Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio don't just look bad – they're sending subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation.
That's exactly what our guest today is here to help solve. Luria Petrucci is a video production powerhouse who's been creating professional videos and livestreams for over 19 years and is honored in the Podcast Hall of Fame. She's appeared on ABC, NBC, and BBC, designed video studios for industry leaders like Amy Porterfield, Marie Forleo, and Michael Hyatt, and has run live productions for events featuring Gwenyth Paltrow, Mila Kunis, and Randi Zuckerberg. As the founder of Live Streaming Pros, Luria knows exactly how video quality impacts audience psychology and business results.
Social Pulse Podcast host Mike Allton asked Luria Petrucci about:
🧡 Trust-killing video mistakes - The specific production elements that make viewers question your professionalism within seconds
🧡 The psychology of perception - How your audience's brain processes video quality and what that means for engagement and conversions
🧡 Cost-effective quality upgrades - Simple changes that deliver maximum impact on audience trust without breaking the budget
Learn more about Luria Petrucci
Connect with Luria Petrucci on LinkedIn
Connect with Luria Petrucci on Instagram
Subscribe to Luria Petrucci on YouTube
Resources & Brands mentioned in this episode
Live Streaming Pros
Join Social Pulse Community on Facebook
Learn more about Agorapulse with a free demo
Podcast Hall of Fame
ABC
NBC
BBC
Amy Porterfield
Marie Forleo
Michael Hyatt
Gwyneth Paltrow
Mila Kunis
Randi Zuckerberg
Jefferson Fisher
Best Lights for Live Streaming - A Guide
Zoom
Google+ Hangouts On Air
Chris Stone
Logitech C920
Framing Tool (Video Production)
StreamYard
PlexiCam
Elgato prompter
Google Docs
ASUS monitors
Airmeet
Quinlan Walther
Rode PodMic
Behringer mixer
Elgato Wave3
Audio-Technica
Shure
Sennheiser
Facebook Social Pulse Facebook Community
Show Notes & Transcript:
https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-poor-video-quality-is-sabotaging-your-social-media-success
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.