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June 10, 2025 17 mins
Every agency owner has been there – staying up late to fix that client emergency, jumping in to handle the important tasks because "no one can do it quite like you can," and feeling the weight of needing to have all the answers. It's exhausting, unsustainable, and secretly undermining your agency's potential. If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's guest knows this challenge intimately. Igor Avidon, founder and CEO of Avidon Marketing Group, has built a thriving agency by doing the opposite of what many agency owners do – he stopped trying to be the hero. Instead of having all the answers, he's created a culture where his team leads, innovates, and drives results. His approach to leadership and agency growth has transformed not just his business, but the way his clients view what's possible with their marketing. Social Pulse Podcast host Mike Allton asked Igor Avidon about: ⭐ The counter-intuitive truth that stepping back and empowering your team leads to better client outcomes and agency growth ⭐ Practical strategies for transitioning from tactical expert to strategic leader ⭐ How to build a culture of distributed leadership while maintaining quality and consistency Learn more about Igor Avidon Connect with Igor Avidon on LinkedIn Resources & Brands mentioned in this episode Avidon Marketing Group Learn more about Agorapulse with a free demo How to Structure Your Agency to Win Using EOS  Trello Google Chat Google Suites  Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/stop-being-the-hero-why-great-agency-leaders-dont-need-all-the-answers Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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