Jessika Phillips may be one of the most caring & thoughtful social media strategists out there. I had the opportunity to chat with Jessika about dark social the importance of relationship marketing. You will learn just what is dark social and it not as scary as it might sound. Dark social is about taking conversations off the main feed and communicating privately. When you are able to do this successfully you are building your relationship marketing. Jessika warns don't attempt this without a solid strategy in place to start.
Full Show Notes: sociallypowered.com/014
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