Legacy to Leading Edge: Transforming Your Agency for Today's Market

Marketing agencies are facing unprecedented pressure to evolve. The methods and strategies that built successful agencies in previous decades aren't necessarily the ones that will carry them forward. Technology is advancing at breakneck speed, client expectations are constantly shifting, and the very nature of marketing itself seems to change with each passing quarter. For agency owners who have inherited or acquired established firms, this creates a unique challenge: How do you honor and preserve what made the agency successful while simultaneously transforming it for today's market? Many agency leaders find themselves caught between maintaining stable, long-term client relationships and implementing necessary changes to stay competitive. They worry about alienating loyal clients or losing valuable team members while trying to modernize their operations. The question keeps them up at night: How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? That's exactly what our guest today has been tackling head-on. Jordan Buning is the President of ddm marketing + communications, a full-service marketing agency in Grand Rapids, Michigan. Under his leadership, ddm has successfully navigated the transition from traditional marketing approaches to modern, digital-first strategies while maintaining their core values and client relationships. Today, he'll share his insights on how to execute this delicate balancing act and position your agency for future success. Social Pulse Podcast host Mike Allton asked Jordan Buning about: ⭐ A framework for evaluating which legacy elements of your agency to preserve and which to update ⭐ Practical strategies for managing change while maintaining team morale and client confidence ⭐ How to implement modern practices and technologies without losing the human touch that built your agency's reputation Learn more about Jordan Buning Connect with Jordan Buning on LinkedIn Resources & Brands mentioned in this episode ddm marketing + communications Learn more about Agorapulse with a free demo How to Structure Your Agency to Win Using EOS Ft. Matt Heinz Your Baby Is Ugly: 10 truths business owners need to hear & how to overcome theme JoAnne Gritter Our very first episode with Megan Bowen from Refine Labs who took over from Chris Walker Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/transforming-your-agency-for-todays-market Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.