A Conversation with borabora studios: Prototyping, Playfulness and Riding the Hype Train

Founder and Creative Technologist at borabora studios, Florian Wögerer, joins Adobe for a lively discussion on pushing the boundaries of immersive experiences, the role of prototyping in creating these experiences, keeping the hype train under control, and cultivating a happy and loyal workforce.

Speaker BIO

Florian Wögerer is an innovative entrepreneur, creative technologist, founder and CEO of borabora Studios. With a strong focus on the fusion of creativity and cutting-edge technology, he develops interactive, playful experiences for brands worldwide. His expertise ranges from real-time 3D technology, digital transformation, and generative AI to immersive experiences in museums, exhibitions, and retail. Under his leadership, borabora studios have implemented major projects for renowned international companies that blur the boundaries between the digital and real worlds.

LINKS

Florian Wöegerer - https://www.linkedin.com/in/florianwoegerer/

borabora studios - https://www.boraborastudios.com/

Book: "Slow Productivity" by Cal Newport - Available from your favorite book reseller

Complete livestream discussion - https://www.linkedin.com/events/7178098045878693888/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

__

About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__
Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠[e-mail]⁠