Every agency owner knows the feeling – that pit in your stomach when you hand off an important client project to a team member. What if they miss something crucial? What if the client isn't happy? What if this reflects poorly on the reputation you've worked years to build? So you hover, you revise, you redo work that was perfectly fine, and you convince yourself that "it's just easier if I do it myself." But here's the brutal truth: this need for control isn't protecting your agency – it's strangling it. When you're the bottleneck for every decision, every deliverable, and every client interaction, you're not running an agency; you're running an expensive freelance operation with overhead.
That's where our guest today comes in to help. Amy Rosenberg is the president of Veracity, a marketing and PR agency she founded in 2008, and she's been recognized as a "Top Woman in PR" by PR News. Amy learned PR from the ground up – working her way from intern to management before starting her own firm – so she understands both sides of this equation intimately. She's the author of two award-winning books including "A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders," and more importantly for our conversation today, she's mastered the art of building a team she can trust with her reputation and her clients' success.
Social Pulse Podcast host Mike Allton asked Amy Rosenberg about:
⭐ Control is the enemy of scale – Agency owners must recognize that their need to personally touch every project creates an artificial ceiling on growth and team development.
⭐ Trust is built through systems, not hope – Successful delegation requires establishing clear processes, quality checkpoints, and communication frameworks before letting go of direct oversight.
⭐ The right team changes everything – Hiring people who genuinely care about quality and client success makes the transition from control to trust not just possible, but profitable.
Learn more about Amy Rosenberg
Connect with Amy Rosenberg on LinkedIn
Resources & Brands mentioned in this episode
Veracity
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Amy Rosenberg Named One of PR News’ “Top Women in PR”
A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leadership
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Upwork
Google Docs
Stephen King
Gong
Muck Rack
New York Times
Fiverr
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Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-control-paradox-why-letting-go-grows-your-agency-faster
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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.