In this week’s episode of What’s Up Wednesday, we’re debunking the top social media myths that hold businesses back. From thinking social media is free to believing more followers equal success, Karen shares practical advice and team wisdom to help you focus on strategies that actually work. Learn why quality engagement beats vanity metrics, how to reuse content effectively, and why done is always better than perfect.
In this episode, we cover:
00:40 Myth 1: Social media marketing is free
01:20 Myth 2: You need to be on every platform
02:00 Myth 3: More followers equals success
03:10 Myth 4: You must post multiple times a day
04:00 Myth 5: Scheduling tools hurt your reach
05:20 Myth 6: Social media is only for young people
06:10 Myth 7: Social media isn’t for direct sales
07:00 Myth 8: Content must be perfect
08:00 Myth 9: Never reuse content
09:00 Myth 10: You can ignore negative comments
10:00 Team Tips: Learning social media, growth isn’t overnight, social media alone isn’t enough
Whether you’re running your own accounts or managing a team, this episode will help you cut through the noise, save time, and build a social media strategy that grows your business authentically and effectively.
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