The Art of Platform-Perfect B2B Content: Adapt, Don't Copy-Paste

Are you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red Door Interactive, who has developed expertise in cross-platform content strategy through her work with numerous B2B brands. As a certified social listening expert and digital marketing strategist, Meghan brings a wealth of knowledge about creating platform-specific content that resonates with B2B audiences while maintaining a cohesive brand message across all channels. Social Pulse Podcast host Mike Allton asked Meghan Pontius about: 🧡 Platform-Specific Optimization - Learn how to adapt your core message for different social media platforms while maintaining brand consistency  🧡 Content Efficiency Framework - Discover a systematic approach to repurposing and adapting content across platforms without starting from scratch  🧡 Measurement & Refinement - Understand how to track cross-platform performance and adjust your strategy based on platform-specific insights Learn more about Meghan Pontius Connect with Meghan Pontius on LinkedIn Resources & Brands mentioned in this episode Red Door Interactive Learn more about Agorapulse with a free demo Custom GPT AI Hat Podcast Sprout Canva For the Love of Insights: Embracing the Consumer Mindset in 2024 HeyOrca Viral Moment Annie Mai Hodge Social Media Trends and Insights by Later Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-art-of-platform-perfect-b2b-content-adapt-dont-copy-paste Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.