Many small business owners treat their website as a one-and-done project. But just like your physical office, your digital storefront needs regular attention to stay effective. Industry standards suggest updating your content at least monthly with a blog, article, or news, and a significant refresh or redesign every two to three years. So, small business owners, ask yourselves: when was the last time you truly gave your website a thorough check-up?
In this episode, we will talk about these important topics:
01:44 What Are Your Objectives?
03:28 Check Your Domain and Hosting
04:23 Check Your Links
05:15 Clear Messaging
06:56 Easy Navigation
08:12 Mobile Responsiveness
09:00 High Quality Visuals
05:03 Clear Call to Action
10:18 Clear and Targeted Messaging
11:17 Accessible Contact Information and Location
12:05 Compelling “About Us” Page
13:08 Customer Testimonials and Reviews
14:00 Blog or Resource Section
14:33 Fast Loading Speed and Security
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