The Hidden Power of Platform Partnerships: A Marketing Agency Growth Story

Running a marketing agency is challenging enough - finding clients, delivering results, managing teams - but what if there was a way to differentiate your agency while simultaneously creating more predictable revenue? Many agency owners find themselves stuck in the feast or famine cycle, constantly chasing new clients while trying to keep existing ones happy. The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a true strategic partner rather than just another service provider? What if you could leverage an established platform's reputation and resources to grow your own agency? That's exactly what some forward-thinking agencies are doing through strategic platform partnerships. Today's guest knows this journey firsthand. Ali Schwanke is the founder of Simple Strat, a growth marketing agency that has successfully leveraged platform partnerships, particularly with HubSpot, to build a thriving agency. Ali has not only transformed her own agency through this strategy but has helped countless other businesses implement and optimize their marketing technology stacks. She's here to pull back the curtain on how platform partnerships can be a game-changer for agency growth. Social Pulse Podcast host Mike Allton asked Ali Schwanke about: ⭐ Understanding how platform partnerships can create new revenue streams and differentiate your agency in a crowded market. ⭐ Learning the strategic advantages of becoming an implementation partner and how it can lead to longer-term client relationships. ⭐ Discovering the practical steps and considerations for building a successful partnership strategy that drives agency growth. Learn more about Ali Schwanke Connect with Ali Schwanke on LinkedIn Resources & Brands mentioned in this episode SimpleStrat Alischwanke.com Learn more about Agorapulse with a free demo HubSpot Partner Tyler Samani-Sprunk HubSpot Hacks How Do You Grow Your Network When You’re One of Thousands of Agencies? [Podcast & Recap] MailChimp  Constant Contact  Zoho Salesforce Accenture  Boston Consulting SimpleStrat Channel Breeze AI  Clearbit HubSpot Buyer Intent Agorapulse: Threads Publishing Update Lucid Chart  Google Sheets Airtable  LinkedIn  Phantom Buster  Dripify ChatGPT Claude  Adobe Suite Canva Post Nitro Descript StreamYard Salesforce Einstein Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-hidden-power-of-platform-partnerships-a-marketing-agency-growth-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi