A Conversation with Tool: On Using Technology to Transform Customer Experiences

**Producer NOTE** Audio quality wasn't optimal for this discussion due to connection issues from the original interview. However, we didn't want you to miss out on the incredible insights from Adam. Adam Baskin joins Adobe for a lively discussion on bringing ambitious experiences to life, harnessing the power of machine learning and AI in storytelling (and helping clients do the same), and the continued evolution of a globally recognized experiential and creative technology studio. SPEAKER BIO Adam has led the experiential and creative technology divisions with notable expertise. Over the last decade, his strategic vision and innovative leadership have been pivotal in steering the company to the pinnacle of the creative advertising industry. Adam's role encompasses organizational leadership and creative production, where he spearheads most new business opportunities. He brings a consultative mindset to open-ended client briefs, the ingenuity to tackle never-been-done-before ideas, and the resourcefulness to harness the diverse talents in his network—key skills that he consistently delivers to his clients and peers. Outside of his professional achievements, Adam is a dedicated father of two incredible daughters, a fluent Spanish speaker, has traveled to over 40 countries, and has summited Mt. Kilimanjaro. About Tool: https://toolofna.com/ About Adam Baskin: https://www.linkedin.com/in/rulerofthisuniverse/ Latest work portfolio: https://toolofna.com/work/featured/ Specific referenced works: Clouds over Cuba: https://docubase.mit.edu/project/clouds-over-cuba/ Take this lollipop: https://toolofna.com/work/experience/little-monster-take-this-lollipop/ New Balance: https://ww.fashionnetwork.com/news/new-balance-will-use-artificial-intelligence-to-celebrate-self-expression-at-new-york-fashion-week,1009202.html Play the city: https://lbbonline.com/news/grammys-ar-project-lets-new-york-city-write-its-own-song-in-the-back-of-an-uber Coke Ultimate & League of Legends: https://toolofna.com/work/featured/coke-ultimate/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠   Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠[e-mail]⁠