, VidSummit.
com is, is where you'd go for that.
Yeah.

Jeff Sieh (55:40):
So, yeah, it's in Dallas.
This is my neck of the woods, so I'mgoing to see if I can make it over there.
So, Connor Brown, the unsinkableConnor Brown, where can
people find out more about you

You can find out more about me at www.
opinion.
com and across all socials at www.
opinion.
Reach out if you need help planningyour next Disney or Universal vacation.
What a show.
What a show.

Jeff Sieh (56:02):
Yes, thank you guys for showing up today.
Thanks Chris and Gary andeverybody who, left comments.
Scott Ayers, stop by.
All you folks, Tatiana,Teaches, stop by as well.
Thank you guys so much.
Wouldn't be able to dothis show without you.
Thank you for Nick for showing up today.
Thank you for our sponsor, Ecamm.
You can find out more aboutthem at socialmedianewslive.
com.
We'll see you guys next week.

(56:22):
Bye, everybody.

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